Business Details
Hospitality Public Relations Experts in Southern California
Founded by Talia Samuels, a seasoned hospitality public relations specialist with over a decade of experience, Outshine PR has established itself as a leader in strategic communications for luxury dining and travel brands. Our agency specializes in crafting compelling narratives that elevate client visibility through targeted media campaigns, social media strategies, and event execution. With a proven track record of securing coverage in top-tier publications and orchestrating high-profile launches, we serve AAA Five Diamond properties, Michelin-starred chefs, and celebrity restaurateurs.Recognized by Forbes as one of America's Best PR Agencies, our team combines industry expertise with deep media relationships to deliver measurable results. We maintain active roles in professional organizations like the California Restaurant Association and Les Dames d'Escoffier, ensuring our strategies remain at the forefront of industry trends. Our commitment to excellence is evidenced by long-term client partnerships and consistent accolades for innovative campaigns that drive brand awareness and community engagement.
Services
Public Relations
Social Media Strategy
Photo + Video Production
Event Planning
Media Campaigns
Brand Awareness
Crisis Management
Content Creation
Strategic Communications
Hospitality PR
Highlights and features
- We specialize in hospitality PR with over a decade of proven success in luxury dining and travel sectors
- Our team maintains direct relationships with Southern California's top media outlets and industry publications
- We offer comprehensive services including media campaigns, social media strategy, and event execution
- Recognized by Forbes as one of America's Best PR Agencies for innovative hospitality marketing approaches
- We've secured 220+ press placements for clients including Michelin-starred restaurants and AAA Five Diamond properties
Associations and certifications
- Forbes America's Best PR Agencies
What people say
Exceeded expectations
Creative storytelling
Strong media connections
Successful press placements
Professional execution
Services
Public Relations
Our strategic PR campaigns secure media coverage in top-tier publications while building brand credibility through targeted press releases and journalist outreach. We specialize in hospitality industry storytelling that connects luxury dining and travel brands with their ideal audiences. Our approach combines traditional media relations with digital outreach to maximize brand visibility across print, online, and broadcast platforms.
Social Media Strategy
We create engaging social media content that drives audience interaction and brand loyalty for hospitality businesses. Our data-driven strategies focus on platform-specific content optimization and influencer partnerships to amplify reach. From content calendars to analytics reporting, we help restaurants and hotels maintain consistent digital presence that converts followers into customers through visually compelling storytelling.
Event Planning
Our event execution services transform brand milestones into memorable experiences that generate media buzz and customer engagement. We specialize in orchestrating restaurant openings, hotel launches, and culinary events with red-carpet production quality. From concept development to media coordination, our team ensures every event becomes a storytelling platform that reinforces brand identity and secures press coverage.
Photo + Video Production
We produce high-impact visual content that captures brand essence through professional photography and cinematic video production. Our team creates marketing assets that showcase hospitality venues' ambiance and culinary offerings with editorial-quality visuals. These assets power both traditional media pitches and digital campaigns, ensuring consistent visual storytelling across all client touchpoints.
Media Campaigns
Our comprehensive media campaigns combine traditional PR with modern digital strategies to maximize brand exposure. We develop targeted outreach programs that secure placements in industry publications and mainstream media. Through strategic narrative development and journalist relationship management, we help hospitality brands establish thought leadership and market presence that drives business growth.
People
Talia Samuels
Founder & President
With over a decade in hospitality PR, Talia Samuels leads Outshine PR's strategic initiatives while maintaining active media relationships. A Les Dames d'Escoffier member, she specializes in brand storytelling for luxury dining and travel clients through innovative campaigns that generate measurable business impact for high-profile hospitality brands.
Questions
What hospitality PR services do you offer?
We provide comprehensive public relations, social media strategy, event planning, and visual content production tailored specifically for luxury hotels, restaurants, and culinary brands.
Which areas do you serve?
While based in Newport Beach, we serve hospitality clients throughout Southern California and support national media campaigns for dining and travel brands.
How do you measure campaign success?
We track success through media placements, brand visibility metrics, audience engagement rates, and direct business impact for our hospitality clients.
Can you handle restaurant launch events?
Yes, we specialize in orchestrating high-profile restaurant openings with full-service event planning that generates media buzz and customer excitement.
How do you work with chefs and hoteliers?
We collaborate closely with hospitality professionals to develop authentic brand narratives that resonate with media outlets and target audiences.
Reviews (1)
Caroline Jackson
Aug 20, 2018
Report
Honestly, working with Outshine PR was exceptional. The outreach and development of valuable local and national coverage of our launch more than exceeded expectations. Her professional manor and charming enthusiasm makes her an obvious choice.
