Business Details
10 Years
experience
Legacy-Driven Brand Strategy & Creative for Multicultural Brands
Founded in 2016 by Keyanna Sawyer-Jones, Bleum Creative is a multidisciplinary brand strategy and creative agency dedicated to amplifying multicultural beauty, wellness, and lifestyle brands. Our mission is to help visionary founders and legacy-driven businesses build culturally resonant brands that transcend trends and stand the test of time. With a focus on storytelling, visual clarity, and cultural awareness, we provide end-to-end creative and strategic supportfrom brand identity and content creation to retail readiness and performance marketing.Our women-led team combines innovative strategy, design, and cultural insight to deliver work that balances editorial finesse with commercial impact. We specialize in scaling startups into national retail presences while preserving the authenticity and intentionality that define our clients' brands. Our commitment to cultural intelligence and creative integrity has earned us trust from fast-growing multicultural and mission-driven brands seeking global success.
Services
Brand Strategy
Creative Direction
Content Creation
Social Media Strategy
Retail Readiness
Performance Marketing
Influencer Partnerships
Fractional Marketing
Campaign Development
Cultural Consulting
Details
- Year established: 2016
Highlights and features
- We specialize in multicultural brand strategy and creative solutions.
- Our team brings cultural insight and industry expertise to every project.
- We've helped scale brands into 2,000+ retail locations nationwide.
- Our women-led agency prioritizes intentionality and cultural fluency.
- We combine editorial quality with performance-driven marketing strategies.
What people say
Best marketing team ever
Taken our company branding to a new level
Love our new look
Drives engagement and conversions
Cultural insights transformed our strategy
Services
Brand Strategy
We develop foundational brand strategies rooted in cultural insight and market opportunity. Our approach combines naming, messaging, and identity systems to create brands with longevity. By focusing on cultural fluency and commercial viability, we help multicultural brands establish clear positioning that resonates with target audiences while maintaining authenticity and scalability.
Content Creation
Our content development merges narrative-driven storytelling with platform-specific optimization. We produce scroll-stopping visuals and campaigns that balance editorial quality with conversion-focused messaging. Through strategic content frameworks and creator partnerships, we help brands build meaningful connections while driving measurable business outcomes across digital and retail environments.
Retail Readiness
We prepare brands for national retail expansion through point-of-sale design, tradeshow experiences, and launch activations. Our retail strategy combines visual merchandising expertise with consumer behavior insights to create in-store experiences that capture attention and drive purchases. From packaging to shelf presence, we ensure brands stand out in competitive retail environments while maintaining brand integrity.
Social Media Strategy
Our social media approach combines cultural intelligence with platform-specific tactics to build engaged communities. We develop content calendars, influencer partnerships, and paid amplification strategies that maintain brand authenticity while maximizing reach. By focusing on narrative-driven content and data-informed optimization, we help brands achieve meaningful engagement and sustainable growth across social platforms.
Performance Marketing
We create data-driven marketing campaigns that balance brand building with conversion optimization. Our performance marketing services include ad strategy, retention funnels, and landing page design that align cultural messaging with business objectives. Through continuous testing and refinement, we help brands scale efficiently while maintaining creative excellence and brand consistency.
People
Keyanna Sawyer-Jones
Founder
Founder of Bleum Creative with over 15 years of experience in brand strategy and multicultural marketing. Specializes in helping multicultural brands achieve national retail success while maintaining cultural authenticity and creative integrity.
Questions
What industries do you specialize in?
We focus on beauty, wellness, and lifestyle brands with multicultural relevance, helping them build legacy-driven identities and scale into national market leaders through strategic creative solutions.
Do you work with startups or established brands?
We partner with both emerging startups and established legacy brands, providing tailored strategy and creative services to help multicultural brands grow into category leaders across retail and digital platforms.
How do you incorporate cultural insight into branding?
Our approach embeds cultural intelligence throughout every project phase, ensuring brands maintain authenticity while achieving commercial success through culturally fluent visual language and storytelling.
Can you help with retail expansion?
Yes, we specialize in retail readiness strategy, including point-of-sale design, packaging optimization, and launch activations that help multicultural brands succeed in major retail environments like Walmart and Target.
What sets you apart from other creative agencies?
Our unique combination of cultural expertise, editorial-quality creative, and commercial strategy creates brands that resonate deeply with audiences while delivering measurable business results for multicultural brands.
