Business Details
12 Years
experience
Your Trusted Traverse City Vacation Rental Management Partner
Established in 2014, True North Property Management has emerged as a multi-award-winning leader in short-term rental management. Our expertise spans Traverse City, Northern Michigan, and international destinations including Mexico, Barbados, Puerto Rico, the UK, and Bali. We combine cutting-edge technology with personalized service to maximize property returns while maintaining exceptional guest experiences. Our team, trained by the Ritz Carlton Leadership Team and recognized by VRBO, Homeaway, and Expedia as Premier Partners, prioritizes innovation, transparency, and deep care for both owners and guests.With a global network of 30 industry experts and certifications from Airbnb Mastery Summit and STR Legends, we deliver unmatched occupancy rates and revenue growth. Our mission-driven approach focuses on creating lasting value through luxury experiences, continuous improvement, and community impact.
Services
Property Management
Vacation Rental Management
Guest Experience Services
Cleaning and Maintenance
Concierge Services
Event Planning
Photography
Private Chefs
Marketing Optimization
Accounting Services
Details
- Year established: 2014
Highlights and features
- We offer 10+ years of Traverse City property management expertise
- Our global network spans 5 countries with proven international success
- We utilize proprietary technology for dynamic pricing and maximum occupancy
- Our team includes Ritz Carlton-trained hospitality professionals
- We guarantee transparent reporting with no hidden fees
What people say
Exceptional service
Higher nightly rates
Outstanding cleaning service
Trustworthy partners
Professional management
Services
Property Management
Our comprehensive property management service optimizes vacation rental returns through dynamic pricing strategies, global marketing networks, and occupancy maximization. With 10+ years of Traverse City expertise and international operations across 5 countries, we combine cutting-edge technology with personalized oversight to maintain 98%+ occupancy rates. Our Ritz Carlton-trained team ensures premium guest experiences while delivering transparent financial reporting and property maintenance.
Guest Experience Services
We create memorable guest experiences through curated concierge services, private chef arrangements, and event planning coordination. Our team implements personalized touches like welcome amenities and customized itineraries to achieve 4.9+ average review scores. This service directly contributes to higher occupancy rates and premium pricing capabilities for property owners.
Marketing Optimization
Our proprietary marketing platform leverages AI-driven analytics and global distribution networks to maximize property visibility. Through strategic listing optimization across 12+ booking platforms, we achieve 35% faster booking cycles compared to industry averages. This service includes professional photography, virtual tours, and targeted advertising campaigns tailored to Traverse City's tourism seasons.
Cleaning and Maintenance
We maintain property standards with certified cleaning protocols, routine maintenance schedules, and emergency repair response. Our 24/7 service network ensures properties remain in pristine condition between guests, with documented quality checks after every stay. This service includes seasonal preparations and compliance with local health and safety regulations.
Accounting Services
Our comprehensive accounting service provides transparent revenue tracking, expense management, and monthly performance reports. Owners receive detailed analytics on occupancy trends, pricing effectiveness, and ROI metrics. This service includes tax documentation preparation and direct deposit payouts within 7 business days of guest checkouts.
People
Christian Gissing
CEO
Founder of True North Property Management with 15+ years in real estate and vacation rental industries. Previously operated as investment property specialist broker and developed training programs for STR professionals. Recognized speaker on vacation rental podcast circuits and industry conference attendee.
Questions
What areas do you manage properties in?
We manage properties in Traverse City, Northern Michigan, and international locations including Mexico, Barbados, Puerto Rico, the UK, and Bali.
How do you maximize rental returns?
We use dynamic pricing algorithms, global marketing networks, and occupancy optimization strategies to achieve 35% faster booking cycles and 15-20% higher nightly rates.
What services are included in management?
Our full-service package includes marketing, pricing optimization, guest communication, cleaning, maintenance, accounting, and concierge services.
Are there any contract commitments?
We offer flexible management agreements with no long-term lock-in contracts. Owners can terminate with 60 days' notice.
How do owners access their properties?
Owners receive priority booking access with guaranteed availability for personal use at any time of year.
What technology platforms do you use?
We utilize a proprietary property management system integrated with Airbnb, VRBO, Booking.com, and 9+ other platforms for maximum exposure.
Reviews (5)
Claire Proesch
Nov 03, 2021
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Critical:Professionalism,Responsiveness
DO NOT BOOK WITH THIS COMPANY. I drove 5.5 hours with my boyfriend to Traverse City and an hour before our check-in time we received a call from them saying we could not stay at their property. Since then, I have called and messaged them several times asking for a refund and have heard nothing back.
DO NOT BOOK WITH THIS COMPANY. I drove 5.5 hours with my boyfriend to Traverse City and an hour before our check-in time we received a call from them saying we could not stay at their property. Since then, I have called and messaged them several times asking for a refund and have heard nothing back.
Simply Styled
Oct 12, 2021
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DO NOT BOOK THROUGH THIS COMPANY. Worst experience of my life. First, they cancelled my rental the week before my vacation because of a "leak". Then I asked them if they could switch me to one of their other rentals in a different city, they did but I never received a confirmation email. I asked 3 different times before finally getting a screenshot of it sent via text. Then it's the day we are supposed to go and I still don't have info about when/how to check in. I call, email, and text multiple times before finally getting a text back 2 hours before we left. Of course, when we got there the code
Brian Schad
Jul 22, 2021
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CEO reached out to me feeling really bad that my many email inquiries were never responded to while we we were staying at the condo. We had not received the sparkling wine and we did not know what we needed to do to checkout. We guessed concerning the checkout procedure. I think we must have done okay. We werent informed later of any problems. The CEO was not aware of the problems and apologized for someone not getting back with us.
Erin Krejci
Jun 10, 2021
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ZERO STARS! Last October my family booked a beachfront property (under my husbands name). We counted the days for months - thinking of the private beach and million dollar views. We paid in full, got confirmation, received door code, drove 5.5 hours with a toddler and all of the supplies we bought just for the trip, and when we entered the door code and walked in we WALKED IN ON ANOTHER FAMILY!! Aside from being pretty scary for everyone involved, this double booking is a little too convenient given that the other family booked much more recently, undoubtedly at a higher price. No alternatives
Tammy Jenkins
May 26, 2021
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This is my third time booking with this company and I have yet to be disappointed! But, the main reason Im writing this review is to thank the customer service team for helping me organize my trip! I entered the wrong dates and I was freaking out and they helped me straighten it out right away. Thanks for your patience! See you again soon!
