Business Details
7 Years
experience
Your Trusted Marketing Partner in Fort Wayne, IN
At Ad Lab Advertising, we specialize in creating demand through comprehensive marketing strategies that combine creativity, media expertise, and digital innovation. Our team develops memorable campaigns built on consistency, utilizing attention-grabbing creative content, targeted media schedules, and multi-platform marketing to build brand awareness and credibility. With over two decades of experience, we leverage our regional leadership in media buying to deliver optimal ROI through strategic partnerships and buying power. Our in-house creative department produces award-winning TV, radio, print, and digital ads, supplemented by photography, logo design, and web development services.Our digital campaigns utilize cutting-edge tools like AI-driven targeting, geo-fencing, and SEO to ensure precise audience engagement. The 2023 acquisition of Socially Seasoned expanded our capabilities into social media management, offering tailored campaigns across platforms. Our approach combines decades of industry experience with innovative methodologies to deliver measurable results for clients across diverse industries.
Services
Media Buying
Creative Services
Digital Marketing
Social Media Management
Branding Packages
Details
- Year established: 2019
Highlights and features
- We offer 20+ years of advertising expertise with proven multi-media campaign success
- Our in-house production team creates award-winning TV, radio, and digital content
- We implement multi-platform marketing strategies that build top-of-mind awareness
- Our digital campaigns consistently outperform national averages through AI targeting
- We provide integrated social media management with specialized platform expertise
Services
Media Buying
As the region's largest volume placement agency, we leverage our industry relationships and buying power to secure optimal media placements across all markets. Our strategic approach combines resource optimization with targeted scheduling to maximize client ROI through traditional and digital media channels while maintaining consistent brand messaging.
Creative Services
Our award-winning creative team produces hundreds of TV, radio, print, and digital ads annually with most production handled in-house. Services include photography, logo design, specialty items, apparel, direct mail, and web development. We create visually compelling content that drives engagement and supports comprehensive marketing objectives.
Digital Marketing
We deliver high-performance digital campaigns using AI-driven targeting, geo-fencing, and SEO strategies. Our comprehensive approach includes search engine marketing, social media advertising, OTT/YouTube campaigns, and mobile-specific solutions that consistently exceed national performance averages through precise audience targeting and data-driven optimization.
Social Media Management
Our acquired Socially Seasoned division provides full-service social media management including monthly planning calendars, content creation, audience engagement, and performance reporting. We create 3-4 weekly posts, produce monthly video content, and implement targeted advertising campaigns across multiple platforms to maintain brand consistency and drive follower engagement.
Branding Packages
We create comprehensive brand guidelines that establish consistent visual and messaging standards across all platforms. Our services include logo design, typography selection, color palette development, and voice/tone guidelines to ensure cohesive brand representation in all marketing materials and point-of-sale documentation.
People
Jeff Heiniger
President
With over 20 years in advertising, Jeff Heiniger leads Ad Lab Advertising's strategic direction. His expertise in multi-media campaigns drives client success while balancing personal interests in golf, Florida vacations, and family time.
Rick Porfilio
Art Director
As our longest-tenured employee, Rick Porfilio combines decades of creative experience with European travel insights. His award-winning designs have shaped countless successful campaigns while mentoring the next generation of creative professionals.
Turner Watson
Creative Director
Turner Watson brings diverse experience from radio DJing to screenwriting. His creative direction spans TV, radio, and digital campaigns, supported by theater expertise and social media innovation that energizes client projects.
Austin Fridley
Media Director
Former military strategist Austin Fridley combines media expertise with outdoor enthusiasm. His MBA in Marketing and diverse skill set inform strategic media planning while connecting with clients about Smoky Mountain adventures.
Olivia Schoeph
Social Media Director
Olivia Schoeph leads Ad Lab Advertising Social's digital engagement strategies. Her multifaceted approach combines social media management with musical talents and community involvement to create authentic brand connections through compelling online content.
Questions
What does 'create DEMAND' mean in your marketing approach?
'Create DEMAND' refers to our comprehensive marketing process that builds brand awareness through attention-grabbing creative content, targeted media scheduling, and multi-platform campaigns designed to generate consumer interest and drive business results.
How does your media buying process work?
Our media buying leverages regional leadership status and industry relationships to secure optimal placements. We analyze market dynamics and client needs to develop strategic media schedules that maximize ROI across traditional and digital channels.
What digital marketing services do you offer?
We provide AI-driven targeting, geo-fencing, SEO, search engine marketing, social media advertising, OTT/YouTube campaigns, and mobile-specific solutions that consistently outperform national averages through precise audience targeting.
How does your social media management process work?
Our process includes monthly planning calendars, 3-4 weekly posts, audience engagement, monthly video content, performance reporting, and targeted advertising across platforms to maintain brand consistency and drive engagement.
What's included in your branding packages?
Our branding packages establish consistent visual and messaging standards through logo design, typography selection, color palette development, and voice/tone guidelines across all marketing materials and point-of-sale documentation.
