Guest Concepts
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Guest Concepts
Co-Founders David Krier and Tawny Arnaud have over 75 years of combined experience in Retail Auto Sales. After years of frustration looking for a Desking Solution and finding solution after solution that were designed by people that have never sold a car Tawny and David decided to design their own program that would be Customer friendly, simplify negotiations for the Salesperson and be fast for the Sales Managers.

David was a key manager with the Galpin Automotive Group for 26 years leading their Leasing and Finance operations. David later designed the LSI Customer Retention program for Half-A-Car which was the process used in over 1,000 Dealerships nationwide and the main component of Ford's Customer Retention efforts.
Services
Why Guest Concepts
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For the past 12 years we have worked with hundreds of Dealers on the process of Customer retention, follow-up and BDC implementation. Guest Concepts' founder, David Krier, designed the LSI Customer Retention Software (now owned by Reynolds & Reynolds) used in nearly 1,000 Dealerships and Business Development Centers across the U.S. and Canada including many Dealerships that are considered leaders in the automotive industry.
Selling Process
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If the Salesperson stumbles during the process of initially presenting numbers to the Customer the likelihood of a positive outcome decreases dramatically. The Guest Concepts presentation provides a "Confidence Tool" for the Salespeople since it provides a simple, non-threatening way for them to start the Deal.
Success Stories
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The 1stPencil Desking solution is an effective tool for increasing Customer's satisfaction and closing ratios. This process also increases confidence levels of our Salespeople as they present offers to our Customers. We all know the confidence expressed by our Salespeople is critical in closing the sale.
Training and Support
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Training on the Guest Concepts Selling Process and Software is done by a network of professional associates that understand your business. Ongoing Training is one of the keys to successfully implementing the Guest Concepts process. When Salespeople say the right things to their Customers they avoid the pitfalls that can undermine the Sales Process and impact Close Ratios and Gross Profits.
Installation
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Fortunately, this is not a complex process, but it is important that everybody is on board and that everybody understands their role. One of the keys to a successful implementation is to make sure your Salespeople are saying the right things and not unintentionally undermining the negotiation process.
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