Business Details
25 Years
experience
Quality Medical Care for Busy Individuals in Princeton, NJ
Princeton Primary & Urgent Care Center was established in 2001 by Dr. Bruno Cole and Dr. Cha Fernando to address the healthcare needs of Princeton's busy population. Our center combines primary care and urgent medical services under one roof, offering a streamlined approach to patient care. We pride ourselves on being Princeton's first urgent care facility, delivering efficient and cost-effective treatment options. Our team includes board-certified physicians and surgeons with decades of collective experience in managing diverse medical conditions. Located near Princeton Junction train station and Route 1, we serve patients from Princeton University and surrounding areas.Our services include blood draws, EKGs, minor surgical procedures, and occupational health exams. We maintain shorter wait times and lower costs compared to hospital ERs while welcoming walk-ins. Our bilingual staff supports both English and Spanish-speaking patients. We accept major insurance plans and prioritize compassionate, high-quality care in a community-focused setting. Our leadership team combines specialized surgical expertise and internal medicine proficiency to ensure comprehensive healthcare solutions.
Services
Primary Care
Urgent Care
Occupational Health
Minor Surgical Procedures
Diagnostic Testing
Details
- Year established: 2001
Highlights and features
- We were Princeton's first urgent care center
- Located near Princeton Junction train station and Route 1
- Wait times significantly shorter than hospital ERs
- Bilingual English/Spanish staff available
- Board-certified physicians with decades of experience
Services
Primary Care
Our board-certified physicians provide comprehensive adult healthcare including preventive screenings, chronic disease management, and routine check-ups. Patients benefit from continuity of care with experienced medical professionals. Services include vaccinations, physical exams, and personalized treatment plans.
Urgent Care
Immediate treatment for non-life-threatening injuries and illnesses without appointments. We handle minor fractures, infections, and acute conditions with shorter wait times than hospital ERs. Available during regular business hours for walk-in patients.
Occupational Health
Comprehensive employee health services including pre-employment exams, executive physicals, and workers' compensation evaluations. We help businesses maintain compliant and healthy workforces through specialized occupational medicine programs.
Minor Surgical Procedures
Treatment for lacerations, abscesses, and skin conditions through minor surgical interventions. Board-certified surgeons perform superficial procedures in our clinic setting. Services include wound care and removal of skin growths with minimal recovery time.
Diagnostic Testing
On-site blood draws and EKG testing for rapid diagnosis. Certified medical technicians perform diagnostic procedures with accurate results. These services support both primary care management and urgent care assessments.
People
Bruno N.L. Cole, MD
Chief Executive Officer
Board-certified surgeon with expertise in cardiac, thoracic, and vascular surgery. Completed specialized training at Columbia Presbyterian Hospital and serves as surgical attending at multiple New Jersey hospitals. Founded the practice in 2001.
Cha Fernando, MD
Board-Certified Physician
Internal medicine and infectious disease specialist trained at Robert Wood Johnson University Hospital. Former faculty member and assistant medical director at Bristol-Myers Squibb. Provides comprehensive primary care services to Princeton patients.
Cristian Fernandez
Medical Technologist
Nationally certified medical technologist with ultrasound training. Former employee of Bristol-Myers Squibb and Quality Cardiology Medical Practice. Fluent in Spanish and provides diagnostic support services for patient care.
Messalina Lopez
Office Manager
Experienced social worker with background in medical billing and insurance management. Oversees office operations and patient insurance coordination. Provides administrative leadership for the Princeton practice.
Pearly Queen Pilleren
Medical Receptionist
Registered nurse with clinical and customer service experience. Manages front desk operations with patient care expertise. Provides bilingual support for Spanish-speaking patients in our Princeton location.
Questions
What services does Princeton Primary and Urgent Care offer?
We provide primary care, urgent medical treatment, occupational health exams, minor surgical procedures, and diagnostic testing in Princeton, NJ.
Do you accept walk-in patients?
Yes, we welcome walk-ins during regular business hours with significantly shorter wait times than hospital emergency rooms.
What insurance plans do you accept?
We accept most major healthcare insurance plans. Contact our office directly if your provider isn't listed on our website.
Are your physicians board-certified?
Yes, our medical team includes board-certified physicians and surgeons with decades of combined clinical experience.
What are your office hours?
We're open Monday-Friday 8:00am-5:00pm and Saturday 9:00am-12:00pm for urgent care walk-ins.
Is your staff bilingual?
Yes, we have English and Spanish-speaking staff available to assist patients with language-specific needs.
Reviews (7)
Lisa Bentley
Jan 04, 2022
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I called to make an appointment and they refuse to see me because I dont have a negative COVID test result (fully vaccinated). I havent been able to find a test anywhere near me and have been sick for a week. What is the point of a doctors office that will not see you when you are sick?
Naa Deede
Dec 31, 2021
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I sprained my ankle recently and badly bruised my knee after I slipped and Fell at work.I went to this urgent care but nothing was done to ease my pains or treated,no X-ray equipments.Female doctor wasnt nice.Highly disappointed.Dont waste your money and time.
Katie Vacca
Nov 21, 2021
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I am a local school nurse , and called yesterday to ask if I could bring a student for a sports injury where the student was concerned she broke her finger. I was told that they were busy, but she could schedule us for today at 1:30. I provided the students personal information including her health insurance policy. (The woman did not say anything about possibly not accepting this.) I also called the insurance policy at this time to confirm that urgent cares and sports injuries were covered - I was advised that they are. Today we arrived at 1:30 and were told not only do they NOT take her health
Ashanti Thomas
Aug 03, 2021
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I went there today because I was feeling very not myself. The staff were very off putting, I felt extremely uncomfortable and not welcome. When I met the doctor she came out and I could tell from the way she was talking to me she didnt want to help me at all. I ended up leaving because her attitude was horrible. Ill be speaking with a higher up about that because no way am I coming in for a sick visit and you talk to anyone the way she did. I left and had to drive to my primary doctor who was booked but took me anyway because I was extremely upset with this office because I couldnt get
Lisa Garfinkel
Mar 28, 2021
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I would be very careful believing ratings on their website. I have to believe there were deletions. It showed only 5 star ratings and none seemed to be earlier then 5 mos ago and, any reviews with less stars you had to search for and seemed to be a year or more older. I am writing because my 20 year old daughter went to this facility, I was not with her. When she left she was in tears. They were so dismissive and unresponsive to her questions she felt like her needs were not taken care of and her questions not answered. She felt too intimidated to ask others. She said they spent very little time
Anthony Richichi
Jan 05, 2021
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I have been a patient of Dr. Cole for the last fifteen years. There is no one who could take the place of this physician. He is extremely thorough with his examinations, he will go over every aspect of a physical and uses layman terms so you understand what issues may arise. Dr. Cole does not rush you out of his office, he makes sure that you understand what is going on and how to alleviate the problem if there is one. Quick example; went for a routine physical, just checking my ear Doctor Cole did not like what he saw and gave me an ear, nose and throat Doctor to see. Well that doctor found a
Heather C.
Dec 30, 2020
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Dr. Fernando and Dr. Cole are both extremely knowledgeable, patient and kind. I loved them so much after my urgent care visit, now Dr. Fernando is my primary. Their staff is also great...from taking blood to making an appointment, I am very happy with everyone.
