Business Details
50+ Years
experience
Your Trusted Advertising Partner in Indianapolis
Founded in 1960, we are one of Indiana's longest continuously operating full-service advertising agencies. Our multidisciplinary team specializes in creating memorable brand impressions through strategic branding, media planning, and innovative digital solutions. With decades of experience serving local, regional, and national clients, we combine proven expertise with cutting-edge approaches to deliver measurable results. Our success is built on maintaining long-term client relationships, with some partnerships spanning multiple decades.We offer comprehensive services including television production, social media management, website development, and data-driven campaign strategies. Our team of industry experts works collaboratively to understand client objectives and develop tailored solutions that drive engagement and growth. Through award-winning campaigns like #BenchBadBehavior and the Merchants Bank awareness initiative, we consistently demonstrate our ability to create impactful marketing that delivers tangible business outcomes.
Services
Branding & Advertising
Media Planning
Website Development
Social Media Management
Campaign Strategy
Details
- Year established: 1960
Highlights and features
- We've maintained client relationships for multiple decades
- Our team combines 60+ years of industry experience with modern techniques
- We deliver measurable results with campaigns generating over $1B in deposits
- We offer comprehensive full-service marketing solutions under one roof
- Our proprietary distribution system maximizes campaign reach and effectiveness
What people say
Award-winning campaigns
Measurable business results
Long-term partnerships
Creative excellence
Strategic expertise
Services
Branding & Advertising
We develop comprehensive branding strategies that create lasting impressions for businesses of all sizes. Our team combines creative storytelling with data-driven insights to build strong brand identities that resonate with target audiences. From initial concept development to multi-channel campaign execution, we help clients establish meaningful connections with their customers through consistent messaging and visual identity systems.
Media Planning
Our media planning services optimize campaign reach and effectiveness across traditional and digital platforms. We analyze audience demographics and market trends to create tailored media strategies that maximize ROI. From television and radio placements to digital advertising and social media campaigns, we ensure clients' messages reach the right audiences at the optimal times through the most effective channels.
Website Development
We create responsive, user-friendly websites that reflect our clients' brand identities while delivering exceptional user experiences. Our development team combines technical expertise with creative design to build websites that drive engagement and conversions. From e-commerce platforms to content management systems, we implement cutting-edge technologies that meet specific business objectives and adapt to evolving digital landscapes.
Social Media Management
Our social media management services help businesses build online presence and engage with their audiences across major platforms. We develop customized content strategies and implement proprietary distribution systems that amplify campaign reach. Through targeted content creation, community engagement, and performance analytics, we help clients achieve measurable results from their social media marketing efforts.
Campaign Strategy
We design and execute integrated marketing campaigns that deliver measurable business outcomes for clients across various industries. Our strategic approach combines market research, creative development, and performance tracking to create campaigns that drive brand awareness and customer action. From concept to execution, we ensure every campaign element works cohesively to achieve specific marketing objectives.
People
Scott Willy
Co-Founder, Partner, President and CEO
With over 30 years of agency leadership experience, Scott oversees strategic direction and client relationships. He brings extensive expertise in brand development and marketing strategy to every client engagement.
Eric Murray
Partner, Creative Director, Account Executive
As creative director, Eric leads the development of award-winning campaigns. His dual role as account executive ensures creative excellence aligns with client business objectives.
Daniel Myers
Partner, Media Director, Account Executive
Daniel manages media strategy and placement, leveraging industry relationships to secure optimal advertising opportunities across traditional and digital platforms.
Laura Barcelo
Director of Operations
Laura oversees day-to-day agency operations, ensuring efficient project execution and resource management across all client engagements.
Katie Bausman
Copywriter
Katie develops compelling written content for advertising campaigns, brand messaging, and digital platforms that effectively communicate client value propositions.
Questions
What industries do you work with?
We serve diverse sectors including finance, education, healthcare, tourism, sports, and retail, with experience across both B2B and B2C markets.
How do you measure campaign success?
We track key performance indicators like engagement metrics, conversion rates, and ROI, with case studies showing over $1B in client deposit growth.
What makes your agency different?
Our combination of 60+ years' experience, full-service capabilities, and proprietary distribution technology creates unique marketing advantages for clients.
How do you develop marketing strategies?
We begin with market research and audience analysis, then create tailored strategies that integrate branding, media planning, and digital solutions.
Can you handle national campaigns?
Yes, we manage campaigns for both local businesses and national organizations like the National Federation of State High School Associations.
How do you maintain client relationships?
Through consistent communication, delivering measurable results, and adapting strategies to meet evolving business needs over time.
