Fineman PR

Business Details

37 Years

experience

Your Trusted Public Relations Partner in San Francisco

Fineman PR has been a trusted leader in public relations and integrated communications for over 30 years. Our full-service agency specializes in strategic PR, digital marketing, crisis communications, and reputation management, delivering tailored solutions that drive brand value and customer loyalty. With a team of principled strategists and execution experts, we prioritize substance over spin, focusing on meaningful results that align with client objectives. As a proud WORLDCOM partner, we leverage global resources to address international market challenges while maintaining deep roots in San Francisco's dynamic business landscape. Our expertise spans consumer PR, media relations, community engagement, and media training, serving diverse industries including food and beverage, healthcare, technology, and education.

We combine creativity with accountability, ensuring every campaign enhances credibility and achieves measurable outcomes. Our commitment to transparency, ethical communication, and client-centric service has solidified our reputation as problem solvers who embrace challenges head-on. Headquartered in San Francisco, we champion diversity and forward-thinking approaches, staying attuned to evolving industry trends and technological advancements. Whether safeguarding brand reputations or launching innovative campaigns, Fineman PR remains dedicated to excellence, delivering consistent results through strategic partnerships and a relentless focus on client success.

Services

Crisis Communications Consumer PR Reputation Management Community Relations Media Relations Digital & Social Media Media Training

Details

Year established: 1989

Highlights and features

We offer 30+ years of proven expertise in public relations and strategic communications.
Our team provides full-service solutions from crisis management to digital marketing.
We maintain a global network through our WORLDCOM partnership for international reach.
Our crisis communications strategies prioritize proactive planning and reputation protection.
We combine creative storytelling with measurable results-driven approaches.

Associations and certifications

WORLDCOM PR Network

Website

Update Listing

Services

Crisis Communications

Our crisis communications experts develop proactive strategies to protect brands during emergencies. We create tailored response plans, manage media inquiries, and implement recovery tactics to preserve reputation and business continuity. With rapid response capabilities and decades of experience handling high-stakes situations, we help organizations navigate crises while maintaining stakeholder trust through transparent, strategic communication.

Consumer PR

Fineman PR crafts targeted public relations campaigns that connect brands with their audiences. We develop strategic messaging, identify key media outlets, and execute promotional initiatives for product launches, market expansions, and brand positioning. Our approach combines traditional media relations with modern digital strategies to maximize consumer engagement and drive market penetration across diverse industries.

Reputation Management

We implement comprehensive reputation management programs that monitor, analyze, and enhance brand perception across all communication channels. Our services include sentiment analysis, stakeholder engagement strategies, and proactive content development to maintain positive brand equity. Through coordinated media relations and digital presence optimization, we help organizations build credibility and maintain trust in an era of instant information sharing.

Media Relations

Our media relations team builds strategic connections with journalists and influencers across broadcast, print, and digital platforms. We develop compelling story angles, coordinate press coverage, and facilitate interviews to position clients as industry thought leaders. Unlike traditional press release distribution, we focus on creating meaningful narratives that resonate with target audiences and generate authentic media interest.

Digital & Social Media

Fineman PR develops integrated digital communication strategies that leverage emerging platforms and technologies. We create engaging content, manage online reputation, and implement data-driven social media campaigns that align with broader PR objectives. Our approach emphasizes meaningful audience interaction over superficial metrics, focusing on building lasting brand relationships through authentic digital engagement and strategic content distribution.

People

Michael Fineman

President

Michael Fineman founded Fineman PR in 1989 and has led the agency's growth into a nationally recognized communications firm. With expertise in crisis management and strategic PR, he has guided clients through complex reputation challenges while maintaining a commitment to ethical, results-driven communication strategies.

Lorna Bush

Senior Vice President

Lorna Bush brings extensive public relations experience to her role as Senior Vice President. She specializes in media relations and strategic communications planning, helping clients develop compelling narratives that resonate with target audiences. Her expertise spans multiple industries including healthcare, technology, and consumer goods.

Heidi White

Senior Vice President

Heidi White leads strategic account management at Fineman PR, focusing on brand development and reputation management. With deep expertise in community relations and digital communications, she helps clients build lasting relationships with key stakeholders while navigating complex market challenges through innovative PR solutions.

Questions

What public relations services do you offer?

We provide comprehensive PR services including crisis communications, media relations, reputation management, consumer PR, community relations, and digital/social media strategy tailored to client needs.

How does your crisis communications planning work?

Our crisis communications approach combines proactive planning with rapid response capabilities. We develop customized response protocols, conduct media training, and implement real-time reputation protection strategies to minimize brand impact during emergencies.

Which industries do you specialize in?

We serve diverse sectors including food and beverage, healthcare, transportation, consumer packaged goods, education, and technology, leveraging industry-specific expertise to deliver targeted communication solutions.

Can you handle national and international PR campaigns?

As a WORLDCOM partner, we access global resources for international campaigns while maintaining local market expertise. Our agency manages national and cross-border PR initiatives with coordinated execution.

How do you measure PR campaign success?

We use a combination of media coverage analysis, sentiment tracking, stakeholder engagement metrics, and business impact assessments to evaluate campaign effectiveness and demonstrate ROI for our clients.