Over 90% of our client base is healthcare. Independently owned healthcare businesses and practices are the only ones we want more of. There's a lot about healthcare that's different from other industries - the patient's mindset, clinical terminology, how treatments work, how treatments differ from each other, regulations, compliance, insurance pressures, and so on.
We spend all day doing healthcare marketing. We get it. Our founder, Carl White, has been in the healthcare marketing world for most of his working life. Before starting MarketVisory Group, he worked for five years at Hollister (NOT the clothing company!). Carl led Hollister's global Continence Care business and their digital marketing efforts.
We spend all day doing healthcare marketing. We get it. Our founder, Carl White, has been in the healthcare marketing world for most of his working life. Before starting MarketVisory Group, he worked for five years at Hollister (NOT the clothing company!). Carl led Hollister's global Continence Care business and their digital marketing efforts.
Services
Compare the Systems
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Our healthcare marketing systems cover the range of needs from small to large. When combined with our add-on services, our healthcare marketing systems cover the strategy and tactics you need to win in your local market. How's the rest of your marketing performing? If you have a healthcare marketing plan you're happy with, maybe we just need to close a few gaps.
Healthcare Reviews Management
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Patients want to choose a trustworthy practice they can stay with forever. When a patient is searching for your services or for you by name, your online reviews are a "first cut" for them to decide if they'll spend more time researching your practice. The only difference between the three OBGYNs is their reviews.
Healthcare Email Marketing
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Healthcare email marketing is a very effective way to reach patients and referral sources. Some disagree because they hate getting emails. If that's you, here's what we say - not everyone is like you. People do open emails and read them. Here's a video from us to help you decide if email campaigns should be a part of your marketing plan.
Healthcare Text Message Marketing
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Potential patients who contact you also contact your competitors. They might leave you a message during office hours, after hours, or use a chat feature on your website (if you have one). Whoever calls them back first has the best chance of scheduling an appointment. We're not saying you need to answer every phone call 24/7.
Healthcare Marketing Plan
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Some clients aren't clear who their target patients are, what messages to target those patients with, how to reach them, and why patients would choose our client instead of competitors. How can that happen? Some clients just opened their practice and everything is new, some are entering a market that's new to everyone, and some added new treatments or services that target different types of patients than what they know.
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