Business Details
35 Years
experience
Strategic Public Relations & Marketing for Financial Services
SunStar Strategic has been a leader in financial services public relations and marketing since 1991. Our team specializes in crafting strategic messaging, media training, and integrated marketing campaigns tailored to the financial industry. With decades of experience, we have cultivated deep relationships with top-tier media outlets and developed a proven process to enhance brand visibility and credibility.Our approach combines personalized service with industry expertise, helping clients achieve measurable growth through targeted PR initiatives and content-driven marketing strategies. We pride ourselves on delivering results that align with our clients' long-term objectives while maintaining the highest standards of professionalism and integrity.
Services
Public Relations
Media Training
Marketing
Website Design
Content Creation
Details
- Year established: 1991
Highlights and features
- We have over 30 years of experience in financial services PR and marketing.
- Our clients have grown by $26 billion in assets over the past five years.
- We maintain long-standing relationships with top-tier financial media outlets.
- Our team includes 70% with advanced degrees and 53% with MBAs.
- We provide customized PR programs that align with your firm's growth goals.
What people say
106% fund growth
Tripled fund assets
Featured in top media
Expertise invaluable
Exceeded expectations
Services
Public Relations
Our public relations services focus on building credibility and visibility for financial institutions through strategic media outreach. We develop customized PR programs that position clients as industry thought leaders while securing placements in top-tier publications. With a deep understanding of financial markets and media dynamics, we help firms enhance their reputation and attract new investors through earned media opportunities.
Media Training
Media training prepares financial professionals to communicate effectively with journalists and audiences. Our workshops cover message development, interview techniques, and on-camera presentation skills. Participants receive personalized feedback to refine their delivery and maintain consistent messaging across all media interactions, ensuring they present their expertise confidently and professionally.
Marketing
Our marketing services combine creative design with strategic content to elevate brand presence in competitive financial markets. We develop comprehensive campaigns that integrate digital and print materials to support PR initiatives. By aligning marketing efforts with business objectives, we help clients strengthen market position and engage target audiences through cohesive branding strategies.
Website Design
Website design services create professional, compliant digital platforms that reflect clients' brand identity and business goals. Our team develops responsive, content-rich websites that integrate with back-office systems while meeting regulatory requirements. These platforms serve as central hubs for investor relations, media coverage, and marketing materials to enhance online visibility and credibility.
Content Creation
Content creation services produce high-quality written and visual materials that showcase clients' expertise and market insights. We develop white papers, fact sheets, and digital content that support PR campaigns and marketing initiatives. Our team ensures all materials maintain compliance standards while delivering clear, compelling messages that resonate with financial professionals and investors.
People
Hibre Teklemariam
President
President with extensive financial PR experience, holding an MBA and over 20 years in the industry. Specializes in strategic client relations and media outreach for asset managers.
Valian Englert
Account Executive
Senior account executive with expertise in media training and campaign execution. Provides strategic guidance to financial firms seeking to enhance market visibility through targeted PR initiatives.
Kerri Fronczak
Account Executive
Experienced financial services marketer with focus on digital strategy and content development. Helps clients build brand awareness through integrated PR and marketing programs.
Jake Oxley
Media Relations
Media relations specialist with deep connections in financial journalism. Coordinates press tours and interview opportunities to maximize client exposure in top-tier publications.
Bob Tebeleff
Senior Advisor
Veteran PR professional with decades of experience in financial services communications. Provides strategic counsel on media engagement and long-term brand development initiatives.
Questions
What financial services do you specialize in?
We focus on public relations and marketing for mutual funds, ETFs, wealth management firms, and banking products.
How do you measure PR success?
We track media placements, client asset growth, and industry recognition through annual performance reports.
Can you help with media training?
Yes, we offer comprehensive workshops covering message development, interview techniques, and on-camera presentation skills.
Do you work with international clients?
While based in the US, we serve financial institutions globally through remote collaboration and local market strategies.
What sets you apart from competitors?
Our industry-specific expertise, long-standing media relationships, and proven track record of client growth differentiate us.
How do you handle compliance requirements?
We work closely with legal teams to ensure all materials meet regulatory standards while maintaining marketing effectiveness.
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