Business Details
38 Years
experience
Award-Winning Public Relations Agency for Kids & Family Brands
Litzky PR is an award-winning, full-service communications agency with over 35 years of experience serving kids and family brands. Founded in 1988, the agency combines entrepreneurial spirit with a results-focused approach, delivering strategic campaigns tailored to each client's unique needs. Our nimble team prioritizes accountability, exceptional client service, and deep industry expertise in the kids and family space. With a global network through Worldcom Public Relations Group, we offer local insights backed by a worldwide perspective. Our AMI accreditation since 2017 reflects our commitment to continuous learning and industry best practices.We maintain strong alliances with other AMI agencies, extending resources across North America and marketing disciplines. Our team of seasoned professionals has worked with iconic brands like Pokmon, Schwinn, and Disney Princess, as well as innovative startups. We specialize in media relations, influencer marketing, product launches, and strategic partnerships. Our research-driven approach includes custom attitudinal studies to better understand modern parents and families. Recognized as a Best Place to Work, we prioritize work-life balance and employee development while delivering measurable results for our clients.
Services
Media Relations
Influencer Marketing
Brand Building
Strategic Partnerships
Product Launches
Global Networking
Research Studies
Campaign Strategy
Celebrity Engagement
Event Planning
Details
- Year established: 1988
Highlights and features
- We have over 35 years of experience in the kids and family brand space.
- Our team includes AMI-accredited professionals with global industry connections.
- We offer personalized attention from a nimble, results-focused team.
- Our proprietary research provides deep insights into modern parenting trends.
- We maintain strategic partnerships with Worldcom Public Relations Group in 115 cities.
Associations and certifications
- AMI
Services
Media Relations
Our media relations specialists connect brands with targeted press outlets to generate meaningful coverage. We leverage deep relationships with parenting, lifestyle, and pop culture media to secure placements that resonate with family audiences. Our team crafts compelling narratives that position clients as industry leaders while driving measurable business results through strategic storytelling.
Influencer Marketing
We identify and collaborate with influencers who authentically align with our clients' brand values. Our campaigns focus on creating genuine connections with parenting influencers and family-focused content creators. Through carefully curated partnerships, we help brands reach new audiences while maintaining credibility and trust within the kids and family market space.
Product Launches
Our product launch strategies combine creative activations with targeted media outreach to create buzz. We develop comprehensive campaigns that include branded mailers, influencer unboxings, and strategic press placements. Our team ensures each launch receives maximum visibility through coordinated timing with seasonal opportunities and industry events.
Strategic Partnerships
We facilitate valuable industry connections through our extensive network of AMI agency partners and Worldcom Global members. Our strategic partnerships extend client reach across 115 cities while maintaining local market expertise. We create collaborative opportunities that enhance campaign impact through shared resources and cross-disciplinary expertise.
Research Studies
Our proprietary research initiatives provide deep understanding of modern parenting trends through quantitative attitudinal studies. We identify key consumer segments like Knowledge Keepers, Trail Seekers, and Confident Captains to inform targeted campaign strategies. These insights help brands connect more effectively with family audiences through data-driven decision making.
People
Josslynne Welch
President
President with 25 years of experience in kids and family PR. Grew from intern to lead the agency, building expertise in global brand strategy while maintaining a client-centric approach focused on mentorship and results.
Kaylie Easton
Senior Vice President
15+ years of experience managing high-profile clients like Pokmon and Schwinn. Specializes in strategic brand campaigns and product launches while overseeing all client accounts with a focus on delivering promised results.
Christie Ziv
Vice President
Over a decade of experience executing global campaigns for iconic brands. Recognized for strategic thinking and creative execution in product launches and media events, bringing extensive industry knowledge to client engagements.
Beth Kimmerling
Vice President, Strategy
20+ years developing creative strategies across consumer industries. Focuses on holistic campaign development that drives measurable results while leveraging deep understanding of toy, pet, and consumer healthcare markets.
Tara Wood
Creative Director
Since 2011, has led creative activations and branded experiences that create memorable audience connections. Combines artistic vision with strategic thinking to develop impactful events and marketing materials that reinforce client messaging.
Questions
What industries does Litzky PR specialize in?
We specialize in kids and family brands but also work with publishing, live entertainment, and older adult market sectors through our diverse expertise.
How does Litzky PR approach campaign development?
We combine listening, research, and strategic planning to create customized campaigns that align with each client's unique business objectives and target audiences.
What sets Litzky PR apart from other agencies?
Our 35+ years of niche expertise in kids and family markets, AMI accreditation, and global network through Worldcom differentiate our service offerings.
Can Litzky PR handle international campaigns?
Yes, through our Worldcom Public Relations Group membership, we execute campaigns across 115 cities in 49 countries while maintaining local market understanding.
How does Litzky PR measure campaign success?
We use comprehensive measurement and reporting systems to track media placements, audience engagement, and business impact against predefined campaign objectives.
What research capabilities does Litzky PR offer?
We conduct proprietary attitudinal research studies focused on modern parenting trends, providing actionable insights to inform targeted campaign strategies.
