Business Details
25 Years
experience
All-Natural Horse and Dog Care Products
Founded in 2001, Equinature has been a leader in providing all-natural and organic products for horses, dogs, pets, and riders. Our commitment to being a Green company since inception reflects our dedication to environmental stewardship and animal well-being. We specialize in crafting products with pure, natural ingredients, ensuring safety for animals, humans, and the environment. Our formulations avoid hidden chemicals, focusing on therapeutic plant-based resources and small-batch quality control. With decades of experience in equine and pet care, we prioritize transparency, efficacy, and sustainability.Our team combines deep industry knowledge with a passion for holistic animal health, offering solutions like our award-winning BugGone Fly Spray and SkinMend Salve. We guarantee customer satisfaction and stand behind our products with a 100% natural promise. As a woman-owned business, we remain committed to innovation and community engagement, supporting equine events and advocating for chemical-free care practices.
Services
Fly Sprays
Shampoos
Salves
Supplements
Herbal Blends
Details
- Year established: 2001
Highlights and features
- We offer 20+ years of expertise in natural equine and pet care products.
- Our products use 100% natural, non-toxic ingredients safe for animals and humans.
- Made in the USA with small-batch quality control for maximum potency.
- We guarantee satisfaction with every purchase, including returns for refunds.
- Formulated by professionals with deep equine industry experience and feedback.
What people say
Love them
Great for Charly
Helped us beat the bugs
Miracle skin mend
Very impressed
Services
BugGone Fly Spray
Our BugGone Fly Spray uses natural ingredients to repel insects without harsh chemicals. Safe for horses, dogs, and humans, it effectively prevents bug bites and skin irritation. Ideal for sensitive animals, this product ensures comfort during peak insect seasons.
SkinMend Salve
SkinMend Salve accelerates healing for cracked skin and promotes hair regrowth in animals. Made with organic plant oils and butters, it soothes irritation and restores skin health. Veterinarians and pet owners trust this product for its therapeutic properties.
Healthy Suds Shampoo
Healthy Suds Shampoo cleanses coats without stripping natural oils. Free of sulfates and artificial fragrances, it maintains skin pH balance. Perfect for frequent use on horses and pets with sensitive skin.
Ulcer-Aid Supplement
Ulcer-Aid supports digestive health in horses with natural ingredients like aloe and herbal blends. It reduces stomach discomfort and improves appetite. Riders report improved performance and consistency in animals using this supplement.
Seasonal Herb Blends
Our Seasonal Herb Blends provide targeted support for animals' immune and digestive systems. Formulated with organic herbs, these mixes adapt to seasonal health challenges. Trusted by equine professionals for holistic wellness.
People
Jessica Iorio
Owner
Jessica Iorio, Equinature's new owner, brings 20 years of equine industry experience. A graduate of Lake Erie College's Equine Studies program, she has trained with top professionals and advocates for chemical-free animal care. Jessica manages five horses and four children, maintaining a natural lifestyle at home and barn.
Questions
Are Equinature products safe for humans?
Yes, all ingredients are safe for human use and free from toxic chemicals.
Where are Equinature products made?
Our products are handmade in small batches in the United States.
Do Equinature products have a money-back guarantee?
Yes, we offer a full refund if you're unsatisfied with your purchase.
How long do Equinature products last?
Our products have a minimum 2-year shelf life when stored properly.
Has Equinature changed ownership recently?
Yes, Jessica Iorio acquired Equinature in 2025, continuing its natural product legacy.
Are Equinature products organic?
Many products are 100% organic, with all items free from synthetic additives.
