Business Details
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Expert Marketing Agency for Manufacturers
FELT Marketing is a specialized agency dedicated to transforming marketing systems for manufacturers. With a focus on creating meaningful connections and long-term customer relationships, we employ our proprietary 'Marketing Retrofit' strategy to modernize brands and enhance market visibility. Our team combines deep industry expertise with innovative approaches to digital, social, and content marketing, helping manufacturers streamline lead generation, shorten buying cycles, and achieve measurable results. Backed by over a decade of experience and client testimonials from industry leaders, we provide tailored solutions that align with the unique needs of mid-sized specialty manufacturers. 
Services
Marketing Retrofit
Branding Strategy
Digital Marketing
Trade Show Optimization
Sales Consultation
Highlights and features
- We specialize in marketing strategies specifically designed for manufacturers.
- Our 'Marketing Retrofit' strategy transforms brands for modern market demands.
- We offer personalized solutions backed by over a decade of industry experience.
- Our team delivers measurable results through integrated digital and social marketing.
- We prioritize client collaboration and long-term partnership success.
What people say
Highly recommend
Fantastic work
Great success
Expert guidance
Measurable results
Services
Marketing Retrofit
Our Marketing Retrofit strategy modernizes outdated systems for manufacturers, integrating digital tools and metrics to boost lead generation and sales efficiency. We focus on optimizing existing processes while eliminating ineffective methods. Clients benefit from streamlined operations and measurable ROI improvements.
Branding Strategy
We create compelling brand identities tailored to manufacturers' unique value propositions. Our approach combines market research with creative design to enhance brand visibility and customer appeal. Clients receive comprehensive brand packages that align with their business goals and market demands.
Digital Marketing
Our digital marketing services include social media management, content creation, and SEO strategies designed specifically for manufacturers. We help businesses expand their online presence and engage with target audiences across multiple platforms. Campaigns are optimized for measurable lead generation and customer conversion.
Trade Show Optimization
We develop strategies to maximize ROI from trade show investments through pre-event marketing, booth design, and post-event follow-up systems. Our approach helps manufacturers convert event leads into long-term business opportunities while improving brand visibility within industry networks.
Sales Consultation
Our consultation services provide manufacturers with actionable insights to shorten sales cycles and improve conversion rates. We analyze existing sales processes and recommend data-driven improvements tailored to specific business needs and market conditions.
People
Allison DeFord
Founder & CEO
Allison DeFord leads FELT Marketing with over 20 years of experience in manufacturing marketing. She specializes in creating innovative strategies that help mid-sized manufacturers modernize their marketing systems and achieve measurable growth.
Questions
What industries do you specialize in?
We specialize in marketing solutions for mid-sized specialty manufacturers across industries like building materials, HVAC, and industrial equipment.
How does your Marketing Retrofit strategy work?
Our approach modernizes existing systems by integrating digital tools, improving metrics tracking, and optimizing lead generation processes for measurable results.
Can you help with rebranding established companies?
Yes, we've successfully rebranded multiple long-standing manufacturers, including a 50-year-old business, with seamless transitions and improved market positioning.
Do you offer consultation services for new product launches?
Yes, we provide strategic guidance for product launches, including market positioning, promotional strategies, and integrated marketing campaigns.
How do you measure marketing effectiveness?
We use data-driven metrics and analytics to track campaign performance, focusing on lead quality, conversion rates, and overall ROI improvements.
