Business Details
11 Years
experience
Your Trusted Partner for SFR Investment Solutions
At Roofstock, we are revolutionizing the single-family rental (SFR) ecosystem by combining institutional expertise with cutting-edge technology. Founded in 2015 by seasoned real estate and tech professionals, our mission is to bring efficiency, transparency, and scalability to rental housing. Our team leverages over a billion data points through the Rental Genome platform, enabling investors to make informed decisions at every stage of the investment lifecycle. With 70 markets covered and $9 billion in transactions tracked since inception, we provide end-to-end solutions including acquisitions, property management, asset management, and dispositions.Our institutional-grade services cater to both individual investors and large institutions, supported by partnerships with leading venture capital firms. By integrating AI-driven analytics with decades of industry experience, we empower clients to optimize returns while streamlining operations. Our track record includes managing 25,000+ homes and facilitating 18,000+ property sales since 2015. We maintain rigorous compliance standards while offering transparent, data-backed strategies tailored to evolving market demands. Backed by Silicon Valley innovation and top-tier investors, Roofstock continues to redefine SFR investment practices.
Services
Property Management
Asset Management
Acquisitions
Dispositions
Valuations
Rental Genome Analytics
Details
- Year established: 2015
Highlights and features
- We offer 10+ years of SFR-specific technology development experience
- Our Rental Genome platform analyzes 1+ billion data points for precise insights
- We provide end-to-end services across the entire investment lifecycle
- We maintain $9 billion in tracked transaction volume and 70+ markets covered
- Our institutional partnerships ensure scalable, compliant investment solutions
Services
Property Management
Our institutional-grade property management services optimize financial performance through streamlined operations and technology-enabled oversight. With 25,000+ homes managed since 2015, we combine local market expertise with centralized quality control. Our platform provides real-time performance tracking and maintenance management to maximize asset value.
Acquisitions
We enable strategic portfolio growth through expert buy-box analysis, off-market sourcing, and technology-driven underwriting. Our $3 billion acquisition volume demonstrates proven execution capabilities. Investors gain access to proprietary data insights and institutional processes for efficient property selection and acquisition.
Asset Management
Our asset management solutions deliver detailed financial reporting, forecasting, and accounting compliance for SFR portfolios. With $3 billion in managed assets since 2015, we provide actionable insights to optimize portfolio performance. Services include lender requirement compliance and operational efficiency analysis.
Dispositions
We offer data-driven disposition services for selective property sales or full portfolio liquidation. Facilitating 18,000+ home sales since 2015, our platform combines market analytics with execution expertise. Services include pricing strategy optimization and streamlined transaction management for maximum returns.
Rental Genome
Our proprietary Rental Genome platform analyzes 1+ billion data points to power investment decisions. The suite includes Explorer for market context, Optimizer for strategy simulation, and Underwriter for precise valuations. This technology enables data-driven buy/hold/sell decisions across 70+ markets with 200+ data points per property.
People
Gary Beasley
Co-Founder & Executive Chairman
Real estate and tech industry veteran with IPO leadership experience. Combines deep sector knowledge with strategic vision to drive Roofstock's market innovation and institutional partnerships.
Gregor Watson
Chairman & Co-Founder
Seasoned real estate investor who identified market inefficiencies prompting Roofstock's creation. Provides strategic direction based on hands-on investment experience and industry insights.
Rich Ford
Operating Partner
M&A and capital raising expert with 20+ years in SFR investing. Brings institutional finance perspective to Roofstock's strategic development and transaction execution capabilities.
Bert Crouch
Managing Director
Former Invesco Real Estate executive with institutional investment expertise. Focuses on scaling Roofstock's capital markets capabilities and investor solutions.
Chloe Harford
Director
Industry leader providing strategic guidance on market expansion and operational excellence. Leverages independent perspective to enhance Roofstock's service offerings and market positioning.
Questions
What makes Roofstock different from traditional real estate platforms?
We combine institutional-grade technology with 1+ billion data points in our Rental Genome platform, enabling data-driven decisions across 70+ markets with specialized SFR expertise.
Can individual investors use Roofstock's services?
Yes, our 'Investment as a Service' model serves investors of all sizes with scalable solutions including acquisitions, management, and disposition services tailored to individual needs.
How does Roofstock ensure property valuation accuracy?
Our Rental Genome Underwriter uses proprietary transaction data, workflow tools, and 200+ data points per home to deliver precise valuations with reduced error rates.
What markets does Roofstock operate in?
We cover 70+ markets across the United States, with localized insights and analytics through our platform's comprehensive market data coverage.
How does Roofstock support portfolio diversification?
Our Capital Management team offers institutional investors structured solutions including managed accounts and funds to implement customized SFR investment strategies.
What technology tools does Roofstock provide investors?
We offer the Rental Genome suite including Explorer for market analysis, Optimizer for strategy simulation, and Underwriter for precise property valuations.
