Business Details
50+ Years
experience
Your Trusted Partner for Insurance Solutions in Atlanta
Founded in 1905 by Alonzo F. Herndon, a formerly enslaved man, Atlanta Life Insurance Company has dedicated over a century to advancing financial security and community empowerment. Our legacy is rooted in addressing the lack of burial savings for families, evolving into a cornerstone for generational wealth building through insurance solutions. Acquired in 2023 by Atlanta Life Holdings, a group of African-American financial services leaders, we continue Herndons mission of stakeholder capitalism and diversity, equity, and inclusion. As a reinsurer of group benefits programs, we serve corporate, government, and affinity group clients, offering risk-transfer solutions aligned with supplier diversity goals. Our Herndon Foundation has contributed over $5 million to support education, nonprofits, and civil rights initiatives, reflecting our commitment to community stewardship.Partnering with EquiTrust Life Insurance Company, we expand access to wealth-building tools, ensuring financial protection for families and employers nationwide. Our leadership team combines decades of industry expertise with a focus on innovation, strategic growth, and ethical practices. We prioritize transparency, client-centric solutions, and a deep understanding of the challenges faced by individuals and businesses in uncertain markets. With a heritage of resilience and a forward-looking vision, Atlanta Life remains the sole Black-founded and owned insurance company in the U.S., dedicated to safeguarding futures and fostering economic empowerment.
Services
Group Insurance
Reinsurance
Life Insurance
Disability Insurance
Health Insurance
Dental Insurance
Details
- Year established: 1905
Highlights and features
- We have over 100 years of heritage as the sole Black-founded and owned insurance company in the U.S.
- Our Herndon Foundation has contributed $5M+ to community education and civil rights initiatives.
- We offer risk-transfer solutions aligned with supplier diversity goals for corporate clients.
- Our leadership team combines decades of expertise in insurance, finance, and strategic growth.
- We partner with EquiTrust Life Insurance Company to expand access to wealth-building tools.
Associations and certifications
- Minority Business Enterprise (MBE)
Services
Group Insurance
Group Insurance provides cost-effective coverage for employees and their dependents, including life, disability, health, and dental insurance. Employers negotiate plans with lower premiums, often subsidized by organizational contributions. This service ensures accessible financial protection against medical expenses and income loss, enhancing employee retention and well-being.
Reinsurance
Reinsurance allows insurers to share policy risks with Atlanta Life, stabilizing financial exposure from large claims. We assume portions of life, health, or disability policies, enabling primary insurers to maintain solvency and expand coverage offerings. This partnership fosters sustainable growth for insurers and broader access to insurance for policyholders.
Life Insurance
Life Insurance policies protect families financially upon a policyholders death, supporting estate planning and generational wealth. Atlanta Lifes programs, including term and permanent coverage, offer customizable death benefits and cash value accumulation. These solutions ensure long-term financial security for beneficiaries while aligning with individual or employer-sponsored plans.
Disability Insurance
Disability Insurance replaces a portion of income if an employee becomes unable to work due to illness or injury. Our group plans provide short- and long-term coverage, ensuring financial stability during recovery. Employers benefit from enhanced benefits packages that safeguard workforce productivity and employee loyalty.
Health Insurance
Health Insurance covers medical expenses, including hospitalization, prescriptions, and preventive care. Group plans reduce individual costs through pooled risk, with employers often subsidizing premiums. Atlanta Lifes reinsurance partnerships ensure comprehensive, affordable healthcare access for employees, improving overall workforce health and satisfaction.
People
Eric L. Holoman
President & Chief Executive Officer
Eric leads Atlanta Life and EquiTrust Life Insurance Company, leveraging decades of experience in acquisitions and financial strategy. He previously headed Magic Johnson Enterprises and served on boards like Banc of California. A USC graduate, he champions community initiatives through roles like Treasurer of the Los Angeles Dodgers Foundation.
