Through our own research, and our work with brands such as Arhaus, Pyrex, Sherwin-Williams, Vera Bradley, and many others that market to the New American Middle, we've discovered some essential truths about this large and valuable audience. Women know how to stick together. We congregate, help each other out, talk.
Women know the brands that get who we are and those that don't; the products that work and the ones that fall short. The Creators of the Iconic Canadian Parkas Use Pro-Level Quality, a Sense of Place, and Retail Innovation to Stay Ahead of the Pack. Over the last 10 years, a new consumer group has emerged.
Women know the brands that get who we are and those that don't; the products that work and the ones that fall short. The Creators of the Iconic Canadian Parkas Use Pro-Level Quality, a Sense of Place, and Retail Innovation to Stay Ahead of the Pack. Over the last 10 years, a new consumer group has emerged.
Services
What we do
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We are an agency that lives at the intersection of form and function. We develop values-driven brands through emotionally resonant creative. We also understand how to strategically and effectively deliver that creative to audiences across a multitude of platforms and channels. BMDG's strategic approach prioritizes the audiences that present the biggest opportunity for growth.
About us
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Fort Wayne, Indiana, is a town brimming with Midwestern hospitality and creative drive. Situated within easy reach of bustling big cities and beautiful bodies of water, our hometown is an unexpected blend of metropolitan progress and rural stillness. It's a city big enough to keep things interesting, yet small enough to pay attention to what matters most: getting involved, giving back, and making memories with family and friends.
Clients
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In addition to creating season after season of stunning catalogs, we also provided brand development and strategic planning to help make "Arhaus, Your Home." Over the years, we've helped Sherwin-Williams Diversified Brands with audience targeting, brand development, brand expression, and collateral and merchandising solutions.
Guiding principles
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What we once referred to as Middle America has morphed into a more complex, more diverse, and more fractured group of consumers. They represent a massive, and thus influential, audience for virtually every brand. At BMDG, we refer to this group of consumers as the New American Middle, and we know how they think, what they feel, and what they aspire to.
Home goods
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Marketing home goods to the New American Middle is all about marrying the values of a brand and its consumers. Through our work with brands such as Arhaus, Pyrex, Hunter Douglas, and Sherwin-Williams, we've found that the best way to build that relationship is through storytelling. We tell the kind of stories that go beyond the billboard, the brick-and-mortar store, or the photo shoot.
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