Business Details
5 Years
experience
Global Sports and Tourism Intelligence Solutions
GSIQ operates as a global research and insights agency specializing in intelligence analysis for the sports, sponsorship, and tourism industries. Our approach combines data-driven methodologies with proprietary technologies to deliver tailored solutions that address complex challenges across these interconnected sectors. With a presence in multiple regions, we leverage localized expertise while maintaining a unified global perspective to serve clients ranging from rights holders and brands to tourism boards and government agencies. Our team of seasoned professionals brings decades of industry experience, ensuring clients receive actionable insights grounded in both quantitative analysis and deep sector knowledge. We prioritize client-centric partnerships, focusing on delivering measurable outcomes through services such as media research, economic impact assessments, and strategic consultancy.Our proprietary tools, including TACTIQ for tourism tracking and SIQ Live for sponsorship analytics, demonstrate our commitment to innovation in data collection and interpretation. Recognized through industry awards and partnerships with leading organizations, we maintain a reputation for excellence in transforming complex data into strategic clarity. Our global franchise model allows local entities to operate independently while benefiting from shared resources and expertise, ensuring consistent quality across all markets we serve. We emphasize transparency, ethical research practices, and continuous adaptation to industry trends to maintain our position as a trusted advisor in dynamic markets. This structured yet flexible approach enables us to help clients navigate evolving landscapes and achieve sustainable growth through evidence-based decision-making.
Services
Media Research
Strategic Consultancy
Economic Impact Assessment
Brand Research
Advanced Analytics
Tourism Tracking
Digital Listening
Thought Leadership
Sponsorship Valuation
Consumer Research
Details
- Year established: 2021
Highlights and features
- We offer 25+ years of combined leadership experience in sports and tourism research
- Our proprietary tools like TACTIQ provide real-time, actionable tourism insights
- We deliver cross-sector expertise at the intersection of sports, sponsorship, and tourism
- Our global network combines local market knowledge with standardized methodologies
- We've supported major sports organizations with data-driven commercial strategies
Services
Media Research
Our media research combines proprietary technology with industry expertise to deliver real-time tracking and sponsor valuation. We analyze broadcast, digital, and social media performance to maximize sponsorship ROI through actionable insights. Clients benefit from comprehensive audience analysis that reveals engagement patterns and content effectiveness across all channels.
Strategic Consultancy
We transform complex data into strategic clarity for sports and tourism clients. Our consultancy services focus on commercial growth, market positioning, and sustainable development through evidence-based recommendations. By integrating cross-sector insights, we help organizations optimize revenue streams and enhance stakeholder engagement in competitive markets.
Tourism Tracking
TACTIQ, our proprietary tourism tracking system, provides real-time consumer travel insights. This dynamic platform reveals travel patterns, destination preferences, and behavioral drivers for tourism boards and hospitality providers. The solution enables data-driven marketing strategies and performance measurement across the travel ecosystem.
Economic Impact Assessment
We measure the economic value of sports events and tourism initiatives through comprehensive impact assessments. Our methodology quantifies direct and indirect benefits to support funding applications and policy decisions. Clients receive evidence-based reports demonstrating legacy value and community impact.
Brand Research
Our brand research solutions analyze market perception and consumer loyalty drivers. Through advanced analytics and consumer surveys, we identify brand positioning opportunities and competitive differentiators. Clients gain actionable insights to strengthen market presence and optimize commercial strategies.
People
Charlie Dundas
Co-Founder
25-year sponsorship marketing veteran with expertise in data-driven strategies. Former YouGov Sport Managing Director who co-founded GSIQ to bridge data and human insight in sports sponsorship.
Joshua Marcus
Co-Founder
Sports industry specialist with MSc in Sports Management. Built client relationships at YouGov Sport before co-founding GSIQ, focusing on data-driven commercial success for sports organizations.
Nicole Hollomon
Managing Partner, United States
17-year sports strategist with expertise in research methodology and business intelligence. Former USA Football Director who leads GSIQ's US operations with data visualization and stakeholder engagement expertise.
Ted Harwood
Managing Partner, Australia & New Zealand
15-year media evaluation expert with global experience in sponsorship optimization. Former YouGov Sport VP leading commercial strategy in the Americas, now expanding GSIQ's presence in Australasia.
Frank Saez
Chairman
Entrepreneur and sports measurement pioneer who founded SMG Insight. As former YouGov CRO, he drives GSIQ's innovation in sports sponsorship research and global sales strategy.
Questions
What industries does GSIQ specialize in?
We focus on sports, sponsorship, and tourism industries, providing data-driven insights across their interconnected ecosystems.
How does GSIQ deliver global insights with local expertise?
Our global franchise model combines localized market knowledge with standardized methodologies and shared technology platforms.
What proprietary tools does GSIQ offer?
We provide TACTIQ for tourism tracking and SIQ Live for sponsorship analytics, both offering real-time data insights.
How does GSIQ support commercial decision-making?
We transform complex data into actionable strategies through media research, economic assessments, and brand analysis.
What experience does GSIQ's leadership team have?
Our team has 15-25 years of industry experience across sports, sponsorship, and tourism research with former roles at YouGov and major sports organizations.