Business Details
29 Years
experience
Your Trusted Partner for Strategic Marketing Solutions
Plan-it Marketing has been delivering strategic marketing consulting and proprietary research services since 1997. Our approach combines 25+ years of industry expertise with customized solutions tailored to each client's unique needs. We specialize in brand positioning, market research, and customer retention strategies that drive measurable business growth. Our team of seasoned professionals leverages proven qualitative and quantitative methodologies to solve complex marketing challenges across diverse industries including healthcare, financial services, and consumer products.With a track record of success working with Fortune 500 companies and emerging businesses, we maintain a client-centric philosophy focused on delivering actionable insights that translate into real-world results. Our Boston-based team provides global reach while maintaining the flexibility to adapt to evolving business needs through project-based engagements.
Services
Brand Positioning
Market Research
Strategic Planning
Customer Retention
Ethnographic Studies
Product Development
Communication Evaluation
Website Usability
Market Segmentation
Competitive Analysis
Details
- Year established: 1997
Highlights and features
- We offer 25+ years of experience in strategic marketing research
- Our approach combines proprietary methodologies with industry expertise
- We provide customized solutions for Fortune 500 companies and startups
- Our team includes certified professionals with diverse industry knowledge
- We maintain a proven track record of successful brand positioning
What people say
Contributed to success
Strategic insights
Sustained success
New business launches
Major initiatives
Services
Brand Positioning
Our brand positioning services help businesses establish clear market identities through proven qualitative and quantitative research. We analyze market trends and customer perceptions to create strategic brand frameworks. Our approach combines industry expertise with customized methodologies to ensure optimal brand positioning for long-term success.
Market Research
We conduct comprehensive market research using proprietary methodologies to uncover valuable consumer insights. Our services include ethnographic studies, secret shopper programs, and international tracking. The research helps businesses understand customer behavior, identify market opportunities, and make data-driven business decisions that drive growth.
Strategic Planning
Our strategic planning services combine 25+ years of industry experience with proven planning techniques. We help businesses develop actionable strategies for brand development, customer retention, and market expansion. The service includes problem identification, opportunity analysis, and implementation planning tailored to each client's specific needs.
Customer Retention
We develop effective customer retention strategies through comprehensive analysis of consumer behavior and market trends. Our services include loyalty program evaluation, customer satisfaction research, and retention strategy development. The approach combines quantitative analysis with qualitative insights to create targeted solutions that improve customer lifetime value.
Ethnographic Studies
Our ethnographic research services provide real-world insights into consumer behavior through observational techniques. We conduct secret shopper programs and in-context observations to understand shopping patterns and product interactions. This research helps businesses identify strengths, weaknesses, and opportunities for improving customer experiences.
People
Cindy Tungate
President
As co-founder with 25+ years in strategic planning, Cindy specializes in brand positioning and market research across multiple industries including financial services and healthcare.
Madeline Desouza
Principal
Co-founder with 20+ years in marketing research, Madeline focuses on solving critical marketing issues across education, healthcare, and retail sectors using both qualitative and quantitative methods.
Questions
What industries do you specialize in?
We work across automotive, consumer products, education, financial services, healthcare, and technology industries with specialized expertise in each sector.
How do you approach brand positioning?
Our approach combines qualitative research, market analysis, and proprietary methodologies to create data-driven brand strategies tailored to each client's unique needs.
What makes your market research unique?
We use proprietary methodologies including ethnographic studies and secret shopper programs to provide actionable insights that go beyond traditional research approaches.
Can you help with product development?
Yes, we offer product viability assessments, concept testing, and market segmentation services to support successful product development and launch strategies.
How do you measure success?
We track success through measurable outcomes including improved customer retention, increased brand awareness, and quantifiable business growth metrics.
