Beach City Jewelers
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Beach City Jewelers
When only absolute perfection will do. The Ideal2 (also called the Princess of Hearts Diamond) is the only ideal Square Cut Diamond that yields a Hearts & Arrows pattern when examined through the Hearts & Arrows scope. Additionally it performs exceptionally high under a "light return" analysis.

At Beach City Jewelers, 'custom made' is our guiding principle - because we believe that the entire creative process grows from the needs and tastes of our customers.By crafting every piece in house - to your exacting specifications - Mason Chai custom jewelry eliminates the middlemen of the jewelry trade.
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Our Story
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The rush of discovery and accomplishment I felt from my first foray into jewelry making is as fresh in my mind now as it was over a decade ago when, while simply fiddling around in the backroom of my wife's family jewelry store, I created an 18K yellow link bracelet from scratch. Here was something beautiful, made with my own hands, and made almost without conscious effort on my part.
Our Mission
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At Beach City Jewelers, 'custom made' is our guiding principle - because we believe that the entire creative process grows from the needs and tastes of our customers. And it is those moments, translated into rare metal and precious stone, that can never be replicated by assembly line techniques or the pre-packaged designs of the big box stores.
The Perfect Fit
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As a small jewelry shop bursting with big talent, we here at Beach City realize that we have a pretty unique business model - and it's one we happen to be pretty darn proud of, as well. Perfection, for us, is in the details, and getting the details perfect every time is what keeps our customers returning again and again for our handcrafted designs.
About Our Custom Made Jewelry
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By crafting every piece in house - to your exacting specifications - Mason Chai custom jewelry eliminates the middlemen of the jewelry trade. Not only does this ensure a competitive price, but it also enables us to offer the highest level of quality control and customer support. And, since we do everything ourselves, none of our work is ever imported from countries with questionable labor practices.
Designing Together
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Designing custom jewelry is a bit like translating one language into another - the customer has an idea, an image, or an emotion they want to achieve, and our job as designers and craftsmen is to render that into precious metal and gemstone. From experience we know how to work with a customer in order to realize their vision.
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