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Your Trusted Action Sports Insurance Broker in Louisville, KY
RiderSurance Insurance Services Insurance Services, LLC was founded in 2007 by Brandon Parrish, a former professional motorcycle racer and licensed insurance broker. Our company specializes in providing tailored insurance solutions for individuals and families in the action sports industry, addressing gaps in traditional coverage. We focus on eliminating hobby and occupational exclusions that often leave riders and racers underinsured. With over two decades of combined industry experience, we represent more than 50 global insurance carriers, including Blue Cross Blue Shield, BUPA, and Aflac.

Our services include health, life flight, disability, and international medical insurance plans that offer 24/7 coverage for high-risk activities. We operate as an independent brokerage committed to educating clients about their insurance options while maintaining strict privacy compliance under HIPAA regulations.
Services
Rider Package Global Medical Insurance Life Flight Coverage Life Insurance Disability Insurance U.S. Health Insurance
Details
  • Year established: 2007
Highlights and features
  • Specialize in action sports insurance with no hobby exclusions
  • Offer 24/7 coverage for racing, riding, and extreme sports
  • Represent over 50 global insurance carriers including major brands
  • Licensed independent brokerage with 17+ years of industry experience
  • Maintain HIPAA-compliant privacy protections for all clients
What people say
No hobby exclusions 24/7 coverage Expert brokers Global reach Racer-friendly
Services
Rider Package
Our Rider Package combines essential coverage for action sports enthusiasts. This comprehensive plan includes health insurance, accident protection, and life flight/ambulance services. Designed specifically for riders and racers, it eliminates common hobby exclusions found in traditional policies while providing 24/7 protection on and off the track.
Global Medical Insurance
International Private Medical Insurance offers worldwide healthcare protection for active lifestyles. This plan covers medical emergencies, hospitalization, and specialist care across 190+ countries. Ideal for professional athletes and frequent travelers needing coverage that adapts to extreme sports and remote locations without activity restrictions.
Life Flight Coverage
Specialized life flight and ambulance coverage fills gaps in traditional insurance. This service provides emergency medical evacuation, air ambulance transportation, and repatriation assistance. Particularly valuable for action sports participants requiring immediate care after incidents in remote or international locations where standard coverage falls short.
Disability Insurance
Our disability insurance protects income from non-workplace injuries or illnesses. This coverage replaces a portion of earnings when policyholders cannot work due to covered medical conditions. Tailored for action sports professionals with provisions that accommodate high-risk activities excluded by standard disability policies.
U.S. Health Insurance
Customizable health insurance solutions for U.S. residents with active lifestyles. These plans cover routine care, emergencies, and specialized treatments while accommodating extreme sports participation. Available through multiple carriers with options for individuals, families, and groups requiring coverage that doesn't penalize adventurous pursuits.
People
Brandon Parrish
President
Former professional motorcycle racer with 12 years of competition experience, including 3 professional seasons. Founded RiderSurance Insurance Services in 2007 after recognizing insurance gaps for action sports participants. Combines racing expertise with 20+ years in insurance brokerage to create specialized coverage solutions for high-risk activities.
Questions
Does your insurance cover racing and extreme sports?
Yes, our plans specifically cover racing, riding, and extreme sports without hobby exclusions. We specialize in providing coverage for activities that traditional insurers typically exclude.
What types of insurance do you offer?
We provide health, life flight, disability, life insurance, and international medical coverage tailored for action sports enthusiasts. All plans are designed to eliminate standard hobby exclusions.
Are you HIPAA compliant?
Yes, we maintain strict HIPAA compliance for all client information. Your personal data remains confidential and is only used to facilitate insurance communications and services.
Do plans cover me internationally?
Most plans provide 24/7 global coverage, including medical emergencies abroad. Our international policies specifically address repatriation, emergency transport, and care in over 190 countries.
How quickly can coverage start?
Effective dates vary by product and location. Some plans may have 30-day waiting periods, so we recommend contacting us early to ensure coverage starts when needed.
Can I get coverage without racing connections?
Yes, while we specialize in action sports insurance, we serve all clients regardless of activity level. Our plans accommodate diverse needs beyond traditional sports exclusions.
Reviews (5)
Francis Chinedu
May 19, 2021 Report
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Andrew Aksar
Jan 05, 2018 Report
If you or a family member rides MX, then Brandon is who you need to speak with if you have any questions about adequate medical insurance coverage for motocross. He knows the right questions to ask companies and has the right plans. He knows the insurance industry, he knows the sport, making for a great combination.
Felix Nunez
Jan 14, 2017 Report
By riders for riders. I rarely leave feedback or rate companies, but Ridersurance deserves it. Honest and straight forward, you really get the impression that they have your best interests at heart.Brandon is the best! Good work, man!
Leigh Ann Peterson Lynn
Dec 06, 2016 Report
Brandon and his staff are very knowledgeable and helpful. They take the time to answer questions and do all that in a timely manner. Very hard to find that with companies anymore especially when dealing with insurance.
Dana Ecklund
Nov 11, 2016 Report
Great company, Brandon is very helpful and very well informed when giving you information needed! Great response time and always willing to help with anything needed. Pleasure working with him!!