Business Details
30 Years
experience
Automotive Dealership Software Platform
DealerBuilt was founded in 1996 by automotive industry veterans who recognized the need for dealership management systems designed by dealers, for dealers. Our team combines decades of retail automotive experience with cutting-edge technology to create solutions that address the unique challenges of dealership operations. We specialize in developing modular platforms that integrate DMS, CRM, service lane tools, and marketing analytics into a unified ecosystem. Our approach emphasizes flexibility, allowing dealerships to customize workflows without costly modifications.With a focus on transparency and dealer empowerment, we provide comprehensive support including installation, training, and ongoing technical assistance. Our commitment to innovation is demonstrated through continuous feedback loops with clients, ensuring our solutions evolve alongside industry needs. Headquartered in the United States, we serve automotive dealerships nationwide with a dedicated team of professionals who understand both the technical and operational aspects of the automotive retail business.
Services
DMS Platform
CRM Solutions
Service Lane Tools
Marketing Analytics
Installation Services
Professional Services
Technical Support
Cloud Hosting
Details
- Year established: 1996
Highlights and features
- Built by automotive industry veterans with 25+ decades of collective experience
- Modular systems that adapt to your business processes without costly modifications
- Comprehensive support including remote and on-site installation services
- Unified platform integrating DMS, CRM, service lane, and marketing analytics
- Dedicated client success team with dealership operational expertise
What people say
Flexible system
Smooth process
Dedicated support
Customizable workflows
Modern platform
Services
DMS Platform
Lightyear DMS is a modern dealership management platform built specifically for automotive retailers. Our system offers real-time integration across departments including sales, F&I, parts, service, and accounting. The cloud-based solution provides flexibility with modular components that dealers can customize to match their unique workflows. With built-in customer experience tools and open API integration capabilities, Lightyear empowers dealerships to create seamless operations while maintaining complete control over their data and processes.
CRM Solutions
Oplogic CRM delivers automotive-specific customer relationship management tools with AI-driven insights. The platform optimizes sales processes through lead generation, telephony integration, and fraud prevention features. Designed for dealership environments, it includes digital desking tools and equity prevention capabilities that help sales teams close more deals efficiently. The system supports real-time workflows that connect sales teams with F&I processes while maintaining compliance with industry regulations.
Service Lane Tools
iService provides modern communication tools for fixed operations departments. The platform connects service advisors, technicians, and customers through real-time updates and digital workflows. Key features include photo/video inspections, text messaging capabilities, and digital authorization processes that streamline repair orders. By creating transparency throughout the service experience, iService helps dealerships improve customer trust while increasing service department revenue through more efficient operations.
Marketing Analytics
Vistadash offers comprehensive marketing analytics for automotive dealerships. The platform aggregates data from multiple sources including ad platforms, CRMs, and website providers into a single dashboard. Dealers gain actionable insights about marketing performance, website traffic, and digital ROI. With real-time data visualization tools, Vistadash enables dealerships to make informed decisions about marketing spend and digital strategies while tracking the effectiveness of their online campaigns.
Installation Services
DealerBuilt provides comprehensive installation services for dealership management systems. Our experienced teams with decades of automotive retail experience offer both on-site and remote implementation options. The process includes data migration, custom report programming, and department-specific training using the client's actual system environment. With flexible deployment options and tailored training programs, we ensure smooth transitions while minimizing operational disruption during system implementation.
Questions
What makes DealerBuilt different from other dealership management systems?
DealerBuilt's platform is built by automotive dealers for dealers, offering modular components that adapt to your existing workflows rather than forcing process changes. Our open integration platform allows seamless connection with other dealer technologies.
Do you offer cloud-based solutions?
Yes, our Lightyear DMS platform is available through secure cloud hosting with options for rapid deployment and reduced IT costs through our enterprise-grade infrastructure.
How does DealerBuilt handle system implementation?
We offer both on-site and remote installation options with experienced teams that provide tailored training using your actual dealership data to ensure relevant, practical implementation.
Can I integrate DealerBuilt with my existing tools?
Our open API architecture allows integration with major automotive technology providers, OEMs, and third-party systems to create your preferred dealer tech stack.
What support options are available?
We provide US-based support with department-specific experts, online resources through our Customer Hub, and dedicated account management for ongoing assistance and system optimization.
