Business Details
27 Years
experience
Your Trusted Partner for Brand Strategy & Innovation Solutions
Founded in 1999 by renowned strategist Dr. Erich Joachimsthaler, Vivaldi Group has established itself as a global leader in brand strategy, innovation, and business transformation. Our firm combines deep expertise in strategic consulting with creative excellence and cutting-edge technology to help organizations navigate complex market challenges and unlock sustainable growth. With a presence in major business hubs across North America, Europe, Asia, and Latin America, we collaborate with forward-thinking leaders to reimagine brands, businesses, and ecosystems. Our holistic approach integrates brand strategy, digital transformation, and AI-powered solutions to deliver measurable impact. Over two decades, we have refined frameworks like the Interaction Field Model, setting new industry standards for platform strategy and ecosystem innovation.Our team of seasoned professionals brings a rare blend of analytical rigor, creative insight, and technological fluency to every engagement, ensuring solutions that are both visionary and actionable. We pride ourselves on fostering cultures of innovation and continuous learning, empowering organizations to thrive in an era of rapid disruption. From Fortune 500 companies to emerging brands, our clients trust us as partners in reinvention, leveraging our global perspective and local market expertise. By connecting strategy, creativity, and data, we help businesses create lasting value and achieve exponential growth in dynamic markets.
Services
Brand Strategy
Business Transformation
AI Strategy
Marketing Acceleration
Organizational Enablement
Cultural Transformation
Digital Transformation
Innovation Consulting
Customer Experience Design
Ecosystem Strategy
Details
- Year established: 1999
Highlights and features
- We offer a holistic approach connecting brand, business, and technology strategy.
- Our global team delivers cross-market insights from offices in 10+ countries.
- We pioneered frameworks like the Interaction Field Model for ecosystem innovation.
- Our client-centric methodology ensures strategies align with business goals and market dynamics.
- We combine strategic rigor with creative execution for actionable, measurable results.
What people say
Innovative frameworks
Global market insights
Actionable strategies
Expert execution
Measurable results
Services
Brand Strategy
We develop comprehensive brand strategies that align with business objectives and market dynamics. Our approach combines deep consumer insights, competitive analysis, and innovative frameworks to create distinctive brand identities. By integrating strategic rigor with creative execution, we help organizations build brand equity that drives long-term growth and market leadership.
Business Transformation
Our business transformation services focus on reimagining how companies create value through strategic restructuring and operational optimization. We combine data analytics with change management expertise to implement systemic improvements. By aligning people, processes, and technology, we enable organizations to achieve measurable performance gains and sustainable competitive advantage in evolving markets.
AI Strategy
We design AI strategies that align emerging technologies with business goals to drive innovation and operational efficiency. Our approach emphasizes practical implementation of machine learning, predictive analytics, and intelligent platforms. By bridging strategic vision with technical execution, we help organizations leverage AI for customer personalization, business model innovation, and competitive differentiation in digital ecosystems.
Marketing Acceleration
Our marketing acceleration services combine brand strategy with digital innovation to drive measurable business results. We develop integrated campaigns that unify traditional and digital channels while leveraging data analytics for optimization. By aligning marketing initiatives with business objectives, we help organizations achieve rapid growth through enhanced customer engagement and market expansion.
Organizational Enablement
We build organizational capabilities through strategic workforce planning and leadership development programs. Our approach focuses on aligning talent strategies with business goals while fostering innovation-ready cultures. By implementing structured capability-building initiatives and change management frameworks, we help organizations develop the human capital needed to execute transformation strategies and sustain long-term growth.
People
Erich Joachimsthaler
CEO & Founder
A renowned strategist and author, Dr. Joachimsthaler combines consulting expertise with academic rigor. He has pioneered frameworks like the Interaction Field Model and authored seminal works on brand leadership. With 25+ years of experience, he guides global clients through business transformation and ecosystem innovation.
Tracy Huser
Partner
With extensive consulting experience, Tracy specializes in brand and marketing strategy. She helps clients develop actionable plans that address evolving customer needs, focusing on product innovation and brand positioning for both B2B and B2C companies across diverse industries.
Markus Zinnbauer
Senior Partner
A strategic and data-driven expert, Markus focuses on modern marketing and business growth. He develops clear strategic perspectives to help organizations navigate transformation challenges, leveraging analytical rigor and practical industry experience across global markets.
Lee Powney
Senior Partner
Lee specializes in growth strategy and cultural trends. He develops methodologies for discontinuous innovation and human-centered concept validation, helping global businesses identify and capitalize on new market opportunities through strategic experimentation.
Richard Rolka
Chief Financial Officer
Richard leads global operations and finance, integrating financial discipline with growth strategy. He operationalizes bold ideas into execution frameworks, playing a key role in scaling Vivaldi Group's offerings worldwide while maintaining fiscal responsibility.
Questions
What services does Vivaldi Group Group offer?
We provide brand strategy, business transformation, AI strategy, marketing acceleration, and organizational enablement services tailored to client-specific needs.
How does Vivaldi Group approach digital transformation?
We integrate emerging technologies with business strategy, focusing on practical implementation of AI, data analytics, and digital platforms to drive measurable business value.
What industries does Vivaldi Group serve?
We work across automotive, technology, financial services, consumer goods, healthcare, and other sectors with global market expertise.
How does Vivaldi Group ensure strategy implementation success?
We combine strategic planning with execution frameworks, change management, and capability-building programs to ensure sustainable transformation outcomes.
What makes Vivaldi Group different from other consultancies?
Our unique blend of strategic rigor, creative execution, and technological fluency enables holistic solutions that bridge vision with measurable business impact.
Does Vivaldi Group offer initial consultations?
Yes, we provide discovery conversations to understand client needs and discuss potential strategic partnerships without obligation.
Reviews (5)
Drum Apostol
Oct 01, 2021
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Stephen Firth
Feb 02, 2020
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Super smart people who care deeply about what they do. At the same time welcoming and friendly. Plus the location and views are amazing.
Jordan Cohen
Jan 29, 2020
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Erich and the Vivaldi team are world class! Highly recommended to anyone seeking the best of the best in brand strategy blending both creative and data-driven decision making to optimize experiences for todays modern consumer.
Tristen Arnold
Dec 16, 2019
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Vivaldi has a unique method of blending strategy with creativity. Amazing team of very talented minds!
Numaan Akram
Dec 08, 2019
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I was introduced to Vivaldi via Tom Ajello, the Chief Creative Officer. We worked together on a UX project that has received rave reviews and a Webbie. Looking forward to working with them again!
