Business Details
16 Years
experience
Gluten-Free & Dairy-Free Bakery in New York
By the Way Bakery was founded in 2010 by Helene, a former intellectual property and media attorney with over two decades of experience at NBC, Bloomberg, Readers Digest, and Audible.com. After leaving her legal career, Helene dedicated herself to creating a bakery that combines high-quality, gluten-free, and dairy-free baked goods with a commitment to community connection. The first location opened in Hastings-on-Hudson, New York, in 2011, and the company has since expanded to four retail shops, including two in New York City and one in Greenwich, Connecticut. The bakery operates a 16,000-square-foot commissary that supplies products to 100 Whole Foods stores, 440+ Sprout Farmers Markets, and other national retailers. Helenes focus on authenticity, rigorous experimentation, and refusal to compromise on taste have made the bakery a beloved local staple and a nationally recognized brand.The companys team of 85 employees continues to innovate while maintaining the handmade quality that defines its offerings. By the Way Bakerys Kosher Pareve certification ensures adherence to strict dietary standards, supervised by OK Kosher Certification at its commissary. The bakerys expansion into wholesale distribution demonstrates its ability to scale while preserving the artisanal integrity of its products. Helenes transition from corporate law to food entrepreneurship reflects a deep commitment to creating experiences that bring people together through exceptional baked goods. Today, the bakery serves as a testament to the power of reinvention and the enduring appeal of locally crafted, inclusive treats.
Services
Layer Cakes
Custom Cakes
Wedding Cakes
Cookies
Bread
Kosher Baking
Wholesale Distribution
Gluten-Free Baking
Dairy-Free Baking
Seasonal Specials
Details
- Year established: 2010
Highlights and features
- We offer 14 years of expertise in gluten-free and dairy-free baking since 2010
- Our Kosher Pareve-certified products meet strict dietary standards
- We operate a state-of-the-art 16,000-square-foot commissary for consistent quality
- Our team includes 85 employees dedicated to baking excellence
- We supply 100 Whole Foods and 440+ Sprout Farmers Markets nationwide
Associations and certifications
- OK Kosher Certification
Services
Custom Cakes
We create personalized cakes for special occasions using premium ingredients. Our team works closely with clients to design unique flavor combinations and decorations. With 72-hour notice, we ensure each custom cake meets dietary requirements while maintaining exceptional taste.
Wedding Cakes
Our wedding cakes combine elegant designs with gluten-free and dairy-free expertise. Each cake undergoes rigorous quality checks to ensure perfect texture and flavor. We provide consultation services to create memorable centerpieces that satisfy all dietary needs.
Kosher Baking
All products receive Kosher Pareve certification under OK Kosher supervision at our commissary. We maintain strict separation protocols and offer sealed packaging options. Regular inspections ensure compliance with dietary laws while preserving product quality.
Wholesale Distribution
We supply 100 Whole Foods and 440+ Sprout Farmers Markets nationwide with frozen and pre-packaged goods. Our logistics team ensures consistent delivery schedules while maintaining product integrity through temperature-controlled transport.
Seasonal Specials
Our seasonal menu features limited-time items like Thanksgiving tarts and holiday breads. Each recipe uses fresh, locally sourced ingredients. We maintain production capacity to meet peak demand without compromising quality standards.
People
Helene
Founder
Former intellectual property attorney with 22 years of corporate experience who founded By the Way Bakery in 2010. Pioneered gluten-free and dairy-free baking innovations while maintaining Kosher certification standards.
Questions
Are all your products gluten-free and dairy-free?
Yes, all our baked goods are naturally gluten-free and dairy-free, with strict cross-contamination prevention measures in our dedicated facility.
Do you offer Kosher-certified products?
All commissary-baked goods carry OK Kosher Pareve certification, with sealed packaging options available for retail purchases.
How far in advance should I order a custom cake?
Custom cakes require 72 hours notice, though we offer 48-hour options for select designs through our expedited service.
Where can I find your products nationwide?
Our products are available at 100 Whole Foods stores from New Jersey to Maine and 440+ Sprout Farmers Markets across the United States.
Can I visit your bakery locations?
We have four retail locations in New York and Connecticut with varying hours, including daily service at our Upper West Side and Upper East Side shops.
Reviews (6)
Nick Felker
Nov 20, 2021
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I walked in and grabbed one of the small apple donuts. I ate it in the park and was very happy with the selection. It had a strong flavor of apple & cinnamon. I could not tell that it was gluten-free. While not a personal concern, it does provide a number of options to those who do need to watch out for that.
Scott Loane
Nov 04, 2021
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A godsend for us gluten-free folks. I wouldn't know they don't use dairy if they didn't tell us. The gluten-free almond biscotti are my favorite. And I adored the (slightly pricey, but worth it as a treat) linzer torte I had on my last visit. My chocolate loving wife couldn't resist devouring her schnibble all in one go it was so good. The kiddos enjoyed their pumpkin bundt cake and only shared a tiny delectable crumb with me! If you are gluten-free and have taste buds, go.
Lori Gorton
Aug 29, 2021
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We just had a wedding and had By the Way Bakery amazing wedding cake and treats.
Helene did a great job helping my daughter with her wedding cake design, and worked with our wedding planner to coordinate pickup for the wedding and next day brunch. The cake was PERFECT; and the cake and treats DELICIOUS. Gluten-free and non-gluten free guests enjoyed everything!
Helene did a great job helping my daughter with her wedding cake design, and worked with our wedding planner to coordinate pickup for the wedding and next day brunch. The cake was PERFECT; and the cake and treats DELICIOUS. Gluten-free and non-gluten free guests enjoyed everything!
Emily McKenzie
Aug 18, 2021
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Consistently one of the best gluten-free bakeries around, Literally everything is amazing. Not to mention the staff is always lovely and helpful. Thank you for making another birthday extra special!
Dov Bruce Krulwich
Aug 12, 2021
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Absolutely amazing gluten free and dairy free bakery products. They don't advertise as Kosher but all their products are certified kosher. They achieve the near-impossible task of selling bakery products that are great tasting also to those that don't need gluten free. Very highly recommend to anyone with celiacs in the family or hosting people with celiac.
Sophie Jonac
Jul 24, 2021
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I was just walking down Broadway and randomly stumbled onto this little bakery! I got a whoopie pie, a pecan tart, and a cream puffALL DELICIOUS!!!! I highly recommend this place even if youre not gluten and dairy free! But since I am, I appreciated it even more :)