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Commercial Real Estate Experts in Capitola, CA
Shoemaker Commercial is a full-service commercial and investment real estate brokerage serving clients in Santa Cruz County and beyond. Our brokers are recognized leaders in the Santa Cruz Commercial Real Estate market and trusted advisors to clients nationwide. We operate on the principle that information is power, providing clients with reliable data to gain a competitive advantage. Our team diligently understands client needs, identifying opportunities where others see challenges. With an intimate knowledge of local markets and national trends, we help clients achieve their investment goals.

Beyond individual transactions, we dedicate resources to meeting ongoing real estate needs. Our brokers combine expertise in valuation, negotiation, marketing, and transaction management to deliver exceptional service. We are committed to helping clients increase net worth through strategic real estate solutions. Our focus remains on client success, supported by decades of combined experience and a reputation for excellence. We look forward to applying our expertise to your real estate objectives.
Services
Commercial Sales Leasing Services Market Analysis Investment Properties Property Exchanges
Highlights and features
  • We offer over 70 years of combined experience in commercial real estate.
  • Recognized leaders in the Santa Cruz Commercial Real Estate market.
  • Commitment to client objectives with ongoing needs focus.
  • Unparalleled market knowledge for informed decision-making.
  • Experts in valuation, negotiation, marketing, and transaction management.
Services
Commercial Sales
We specialize in commercial property sales, leveraging deep market insights to maximize client returns. Our brokers close complex transactions nationwide, from office buildings to industrial parks. With over $500M in sales, we ensure precise execution for income-producing assets.
Leasing Services
Our leasing solutions connect tenants and landlords across retail, office, and industrial sectors. We negotiate optimal terms while balancing market trends with client goals. Expertise spans local markets and multi-state portfolios.
Market Analysis
We provide free, data-driven market analyses to inform investment decisions. Our reports combine local expertise with national benchmarks, evaluating factors like zoning potential and income yield for strategic positioning.
Investment Properties
We guide clients in acquiring income-producing properties, including apartments, shopping centers, and development land. Our 38-year track record identifies opportunities where others see challenges through expert due diligence.
Property Exchanges
Our 1031 exchange services optimize tax-deferred investment strategies. We facilitate seamless transitions between properties, focusing on properties from medical offices to commercial parks while maintaining strict IRS compliance.
People
Chris Shoemaker
Broker/Owner
CCIM-designated broker with over $500M in closed transactions. Specializes in commercial exchanges and income-producing property investments across the United States. Holds advanced degrees in education and physical education.
Ron Hirsch
Associate Broker
38-year industry veteran with expertise in commercial and industrial property sales. Recognized for top sales achievements in Santa Cruz County and active in land preservation initiatives through the Land Trust of Santa Cruz County.
Chuck Griffen
Sales Associate
20-year commercial real estate professional with $120M in recent sales. Specializes in large-scale transactions including office campuses and medical buildings. Previously operated a regional pizza franchise network.
Questions
What geographic areas do you serve?
We primarily serve Santa Cruz County including Capitola, Aptos, and Scotts Valley, with transaction experience across California and nationwide.
Do you offer property management services?
While we focus on brokerage services, we often collaborate with top property managers to meet clients' long-term needs.
How does your market analysis service work?
We conduct a free, no-obligation analysis evaluating your property's market position, comparable sales data, and investment potential.
What types of commercial real estate do you handle?
Our expertise covers office buildings, industrial parks, retail centers, multi-family properties, medical facilities, and development land.
Can you help with 1031 exchanges?
Yes, we specialize in facilitating IRS-compliant 1031 exchanges for income-producing properties nationwide.
What sets you apart from other brokers?
Our team combines 70+ years of local market knowledge with national transaction experience and a client-first approach.