Business Details
41 Years
experience
Trusted Nutritional Supplements for Peak Athletic Performance
At P 2 Life, we believe that proper nutrition is the foundation of human potential. Founded in 1985 by Tim Shead after his personal Olympic training setbacks due to poor nutrition, our company was built on the principle that performance begins with nourishment. Over 35 years of research and collaboration with leading nutritional scientists have made our products the trusted choice for elite athletes, including Olympians, Paralympians, and world record holders. Our commitment to quality is underscored by our WADA-compliant formulation process, ensuring athletes can compete without fear of failed drug tests. We specialize in creating science-backed nutritional solutions like NutriBoost, which delivers complete daily nutrition for peak physical and mental performance. Our legacy includes fueling over 40% of the 2012 USA Men's Olympic Swim Team to 18 medals and supporting athletes across 899+ world records.From professional athletes to everyday individuals, we empower people to break personal limits through optimal nutrition. Our team combines decades of sports science expertise with rigorous quality control to deliver products that meet the highest standards of efficacy and safety. We maintain transparency in our formulation processes and prioritize customer education about our ingredients' benefits. Our global reach spans the U.S., South Africa, and Southeast Asia, serving both competitive athletes and health-conscious consumers. Through continuous innovation, we remain dedicated to advancing human performance through nutrition.
Services
Nutritional Shakes
Adaptogen Supplements
Athlete Support Programs
WADA-Compliant Formulations
Sports Nutrition Consultation
Details
- Year established: 1985
Highlights and features
- We've developed WADA-compliant formulations trusted by Olympic teams since 2012
- Our products have fueled athletes to 899+ world records and 18 Olympic medals
- We combine 35+ years of sports nutrition research with clinical formulation expertise
- Our CEO's personal Olympic training experience drives our product development
- We maintain full transparency in ingredient sourcing and formulation processes
What people say
WADA-compliant
Improved endurance
Trusted by Olympians
Scientifically formulated
Consistent quality
Services
NutriBoost Shake
Our flagship nutritional shake delivers complete daily nutrition for peak athletic performance. Formulated with 35+ years of sports science research, it provides essential vitamins, minerals, and protein to support intense training and recovery. Trusted by Olympians and world record holders for consistent results.
EnduroBoost Adaptogens
This specialized supplement blend enhances endurance and stress resistance through natural adaptogens. Designed for athletes requiring sustained energy and mental focus during training and competition. Backed by clinical research on adaptogenic herbs' performance benefits.
WADA Compliance
We guarantee formulation compliance with World Anti-Doping Agency regulations. Our rigorous testing protocols ensure athletes can use our products without risk of failed drug tests. This commitment has made us the trusted choice for professional sports teams and elite competitors.
Athlete Programs
Customized nutrition plans for athletes at all levels, from youth competitors to Paralympians. Our programs combine product usage with dietary guidance to optimize performance outcomes. Backed by case studies showing measurable improvements in competitive results.
Research & Development
Continuous improvement of formulations based on emerging sports science research. Collaborations with leading nutritionists and sports medicine experts ensure our products maintain scientific relevance. Current projects focus on age-specific formulations for masters athletes and adaptive sports participants.
People
Tim Shead
Founder
Olympic hopeful turned nutrition innovator with 40+ years in sports science. Developed P 2 Life after personal Olympic training setbacks revealed nutrition's critical role in performance. Holds multiple patents in sports nutrition formulations.
Madelaine Shead
South Africa Director
Overseeing P 2 Life's South African operations since 2012. Instrumental in expanding the company's reach to African athletes and coordinating with international sports organizations. Holds a degree in nutritional biochemistry from the University of Cape Town.
Mel Stewart
CEO, SwimSwam
Olympic swimming analyst and journalist who has collaborated with P 2 Life since 2015. Provides expert validation of product effectiveness for aquatic athletes. Regular contributor to sports nutrition research publications and industry conferences.
Questions
Are P2Life products safe for competitive athletes?
Yes, all products are formulated to meet WADA and USADA compliance standards for drug testing safety.
How does NutriBoost differ from regular protein shakes?
Our formula contains 35+ years of sports-specific research with complete nutritional profiles tailored for athletic performance and recovery.
Can non-athletes benefit from P2Life products?
Yes, our formulations support physical and mental performance for all active individuals seeking optimal nutrition.
What scientific research supports your products?
Our formulations are based on 35+ years of peer-reviewed sports nutrition research and continuous collaboration with leading scientists.
How do you ensure product quality?
We maintain rigorous quality control through third-party testing and transparent ingredient sourcing practices.
Do you offer athlete-specific programs?
Yes, we provide customized nutrition plans for different sports, age groups, and competition levels.
