Business Details
Your Trusted Advertising & Marketing Partner in Indianapolis
Rooted in over a century of innovation, we are an Indianapolis-based advertising and marketing agency dedicated to building brands that matter. Our journey began as Caldwell VanRiper and evolved into CVR, reflecting our adaptability and commitment to client success. We prioritize curiosity-driven exploration, deep market insights, and strategic execution to create meaningful connections between brands and their audiences.Our values center on fostering a people-first culture that emphasizes collaboration, talent development, and diversity, equity, and inclusion. As a member of AMIN Worldwide, we leverage a global network of marketing expertise to deliver locally relevant solutions across industries. Our approach combines heritage with forward-thinking strategies to ensure brands remain impactful in dynamic markets.
Services
Advertising Services
Branding Strategy
Digital Marketing
Public Relations
Global Market Insights
Highlights and features
- We offer over a century of combined advertising and marketing expertise.
- Our global network through AMIN Worldwide ensures international market relevance.
- We prioritize curiosity-driven strategies based on deep consumer insights.
- Our DEI initiatives create inclusive campaigns that resonate with diverse audiences.
- We deliver integrated solutions across advertising, digital media, and brand strategy.
What people say
Award-winning creativity
Strategic insights
Effective campaigns
Strong communication
Long-term partnerships
Services
Advertising Services
We develop targeted advertising campaigns that combine creative storytelling with data-driven insights. Our approach ensures brands connect authentically with audiences across traditional and digital platforms. With expertise in media planning and execution, we maximize campaign impact while aligning with client objectives.
Branding Strategy
Our branding services focus on creating cohesive identities that resonate with target markets. Through market research and competitive analysis, we craft positioning strategies that differentiate brands and drive long-term loyalty. We ensure consistency across all touchpoints while adapting to evolving consumer behaviors.
Digital Marketing
We deliver comprehensive digital marketing solutions including SEO, social media management, and analytics. Our strategies enhance online visibility and engagement through platform-specific content and performance optimization. We prioritize measurable results and continuous campaign refinement.
Public Relations
Our PR services build and maintain positive brand narratives through media relations and crisis communication. We develop strategic messaging that aligns with organizational goals while fostering stakeholder trust. Our approach combines traditional media outreach with modern digital storytelling techniques.
Global Market Insights
Leveraging AMIN Worldwide's network, we provide market-specific insights for global expansion. Our research identifies cultural nuances and regional trends to create localized strategies. We help brands navigate international markets while maintaining consistent core messaging.
People
Kevin Flynn
President
Kevin leads CVR's strategic vision with over 25 years of advertising experience. He focuses on client relationships and agency growth while maintaining creative excellence.
Matt Georgi
Executive Creative Director
Matt oversees all creative output, ensuring innovative and effective campaigns. With expertise in brand storytelling, he drives CVR's award-winning creative strategies.
Hannah Thomas
VP of Public Affairs + Social Media
Hannah specializes in digital engagement and crisis communication. She develops social media strategies that align with brand values and audience expectations.
Katie Clements
VP, Creative Director
Katie leads creative teams in developing compelling brand narratives. Her background in visual storytelling ensures campaigns that resonate across platforms.
Jan Amonette
Senior Vice President
Jan manages key client accounts with a focus on long-term partnerships. Her industry knowledge spans multiple sectors, ensuring tailored solutions for diverse clients.
Questions
What industries does CVR specialize in?
We serve education, healthcare, government, retail, transportation, and nonprofit sectors with tailored marketing solutions.
How does CVR ensure campaign effectiveness?
We combine market research, consumer insights, and data analytics to create targeted strategies with measurable outcomes.
Can CVR handle international marketing needs?
Through AMIN Worldwide, we provide global market insights and localized campaign execution across multiple regions.
What makes CVR's approach unique?
Our curiosity-driven methodology and century of combined experience create campaigns that balance tradition with innovation.
How does CVR incorporate DEI into campaigns?
We integrate diversity, equity, and inclusion principles into every project to ensure authentic, inclusive brand messaging.
What services are included in branding strategy?
Our branding includes identity development, market positioning, messaging frameworks, and consistency across all brand touchpoints.
