Business Details
13 Years
experience
Your Trusted Insurance Partner in Edina, MN
Founded in 2013, Willow Wood Insurance Agency was established with a vision to create a community-centric, women-led insurance agency that prioritizes integrity, sustainability, and client-focused service. Our founder, Lisa Hengel, built upon her extensive industry experience and the legacy of her uncles agency to create a values-driven business that merges tradition with innovation. We specialize in delivering personalized home, auto, life, and specialty insurance solutions tailored to the unique needs of individuals and families across Minnesota, Wisconsin, and Arizona.Our team of licensed professionals maintains deep industry expertise through continuous education and training, ensuring we remain at the forefront of evolving insurance landscapes. By partnering with carefully selected carriers, we provide comprehensive coverage options while maintaining a commitment to transparency, ethical practices, and exceptional client service. Our dedication extends beyond insurancewe actively foster womens empowerment, community engagement, and long-term client relationships built on trust and mutual respect.
Services
Home Insurance
Auto Insurance
Life Insurance
Personal Umbrella Insurance
Renters and Condo Insurance
Pet Insurance
Recreational Vehicle Insurance
Details
- Year established: 2013
Highlights and features
- We are a woman-owned agency dedicated to community empowerment and client advocacy.
- Our team combines decades of industry experience with ongoing professional development.
- We offer personalized insurance solutions tailored to unique client circumstances.
- We maintain partnerships with top-tier insurance carriers for comprehensive coverage options.
- Our client-centric approach prioritizes long-term relationships over transactional interactions.
What people say
Quick and kind
Saved us money
Amazing insurance agent
Customer-focused service
Best deal available
Services
Home Insurance
Our home insurance policies protect your primary residence against common risks including fire, theft, and weather damage. We customize coverage limits and deductibles to match your property value and personal needs while offering optional endorsements for specialized protection. Our agents work with multiple carriers to find competitive rates without compromising on essential coverage features.
Auto Insurance
We provide comprehensive auto insurance solutions covering liability, collision, and uninsured motorist scenarios. Our policies include customizable options for roadside assistance, rental reimbursement, and specialized vehicle coverage. By comparing rates across multiple providers, we help clients find cost-effective protection that meets state requirements while safeguarding their financial interests.
Life Insurance
Our life insurance offerings include term and permanent policies designed to protect your familys financial future. We assess individual needs based on income replacement requirements, outstanding debts, and long-term goals. With access to various carriers, we help clients secure appropriate coverage amounts at competitive premiums while explaining policy features in clear, understandable terms.
Personal Umbrella Insurance
This supplemental coverage extends protection beyond standard policy limits for major liability claims. We help clients determine appropriate umbrella policy amounts based on asset value and risk exposure. Our agents explain how this cost-effective solution provides critical financial protection against catastrophic events that exceed primary insurance coverage limits.
Renters and Condo Insurance
We offer specialized policies protecting renters personal property and liability risks. Condo owners receive tailored coverage addressing both unit-specific and shared property responsibilities. Our agents clarify what risks are covered versus whats included in building master policies, ensuring clients maintain proper protection while avoiding coverage gaps or unnecessary duplication.
People
Lisa Hengel
Founder and Owner
Lisa founded Willow Wood Insurance in 2013 after earning her insurance license and completing the Goldman Sachs 10k Small Business program. She previously managed her uncles agency and advocates for women in insurance through Insure Equality. Lisa holds a Bachelor of Arts in English Education from St. Marys University.
Kristen Walkup
Office Manager / Licensed Agent
Kristen has been a licensed agent since 2014 with a CPIA designation. She graduated from the University of Minnesota with a Journalism degree and specializes in client education. Fluent in Spanish, she focuses on building long-term relationships while helping clients navigate policy options.
Lynn Schnell
Account Specialist / Licensed Agent
With insurance experience since 1993 and a CISR designation, Lynn specializes in personal insurance solutions. She combines technical expertise with compassionate client service, tailoring policies to individual needs while maintaining a personal connection with policyholders.
Siri Shelstad
Licensed Insurance Agent & Marketing Specialist
Siri joined Willow Wood in 2024 after graduating from Gustavus Adolphus College. She manages incoming business and marketing initiatives, using her attention to detail to ensure clients feel valued. Her approach combines fresh perspectives with personalized service delivery.
Questions
What types of insurance does Willow Wood offer?
We provide home, auto, life, renters, condo, pet, and recreational vehicle insurance policies tailored to individual client needs across Minnesota, Wisconsin, and Arizona.
How do you help clients find the best insurance rates?
Our independent agency partners with multiple carriers to compare coverage options and pricing, ensuring clients receive competitive rates without compromising on essential policy features.
Can you help with insurance needs outside Minnesota?
Yes, we serve clients throughout Wisconsin and Arizona in addition to Minnesota, providing customized insurance solutions regardless of location.
What makes Willow Wood different from other agencies?
We combine personalized service with community values, focusing on long-term client relationships while maintaining a woman-led, empowerment-focused business model.
Reviews (4)
Jesseah Severtson
Dec 19, 2021
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Positive:Professionalism,Responsiveness
They are always willing to review multiple insurances to get us the best deal when we ask!
They are always willing to review multiple insurances to get us the best deal when we ask!
Nancy Maloney
Nov 17, 2021
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Positive:Professionalism,Quality,Responsiveness,Value
Overall such a great experience working with Willow Wood and Allison! She was very accessible and made it a very seamless process. I would highly recommend.
Overall such a great experience working with Willow Wood and Allison! She was very accessible and made it a very seamless process. I would highly recommend.
Oma Ebubeeze
Oct 15, 2021
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Excellent service from Mrs victoria crypto,victoria dealt with everything for my bitcoin Investment and ensured all my withdrawal were quick and efficient.Would highly recommend victoria to everyone who is having difficulty trading or have been scammed before like myself. contact her now through this. Email:victoriacrypto062@gmail.com. WhatsApp:+13153028202
Anna Christofaro
Mar 04, 2021
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Allison was very helpful in getting me set up with new auto and renters insurance policies that ended up saving me money and am now paying less! Very friendly and good customer service!