Ryan L. Smith
Executive Vice President
Ryan oversees innovation and corporate development at Atlanta Life, with prior roles in venture capital and private equity. A Stanford MBA and Howard University alumnus, he led EquiTrusts acquisition in 2015 and focuses on strategic growth initiatives to enhance long-term viability.
Paul A. Miller
Corporate Secretary and Treasurer
Paul manages legal affairs and compliance for Atlanta Life, bringing expertise from government roles and private practice. A Chicago-Kent Law graduate, he previously served as Special Deputy Receiver for the Illinois Department of Insurance, ensuring regulatory adherence and operational integrity.
Kam Harris
Vice President, Actuarial
Kam directs actuarial operations with 15+ years in insurance, specializing in product development and risk management. A Fellow of the Society of Actuaries, he holds a degree in Mathematical Finance from the University of Alberta, ensuring data-driven decision-making for financial stability.
Courtney Johnson
Vice President, Business Development
Courtney leads business development with 20+ years in group insurance, previously holding leadership roles at Prudential and MetLife. Her expertise in client relations and national account management drives strategic partnerships, enhancing market reach and client satisfaction through tailored insurance solutions.
Questions
What types of insurance does Atlanta Life offer?
Atlanta Life provides group reinsurance, life insurance, disability insurance, health insurance, and dental insurance for employers and employees.
How does Atlanta Life support community initiatives?
Through the Herndon Foundation, we’ve donated over $5 million to education, nonprofits, and civil rights efforts, continuing our founder’s legacy of community stewardship.
Is Atlanta Life a certified Minority Business Enterprise?
Yes, we are a certified MBE, enabling clients to meet Tier-1 or Tier-2 supplier diversity spend goals through our reinsurance services.
What is reinsurance, and how does it benefit clients?
Reinsurance allows insurers to transfer risk, stabilizing their financial position. Atlanta Life partners with insurers to share risk, ensuring long-term viability for client programs.
How can employers partner with Atlanta Life?
Employers can collaborate with us to reinsure group benefits programs, achieving DEI goals while providing cost-effective coverage for employees.
Videos
Reviews (6)
Catherine Holmes
Dec 12, 2021
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We have been trying to work on mother in laws life policy for 3 months now. They send correspondences to her address VS ours even though weve provided our address. They keep crossing policy information with another family member or when we try and explain that to them on another call they state that they dont see another policy. Just got a rejection letter sent to wrong address of course advising us the policy isnt my mother in laws. Its crazy and frustrating. Its hard enough given the situation and their lack of professionalism makes it worse
Shalom Little
May 23, 2021
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Fraudulent you say that you represent Atlanta life but you selling Omaha life insurance if I could give you zero Stars I would
Michael Johnson
Apr 03, 2021
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Positive:Professionalism,Quality,Responsiveness,Value
I was able to purchase Home, Auto & Life with this company. I was able to save money and I feel a sense of pride knowing my money is going to a company that really helps the community.
I was able to purchase Home, Auto & Life with this company. I was able to save money and I feel a sense of pride knowing my money is going to a company that really helps the community.
Kevin Jackson
Dec 19, 2020
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I've call back in Aug and still haven't talk to anybody about cashing out my account. Called kelly (the rep) still no call back she call me one time I missed her call and been missing since this is a very bad look on the company I will never get insurance from this company again and will let everyone I know and beyond to stay away from this company
Joel Adrian Harris
Jun 15, 2020
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Customer service is horrible. You cannot and will not get in touch with anyone here. I've had to pay thousands of dollars in deposits because no one could get in touch with anyone at Atlanta Life to verify our policy. Quite a shame. Alonzo Herndon is probably rolling in his grave right now! They are disgracing his legacy.
Proper Lawn
Sep 23, 2019
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Great service. I called and they answered the phone expeditiously. The representative was extremely helpful and communicated openly with me. I was greatly satisfied with their services.
