Business Details
21 Years
experience
Emergency
services
Strategic Public Relations for Nonprofits & Social Advocacy
The TASC Group is a strategic communications and public relations firm dedicated to amplifying the missions of cause-driven nonprofits, for-profits, government agencies, and philanthropic organizations. With over two decades of experience, the firm specializes in media relations, crisis communications, thought leadership, and social media strategy. Our team of seasoned professionals leverages storytelling expertise to secure national media placements, develop impactful campaigns, and build long-term trust for clients.Recognized for excellence by industry awards and rankings, we combine entrepreneurial spirit with ethical practices to deliver measurable results. Our approach prioritizes collaboration, community engagement, and innovative solutions tailored to each client's unique needs. Headquartered in New York City, we serve clients nationwide with a commitment to social justice and advocacy.
Services
Public Relations
Media Training
Media Relations
Cause-Related Marketing
Thought Leadership
Social Media
Community Outreach
PR For Nonprofits
Crisis Communications
Strategic Communications
Details
- Year established: 2005
Highlights and features
- We specialize in nonprofit PR with 20+ years of advocacy communications expertise
- Our team includes former political campaign strategists and media relations experts
- We deliver crisis communications support with proven media mitigation strategies
- Our social media strategies combine storytelling with measurable engagement metrics
- We maintain a 95% client retention rate through personalized campaign development
What people say
Amazing results
Dedicated team
Strategic approach
Driving social change
Media success
Services
Public Relations
The TASC Group develops comprehensive public relations strategies that combine advocacy expertise with media outreach. Our team secures national media placements, crafts compelling narratives, and builds long-term brand trust. We specialize in crisis communications, media training, and strategic messaging for nonprofit organizations and mission-driven businesses. Our approach emphasizes measurable impact through tailored campaign development.
Media Relations
Our media relations specialists cultivate relationships with top-tier outlets to secure strategic placements for clients. We develop targeted press campaigns that generate national coverage in print, digital, and broadcast media. The team provides ongoing media monitoring, press release distribution, and interview preparation to maximize client visibility while maintaining message consistency across all platforms.
Crisis Communications
We help organizations navigate high-stakes situations with proactive crisis communications strategies. Our services include developing response protocols, crafting key messages, and providing real-time media guidance. The team specializes in reputation management during litigation crises, such as the Johnson & Johnson asbestos litigation case, combining legal compliance with public trust preservation.
Social Media Strategy
Our social media experts create data-driven strategies that amplify client missions across platforms. We develop content calendars, manage online reputation, and execute targeted campaigns that drive engagement. The approach integrates with traditional PR efforts to create cohesive brand narratives that resonate with both digital audiences and traditional media outlets.
Community Outreach
We implement community engagement programs that build local support for organizational initiatives. Our outreach strategies combine traditional media with grassroots efforts to create authentic connections with target audiences. This includes developing community partnerships, organizing public events, and creating localized content that reinforces organizational missions through both digital and in-person channels.
People
Larry Kopp
Chairman and Founder
With 35 years in communications, Larry founded The TASC Group to support progressive causes. He has managed political campaigns across 12 states and worked on presidential campaigns while maintaining media expertise through appearances on major news networks.
Amy Ward Kaup
Chief Financial Officer
Amy brings 20+ years of financial services experience, having held leadership roles at Goldman Sachs and Bank of America. She specializes in strategic marketing and product development while overseeing TASC's financial operations since 2006.
Vanessa Hsia
Senior Director
Vanessa develops PR strategies for c-suite executives with expertise in political communications. She previously led Sesame Workshop's social impact initiatives and trained over 800 political professionals during the 2020 election cycle.
Chavonne Jones
Senior Counselor
Chavonne provides strategic counsel with experience in crisis communications and media relations. She has secured coverage in top outlets like The Wall Street Journal while maintaining dual roles at FleishmanHillard and The TASC Group.
Jocelin Leon
Account Supervisor
Jocelin specializes in education and nonprofit PR with a background in hospitality communications. She has secured over 750 media hits for clients including the Catherine Violet Hubbard Animal Sanctuary through targeted media campaigns.
Questions
What public relations services does The TASC Group offer?
We provide comprehensive PR services including media relations, crisis communications, thought leadership development, social media strategy, and community outreach tailored to nonprofit and mission-driven organizations.
How does The TASC Group handle crisis communications?
Our crisis management approach combines rapid response protocols with strategic messaging to protect organizational reputation while maintaining ethical transparency and stakeholder trust.
What makes The TASC Group unique in nonprofit PR?
We combine advocacy expertise with political campaign experience to create campaigns that drive both media attention and policy impact for social justice causes.
Can The TASC Group help with media training?
Yes, we provide customized media training programs that prepare organizational leaders for interviews, press conferences, and crisis scenarios across traditional and digital platforms.
What geographic areas do you serve?
While headquartered in New York City, we serve clients nationwide with a particular focus on urban centers and advocacy networks.
