Business Details
Strategic PR & Marketing for B2B Tech and Financial Services Innovators
Founded with a mission to deliver strategic communications, UPRAISE Marketing and Public Relations combines decades of industry expertise with innovative approaches to public relations and marketing. Our team brings over 60 years of cumulative experience in B2B technology and financial services, serving clients ranging from pre-seed startups to Fortune 500 companies. We specialize in media and analyst relations, content development, and thought leadership, driving measurable results through tailored strategies. Our commitment to excellence is reflected in our 85% success rate in meeting or exceeding campaign metrics and an average client tenure of seven years. With a focus on building long-term partnerships, we provide personalized solutions that align with our clients' evolving needs.Our work has earned recognition in top-tier publications and industry awards, solidifying our reputation as a trusted partner for growth-oriented businesses. We operate globally, supporting innovators in dynamic sectors while maintaining a strong presence in the San Francisco Bay Area. Our approach integrates thorough research, creative thinking, and relentless execution to maximize brand visibility and lead generation. Clients consistently highlight our ability to understand their unique challenges and deliver impactful results that drive business success.
Services
Media Relations
Content Development
Thought Leadership
Analyst Outreach
Crisis Communications
Social Media Strategy
Brand Positioning
Event Marketing
Publicity Campaigns
Investor Relations
Highlights and features
- We combine 60+ years of senior team experience in B2B tech and financial services PR.
- Our campaigns meet or exceed metrics in 85% of client programs.
- We maintain an average client tenure of 7 years through consistent results.
- We specialize in launching companies and products for global innovators.
- Our team has earned recognition in publications like The Wall Street Journal and Forbes.
What people say
Exceptionally creative
Innovative ideas
Beyond satisfied
Industry thought leaders
Proven track record
Services
Media Relations
Our media relations strategy secures coverage in Tier 1 publications through targeted outreach and compelling storytelling. We develop editorial calendars, manage product reviews, and execute rapid response campaigns to maintain brand visibility. Clients benefit from our established relationships with journalists and analysts across B2B tech and financial services sectors.
Content Development
We create high-impact content including white papers, contributed articles, and market analysis reports. Our 95%+ first-draft accuracy ensures efficient project delivery while maintaining thought leadership positioning. Content strategies drive credibility and support lead generation for technology and financial services clients.
Thought Leadership
Our thought leadership programs establish clients as category leaders through analyst relations, speaker placements, and LinkedIn campaigns. We've created new industry categories recognized by Gartner and developed campaigns that redefined market perceptions for B2B tech and nonprofit organizations.
Crisis Communications
We develop proactive crisis strategies and execute rapid response campaigns to protect brand reputation. Our team has successfully managed misinformation campaigns for tech clients and created recovery narratives for financial institutions during critical market challenges.
Analyst Relations
Our analyst relations programs enhance client visibility through strategic outreach, event coordination, and co-marketing initiatives. We've secured influential analyst reports that directly contributed to new client acquisitions and market position improvements for B2B technology companies.
People
Tim Johnson
President
With 30+ years of experience, Tim Johnson leads UPRAISE's strategic direction. Former Golin managing director, he's worked with tech giants like Amazon and Cisco while building successful PR programs for startups and Fortune 500 companies.
Victoria Guimarin
Vice President
Victoria Guimarin oversees B2B and B2C client accounts with expertise in thought leadership and media relations. Her decade-plus experience includes work with Coupa, The Color Run, and nonprofit organizations across technology and consumer sectors.
Katie Jewett
Vice President
Katie Jewett specializes in B2B tech communications, developing integrated PR strategies for global technology brands. She maintains long-term client relationships and plays a key role in shaping UPRAISE's media and executive communications approach.
Questions
What industries does UPRAISE specialize in?
We focus on B2B technology and financial services, with experience in cybersecurity, fintech, enterprise software, and banking sectors. We also work with innovators in consumer tech and nonprofit organizations.
How does UPRAISE measure campaign success?
We track performance against client-defined KPIs, with 85% of campaigns meeting or exceeding targets. Metrics include media placements, share of voice, lead generation, and analyst report inclusion.
What services does UPRAISE offer?
Our core services include media relations, content development, thought leadership programs, analyst relations, and crisis communications tailored to B2B tech and financial services companies.
How long do client relationships typically last?
Our average client relationship lasts seven years, with our longest partnership spanning 17 years. This longevity reflects our commitment to delivering consistent, measurable results.
Can UPRAISE handle global PR campaigns?
Yes, we operate globally with experience supporting clients ranging from pre-seed startups to Fortune 500 companies across North America, Europe, and Asia-Pacific markets.
What makes UPRAISE different from other PR agencies?
Our combination of 60+ years of senior team experience, industry-specific focus, and proven track record in launching technology companies sets us apart in delivering measurable business outcomes.
Videos
Reviews (1)
Sarah M.
May 02, 2019
Report
We have worked with UPRAISE for several years on our signature award program and have been more than satisfied with our partnership. They are professional, experienced and bring great, fresh ideas to the table. I would recommend them to anyone looking for a PR agency in the Bay Area!
-VP Marketing, San Francisco Chronicle
-VP Marketing, San Francisco Chronicle
