We devise scientific experiments - say, 8 versions of a pitch headline or social post - then test which performs best and why. We target the right audience when they will be most receptive - perhaps early morning for a TV producer or late night for a blogger. We track KPIs in real-time - so we know whether a top-tier media hit or influencer mention drove 50 or 50,000 new customers.
We use psychological triggers to activate emotions - causing consumers, customers, and journalists to act now. We laser focus on your core business KPIs - then create disproportionate leverage to scale your brand.
We use psychological triggers to activate emotions - causing consumers, customers, and journalists to act now. We laser focus on your core business KPIs - then create disproportionate leverage to scale your brand.
Services
Our Story
Report
Back in 1999, our founder, Ben Kaplan, wrote and self-published his first book, How to Go to College Almost for Free - a book based on his experiences in winning two dozen college scholarships worth $90,000 and attending Harvard for free. After booking himself on 2,000+ TV and radio shows - including appearances on Oprah, Good Morning America, CNN, Fox News, and National Public Radio - the book became an international bestseller.
Methods
Report
DATA DRIVENFrom PR pitches to brand strategy, we use A/B and multivariate testing to iterate quickly. If you don't measure, you can't optimize. VIRAL OPTIMIZEDWe create psychological triggers, make content ideas sticky, and activate key emotions that cause people to take immediate action. GROWTH FOCUSEDOur blueprint system helps us work more efficiently and creatively at scale.
Reviews
Be the first to review P R Hacker.
Write a Review