Business Details
29 Years
experience
Assisted Living for Alzheimers & Dementia in Santa Rosa
Primrose Alzheimers has been dedicated to providing specialized memory care for adults with Alzheimers disease and related dementias since 1997. Our Santa Rosa, California facility offers a full continuum of services, including residential care, respite care, hospice care, and an adult day club, all designed to enhance residents quality of life. Our team of trained professionals implements evidence-based protocols, emphasizing security, personalized activities, and nutritional programs tailored to individual needs. We prioritize creating a warm, family-like environment where residents receive compassionate care while maintaining independence. Our facilities feature way-finding cues, secure outdoor spaces, and structured routines to reduce confusion and promote socialization.With 24-hour supervision and flexible care plans, we support residents through all stages of memory loss. Our commitment to ongoing staff training ensures expertise in dementia care, including therapies like music, touch, and pet interaction. Families benefit from open communication, care conferences, and involvement in daily activities, fostering peace of mind. We collaborate with hospice providers to ensure comfort during end-of-life care while maintaining dignity. For over 25 years, Primrose Alzheimers has remained a trusted leader in memory care, combining innovation with empathy to serve residents and their families.
Services
Residential Care
Respite Care
Hospice Care
Adult Day Club
Dementia Care Activities
Details
- Year established: 1997
Highlights and features
- We offer 24-hour supervision and secure environments for memory care residents.
- Our staff receives specialized training in Alzheimers care and behavioral management.
- We provide personalized care plans tailored to each residents cognitive abilities.
- Our facility features dementia-specific design elements to reduce confusion and promote safety.
- We maintain flexible caregiver-to-resident ratios to ensure individualized attention.
What people say
Compassionate staff
Personalized care
Supportive environment
Secure facilities
Structured activities
Services
Residential Care
Our residential care provides 24/7 support for individuals with Alzheimers and dementia. Trained staff assist with daily living activities, medication management, and personalized routines. Secure facilities include way-finding cues and outdoor spaces to promote independence while ensuring safety.
Respite Care
Respite care offers temporary housing for memory care patients, giving families a break from caregiving. Services include supervised activities, meals, and medical support for stays ranging from 7 to 30 days in a secure, compassionate environment.
Hospice Care
Hospice care integrates with our memory programs to provide comfort during end-of-life stages. We coordinate with local providers for pain management, emotional support, and spiritual care while maintaining residents dignity in familiar surroundings.
Adult Day Club
Our adult day club operates Monday-Friday, offering structured activities, meals, and socialization for individuals with memory loss. Supervised programs include arts, music therapy, and outdoor time in secure gardens, supporting cognitive engagement and community connection.
Dementia Care Activities
Specialized activities incorporate aromatherapy, touch therapy, and pet interaction to stimulate cognitive function. Daily routines like gardening and devotional services are tailored to residents abilities, promoting independence and emotional well-being through personalized engagement.
Questions
What memory care services does Primrose Alzheimers offer?
We provide residential care, respite care, hospice care, and an adult day club with structured activities tailored to Alzheimer’s and dementia patients.
How does Primrose Alzheimers support residents with varying dementia stages?
We create personalized care plans, adjust caregiver ratios, and use evidence-based therapies to address individual needs across all stages of memory loss.
Can families visit residents at any time?
Families are welcome to visit daily and participate in meals, care conferences, and special events to stay connected with their loved ones.
What safety measures are in place for residents?
Our facilities feature secure perimeters, monitored gates, and dementia-specific design elements like way-finding cues to ensure resident safety and prevent wandering.
How is staff trained for memory care?
All employees complete specialized training in Alzheimer’s care, behavioral management, and emergency response to provide expert, compassionate support for residents.
Reviews (6)
The Basic Birb
Jul 01, 2018
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The owners are such sweet people, they really have hearts of gold! Beautiful facility, experienced employees, and a happy atmosphere.
Shelby Smith
Jan 15, 2018
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I have worked at a few facilities but Primrose is the best by far. The resident assistants don't just take care of your family members we love your family members like our own. It is completely gated so residents can walk around the grounds safely but still feel like they can leave. It's a great facility with great people
Alison Von Sternberg
Jan 15, 2018
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I had a family member at Primrose, and I was so appreciative every day when I would pick her up and see how happy she was! The staff is so caring and helpful with such a difficult and tragic disease. They manage to preserve the dignity of the residents and make the time they have so much more meaningful. I highly recommend this facility!
Donna B.
Aug 16, 2017
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My husband has lived at Primrose for one year. I am there very often and at different times of the day and I am always inspired by the loving care and competence of the staff. I like that residents do not have t-v in their rooms and therefore socialize much more and that there are so many activities and a beautiful big yard and flowers.When I was searching for the right facility for my husband I knew that the bells and whistles of a place were not the important criteria but rather the quality of the staff. I also decided that the boring drab food I encountered in some facilities told me something
Cynthia Tilker
Jul 22, 2017
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Primrose gave me an opportunity that changed my life. I was a stay at home Mom for many years, and I was looking for employment as my children were grown and I had time. It was very difficult to find employment due to my long absence from the working world. Primrose gave me an opportunity to start a new career. I have been there for six years now and couldn't be happier. I love my job, love the residents and have great respect for the caregivers, staff and owners. The care that I witness daily is phenomenal. I would place my own family members at Primrose if ever needed without hesitation. Thank
Michael O.
Oct 29, 2016
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Primrose has the most dedicated, caring staff I have ever seen anywhere - and I've been to over 30 facilities; since I am a vendor (musician) and work full-time last few years performing at over two dozen different locations presently throughout N Ca. The facility is built into fully secured, broad open scenic surroundings that permit comfortable strolling around outdoors. They maintain an amazing activity calendar, with a lot of variety, that includes several different performers throughout each week. When asked for recommendations from family members regarding my observations of the many
