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Business Details
9 Years
experience
Trusted Mortgage Lending in Torrance
At Custom Financial Services, we combine over 60 years of collective expertise with a client-first philosophy to deliver tailored loan solutions. Our team approaches every transaction with creativity and precision, prioritizing personalized service over generic offerings. With deep roots in Southern California's lending market, we specialize in residential, commercial, and private party loans that meet diverse financial needs. Our professionals bring unique backgroundsfrom CPA experience to marathon enduranceto every client relationship. We view mortgage lending as both a responsibility and an opportunity to help clients achieve their most significant life milestones.

Our commitment to quality over quantity ensures each client receives strategic guidance through complex financial landscapes. By maintaining direct relationships between loan officers and borrowers, we eliminate intermediaries that often slow down the process. Our reputation for speed and competitive rates is built on decades of refining efficient workflows while never compromising compliance standards. We measure success by the long-term trust of clients who become lifelong partners. From first-time homebuyers to seasoned investors, we provide transparent advice and innovative solutions tailored to individual circumstances.
Services
Residential Loans Private Party Loans Commercial Loans VA & FHA Loans Reverse Mortgages Refinancing Mortgage Calculators Loan Process Guidance
Details
  • Year established: 2017
Highlights and features
  • We offer 60+ years combined experience in mortgage lending
  • Our team provides direct loan officer-client relationships
  • We maintain competitive market rates with transparent pricing
  • Our process eliminates unnecessary intermediaries for faster service
  • We specialize in creative solutions for unique lending scenarios
Services
Residential Loans
We specialize in residential mortgage solutions for first-time buyers and seasoned homeowners. Our offerings include conventional, VA, and FHA loans with competitive rates. Our team guides clients through every step from pre-approval to closing.
Commercial Loans
Our commercial lending division provides financing for investment properties and business facilities. We offer tailored solutions for multi-family units, retail spaces, and office buildings with flexible terms to support business growth.
Private Party Loans
We facilitate private money loans between individuals with customized repayment structures. Our experts help establish legally sound agreements while ensuring compliance with state and federal regulations for secure transactions.
VA & FHA Loans
Specialized programs for veterans and first-time homebuyers feature low down payments and accessible credit requirements. Our certified specialists navigate VA and FHA guidelines to maximize benefits for qualified applicants.
Reverse Mortgages
We offer HUD-approved reverse mortgage options for homeowners aged 62+. These programs convert home equity into tax-free funds while allowing borrowers to maintain ownership and residency.
People
Bruce Levy
Loan Officer
26-year mortgage industry veteran with CPA background. Specializes in creative loan solutions and client education. Holds MBA in Real Estate Finance from night school studies while building his lending career.
Rocky Paulson
Quality Control
30+ years mortgage experience including 10 years as wholesale representative. Expert in underwriting processes and broker training. Focuses on eliminating consumer frustrations through streamlined mortgage procedures.
Questions
What loan types do you offer?
We provide residential, commercial, and private party loans including VA, FHA, reverse mortgages, and refinancing options tailored to individual financial situations.
How quickly can you process a loan?
Our streamlined process typically closes loans faster than industry averages by eliminating unnecessary intermediaries and leveraging digital verification tools.
Do you work with first-time homebuyers?
Yes, we specialize in guiding first-time buyers through mortgage options including low-down-payment programs and down payment assistance resources.
Are your rates competitive?
We maintain market-leading rates through direct lender relationships and volume-based pricing advantages while offering personalized rate negotiation.
How do I start the application process?
Begin online with our pre-approval tool or contact us directly at (310) 540-0133 to schedule a consultation with a dedicated loan officer.
Reviews (1)
Jamie H.
Jun 10, 2011 Report
As a professional real estate broker with 30+ years in the business, I can use alot of companies for loans. But every time I call Custom Financial Services for clients, they instantly get back to my client, provide the knowledge and professionalize to make all my concerns and my clients concerns disappear. They make all parties involved comfortable with every step of the process. I would absolutely suggest that any agent or client use Custom Financial Services. Call Bruce for your personal loan consultation.

Craig & Jamie H