Business Details
50 Years
experience
Your Trusted Partner for Advertising & Marketing Solutions
For 50 years, Athletic Business has established itself as a trusted voice in the athletics, fitness, and recreation industries, consistently delivering value through innovative marketing solutions. We specialize in connecting advertisers with key decision-makers through a comprehensive suite of print, digital, and in-person marketing channels. Our award-winning publication design and meticulously maintained subscriber lists ensure measurable results for clients seeking to reach qualified audiences. As the preferred media partner of NIRSA, we provide unparalleled access to industry professionals through our flagship magazine, digital platforms, and the annual AB Show. Our team combines deep industry expertise with a commitment to staying at the forefront of emerging trends, offering clients strategic guidance to maximize their marketing impact. With a proven track record of driving qualified leads and supporting product launches, we maintain long-standing partnerships with leading brands across the sector.Our integrated marketing campaigns combine traditional advertising with modern digital strategies, including video promotion, social media retargeting, and sponsored content. The AB Show further extends our value proposition by facilitating direct connections between exhibitors and industry professionals. Client testimonials consistently highlight our ability to deliver tangible business growth through targeted marketing initiatives. Our dedicated sales and editorial teams work collaboratively with clients to develop customized solutions that align with their specific objectives. This enduring commitment to excellence has solidified our position as a leader in specialized media for the athletics and recreation sector.
Services
Magazine Advertising
Digital Marketing
Event Sponsorships
Video Promotion
Email Campaigns
Social Media Marketing
Sponsored Content
Webinar Hosting
Product Spotlights
Custom Marketing
Details
- Year established: 1976
Highlights and features
- We offer 50 years of specialized expertise in athletics and recreation marketing.
- Our team provides integrated marketing campaigns combining print, digital, and event solutions.
- We guarantee access to qualified industry decision-makers through verified subscriber lists.
- Our clients consistently report significant increases in qualified leads and sales growth.
- We maintain preferred partner status with NIRSA, ensuring industry credibility and reach.
What people say
Qualified leads have grown
Tremendous growth overall
Exceeded every expectation
Best show in the business
Research-backed information
Services
Magazine Advertising
Our award-winning publication design offers premium advertising space that showcases your brand in a professional context. With a 50-year legacy serving the athletics industry, our print solutions maintain high engagement rates among institutional decision-makers. Clients benefit from strategic placement options including cover positions and themed insertions aligned with editorial content.
Digital Marketing
We deliver targeted digital campaigns through email marketing, social media retargeting, and sponsored content. Our digital platform extends reach through SEO-optimized content and analytics-driven placement strategies. Clients receive detailed performance reports tracking engagement metrics and conversion rates across all online initiatives.
Event Sponsorships
The annual AB Show provides exclusive sponsorship opportunities for direct industry engagement. Exhibitors gain access to qualified buyers through curated networking events and product demonstration spaces. Our event team offers customized sponsorship packages that maximize brand visibility throughout the conference.
Video Promotion
Our video marketing services create engaging visual content that highlights product features and brand stories. Videos receive multi-channel distribution through our website, email newsletters, and social media platforms. This solution increases message retention while demonstrating product applications in real-world settings.
Sponsored Content
We develop branded editorial content that aligns with our publication's high standards while promoting client solutions. This approach builds credibility through contextually relevant storytelling that reaches engaged readers seeking industry insights and innovations.
People
Diane Ebner
Western Sales
Experienced sales professional specializing in connecting Western region clients with effective marketing solutions through Athletic Business platforms.
Charli Muchow
Eastern Sales
Eastern regional sales expert with deep industry knowledge, helping clients maximize their marketing impact through targeted advertising strategies.
Steve Statsick
AB Show Exhibits Director
Event management specialist overseeing exhibitor relations and booth placements for the annual AB Show conference program.
Andy Berg
Executive Editor
Editorial leader with extensive industry experience shaping content strategy that delivers valuable insights to athletics professionals.
Paul Steinbach
Senior Editor
Veteran journalist providing editorial oversight and maintaining high content standards across all publication platforms.
Questions
What advertising solutions do you offer?
We provide integrated marketing solutions including print advertising, digital campaigns, video promotion, social media marketing, email campaigns, and event sponsorships at the AB Show.
How do you help businesses reach their target audience?
Our verified subscriber lists and industry partnerships ensure your message reaches qualified decision-makers in athletics, fitness, and recreation sectors nationwide.
What makes AB Show different from other industry events?
AB Show connects exhibitors directly with industry professionals through targeted networking opportunities and has consistently delivered measurable business growth for participants.
Can you help with product launches?
Yes, our platform has successfully supported over 50 product launches through strategic advertising placements and integrated marketing campaigns.
How do you measure campaign effectiveness?
We track metrics like lead generation, website traffic, webinar attendance, and conversion rates to demonstrate tangible ROI for all marketing initiatives.
Videos
