Business Details
28 Years
experience
Your Trusted Partner for Advertising Solutions
Pinnacle Advertising is a full-service advertising agency dedicated to delivering impactful solutions through a blend of creativity and data-driven insights. Founded in 1998, we specialize in connecting brands with consumers across diverse platforms, from Super Bowl campaigns to targeted geo-fence ads. Our omni-channel approach integrates paid, owned, and earned media to create cohesive brand experiences. With in-house expertise in media planning, production, and performance analytics, we prioritize measurable results and long-term client partnerships.Our team of seasoned professionals brings decades of experience in automotive, retail, and multicultural marketing, ensuring tailored strategies that drive business growth. Recognized for innovation and excellence, we combine entrepreneurial spirit with industry-leading tools to elevate brands nationally.
Services
Creative Services
Media Planning
Digital Marketing
Content Creation
Performance Analytics
Details
- Year established: 1998
Highlights and features
- We offer 25+ years of experience in full-service advertising and automotive marketing.
- Our in-house production studio creates high-quality, award-winning creative content.
- Data-driven strategies ensure measurable ROI for clients like WeatherTech and Honda.
- Proven success in national campaigns, including ten consecutive Super Bowl commercials.
- Multicultural marketing expertise reaches diverse audiences through tailored strategies.
Services
Creative Services
Our creative team develops engaging campaigns tailored to your brand's unique identity. From concept to execution, we craft memorable ads that resonate with target audiences. Leveraging industry expertise, we ensure visual and messaging consistency across all platforms, driving consumer engagement and brand loyalty.
Media Planning
We design data-driven media strategies to maximize campaign effectiveness. Our team analyzes audience behavior to optimize channel selection and budget allocation. By integrating paid, owned, and earned media, we create cohesive experiences that enhance brand visibility and drive measurable business outcomes.
Digital Marketing
Our digital marketing services include SEO, social media, and programmatic advertising. We utilize advanced analytics to refine strategies in real time, ensuring optimal performance. Tailored to your business goals, our campaigns boost online presence and generate qualified leads across digital platforms.
Content Creation
We produce compelling content that aligns with your brand's voice and objectives. From website copy to video production, our team crafts narratives that engage audiences. By combining creativity with strategic insights, we enhance consumer connections and support long-term brand growth.
Performance Analytics
Our analytics team tracks campaign performance using robust measurement tools. We provide actionable insights to refine strategies and improve ROI. Through continuous monitoring and reporting, we ensure every marketing dollar contributes to achieving your business goals with precision and accountability.
People
Michael Magnusson
Founder, Chief Executive Officer
Founded Pinnacle Advertising in 1998 after careers at the Chicago Tribune and a retail agency. Led WeatherTech's expansion into a household brand with ten Super Bowl commercials. Active in charity and community initiatives.
Jake Rostollan
President, Chief Marketing Officer
28-year automotive advertising expert with leadership experience across Ford, Chevrolet, and Toyota accounts. Focuses on strategic growth and client partnerships while maintaining entrepreneurial culture.
Jac Mansour
Chief Creative Officer
Oversaw WeatherTech's Super Bowl commercials for 12 years. Award-winning creative leader with experience at Doner and Team Detroit. Specializes in automotive and brand-building campaigns.
Kristen Paris
Senior Director of Operations
23-year agency veteran optimizing internal operations for efficiency. Transitioned from creative to operations leadership. Focuses on harmonizing agency processes to support long-term success.
Chris Arkell
Chief Strategy Officer
Automotive industry expert with decades of agency and media experience. Former national brand leader for Lincoln and Jaguar. Combines automotive heritage with digital innovation for strategic client solutions.
Questions
What industries does Pinnacle Advertising specialize in?
We specialize in automotive, retail, and multicultural marketing with deep expertise in national brand campaigns.
Can you handle both local and national campaigns?
Yes, we create strategies for local markets while executing national campaigns for brands like WeatherTech and Honda.
How do you measure campaign success?
We use real-time analytics and performance metrics tied to business objectives for transparent, data-driven results.
Do you offer in-house production services?
Yes, our INFITIUM production studio handles video editing, graphic design, and full-scale creative production.
What sets Pinnacle apart from other agencies?
Our combination of entrepreneurial agility, data-driven insights, and 25+ years of automotive marketing experience delivers unique client value.
