Business Details
Your Trusted Tourism Marketing Partner in Madison, WI
We are a full-service marketing agency dedicated to helping tour and activity businesses achieve sustainable growth. Our approach combines strategic alignment, brand development, and data-driven marketing to create measurable results for our clients. With over a decade of experience in the tourism industry, we specialize in crafting marketing solutions that reflect each client's unique value proposition while driving profitability. Our team of experts works closely with business owners to develop customized strategies that encompass branding, digital marketing, and performance measurement.We pride ourselves on our ability to translate complex market dynamics into actionable insights that help our clients stay ahead of the competition. Our commitment to excellence is demonstrated through our track record of successful partnerships with tourism businesses of all sizes, from startups to established industry leaders.
Services
Strategy Development
Brand Positioning
Digital Marketing
Website Design
SEO Services
Advertising Campaigns
Content Creation
Conversion Optimization
Market Research
Review Management
Highlights and features
- We offer a comprehensive full-service approach covering all aspects of tourism marketing
- Our data-driven strategies are proven to deliver measurable revenue growth
- We bring specialized expertise in tour and activity business marketing
- Our team has over 10 years of combined experience in tourism marketing
- We provide customized solutions tailored to each client's unique needs
What people say
Boosted our success
Clarified our message
Focus on the numbers
Delivered proven results
Excellent partnership
Services
Strategy Development
We develop comprehensive marketing strategies tailored to tourism businesses by analyzing market dynamics, customer behavior, and competitive positioning. Our approach ensures alignment between brand identity and business objectives while creating pathways for sustainable growth. Through data-driven insights and industry expertise, we help clients make informed decisions that drive profitability.
Brand Positioning
Our brand positioning services help tourism businesses establish a distinct market presence by defining their unique value proposition and target audience. We create strategic frameworks that guide brand architecture and messaging across all customer touchpoints. This includes market research, competitive analysis, and development of brand positioning statements that drive customer engagement and loyalty.
Digital Marketing
We implement integrated digital marketing campaigns that combine SEO, content marketing, and paid advertising to maximize online visibility. Our approach focuses on driving qualified traffic, converting visitors into customers, and measuring campaign effectiveness through detailed analytics. This includes local SEO optimization, content creation, and review management specifically tailored for tourism businesses.
Website Design
Our website design services create engaging digital experiences that convert visitors into customers while maintaining brand consistency. We focus on user experience optimization, mobile responsiveness, and seamless booking integrations for tourism businesses. Each website is designed to be search engine friendly while providing an intuitive interface for potential customers.
Advertising Campaigns
We develop targeted advertising campaigns across digital platforms to maximize return on ad spend for tourism businesses. Our approach combines audience segmentation, creative development, and performance tracking to ensure optimal campaign effectiveness. This includes both seasonal promotions and year-round brand awareness initiatives tailored to specific tourism offerings.
People
Jeremiah Calvino
Co-Founder
With over 15 years in tourism marketing, Jeremiah leads strategic direction and business development at Blend Marketing. He specializes in brand positioning and growth strategy for adventure tourism businesses.
Esther Calvino
Co-Founder
Esther brings extensive experience in creative direction and brand development for tourism clients. She oversees the creative team and ensures brand consistency across all client deliverables.
Sean Brown
Chief Growth Officer
Sean leads client acquisition efforts and manages key client relationships. With a background in tourism operations and marketing, he helps clients achieve growth through strategic partnerships.
Matt Kempel
Creative Director
Matt oversees all visual and creative elements for client projects. He specializes in creating compelling brand identities and marketing materials that resonate with tourism audiences.
Zach Reutlinger
Director of Social Advertising
Zach leads paid media strategy and social advertising campaigns. He focuses on maximizing ROI through targeted ad placements and performance optimization for tourism clients.
Questions
What types of businesses do you work with?
We specialize in working with tour operators, activity providers, and attraction businesses across various destinations.
How do you measure marketing success?
We track key performance indicators like direct revenue growth, website conversions, and customer acquisition costs using advanced analytics tools.
Can you help with seasonal marketing?
Yes, we develop tailored marketing strategies that account for seasonal fluctuations and optimize marketing spend throughout the year.
What's included in your subscription service?
Our subscription includes strategy development, brand management, digital marketing, and performance analysis tailored to your business needs.
How do you handle website development?
We create custom websites optimized for conversions, with integrated booking systems and SEO-friendly architecture for tourism businesses.
Do you offer one-time projects?
Yes, we offer standalone projects like brand refreshes, website redesigns, and marketing audits in addition to ongoing services.
