Business Details
Your Trusted Radio and Digital Marketing Partner in Daytona Beach
Southern Stone Communications has been a trusted leader in broadcast media and digital marketing for over three decades. Founded by Paul Stone, our company delivers entertainment, news, and targeted advertising solutions across five markets in the southeastern United States. With a network of 26 radio stations and digital platforms, we serve over 250,000 weekly listeners through diverse programming formats including top-40, rock, country, hip-hop, and news/talk. Our data-driven approach combines on-air radio advertising with digital strategies like OTT, social media, and geofencing to maximize brand visibility and ROI.We specialize in event marketing, SMS campaigns, and sweepstakes to generate qualified leads while maintaining a strong commitment to local communities. Our team of award-winning professionals leverages decades of industry experience to create customized solutions that drive measurable results for businesses of all sizes.
Services
On-Air Radio Advertising
Digital Marketing Solutions
OTT Advertising
Event Marketing
SMS Campaigns
Highlights and features
- We offer 30+ years of experience in broadcast media and digital marketing
- Our data-driven strategies deliver measurable ROI for local businesses
- We provide integrated solutions combining radio, OTT, and social media
- Our local market expertise reaches diverse audiences across five markets
- We generate qualified leads through sweepstakes and event sponsorships
Services
On-Air Radio Advertising
Our radio advertising solutions deliver your message to over 250,000 weekly listeners across multiple formats. We create customized on-air spots that build brand awareness and drive customer action through music, news, and talk programming. Our local radio stations provide targeted reach to diverse audiences in the Daytona Beach market and surrounding regions.
Digital Marketing Solutions
We combine digital strategies including OTT, social media, and display advertising to expand your online presence. Our data-driven campaigns target specific demographics through geofencing and streaming platforms. These solutions work with radio advertising to improve search engine visibility and drive website traffic for measurable business growth.
Event Marketing
Our event marketing services leverage radio station sponsorships and live broadcasts to promote your business. We create immersive brand experiences through local events, contests, and community partnerships. This approach builds customer engagement while collecting valuable data about your target audience through on-site interactions and digital follow-up.
OTT Advertising
Our OTT advertising solutions deliver video ads directly to streaming devices and smart TVs. We target viewers through connected TV platforms like Roku, Amazon Fire, and Apple TV with precision demographic targeting. This modern approach complements radio advertising to create multi-channel brand exposure that drives customer conversion.
SMS Campaigns
We develop SMS campaigns that engage audiences through text message contests and promotions. Our solutions integrate radio on-air mentions with mobile marketing to collect customer data and drive digital engagement. These campaigns create interactive experiences that build brand loyalty while providing measurable lead generation results for businesses.
People
Paul Stone
Founder
Paul Stone founded Southern Stone Communications over three decades ago with a vision for community-focused broadcast media. Under his leadership, the company has grown to become Daytona Beach's #1 broadcasting company, operating 26 stations across four markets while maintaining a strong commitment to local communities.
Questions
What advertising solutions do you offer?
We offer integrated radio and digital marketing solutions including on-air radio ads, OTT streaming ads, social media campaigns, SMS marketing, and event sponsorships.
How can radio advertising benefit my business?
Radio advertising reaches over 250,000 weekly listeners through diverse formats while building local brand recognition. When combined with digital strategies, it improves search engine visibility and drives measurable customer engagement.
Do you serve areas outside Daytona Beach?
We serve multiple markets across the southeastern United States with 26 radio stations reaching audiences in Florida and surrounding states through both broadcast and streaming platforms.
How do you measure campaign effectiveness?
We use data-driven metrics including listener engagement, website traffic increases, and lead generation statistics to track campaign performance and optimize results for continuous improvement.
Can you help with event promotion?
Yes, we create comprehensive event marketing campaigns using radio station sponsorships, on-air promotions, and digital follow-up to maximize attendance and collect valuable customer data.
How do I get started with your services?
Contact us at 386.255.9300 or visit our website to schedule a free consultation where we'll develop customized marketing solutions tailored to your business goals and budget.
Reviews (2)
Jim Allender
Jan 20, 2022
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Tracy with Southern Stone has always done a great job with our radio advertising. She gets us the best programs and prices for our Radio advertisement.
Mark Milburn
Apr 13, 2021
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The poor quality of their ads is grating like fingernails on a chalkboard. Their "just a dime program" for a Daytona car dealership is so bad on 103.3 the folks we are with race to turn the station off whenever it comes on. That ad in particular kills any positive vibes we were feeling from listening to the music. Everyone agrees on two things... 1) worst ad of their lives and 2) because the ads are so bad, they will never consider buying a car there.
