Business Details
46 Years
experience
Award-Winning Michigan Wines & Tastings
Good Harbor Vineyards has been crafting high-quality, affordable wines in Northern Michigan since 1980. Founded by Bruce and Debbie Simpson, our family-owned vineyard combines decades of viticulture expertise with a passion for cool-climate winemaking. With over 175 acres dedicated to growing varietals like Riesling, Pinot Grigio, and Pinot Noir, we prioritize sustainable practices and meticulous vineyard management. Our award-winning wines reflect the unique terroir of the Leelanau Peninsula, and our team remains committed to innovation while honoring traditional methods.We offer immersive tasting experiences, a curated wine club, and personalized gifting services to share Michigans flavors with the world. As a community-focused business, we advocate for local agriculture and support initiatives like early childhood education. Our dedication to quality and customer satisfaction ensures every bottle delivers exceptional value.
Services
Wine Tasting
Wine Club Membership
Wine Gifting
Online Wine Sales
Cellar Barrel Tasting
Event Hosting
Loyalty Rewards
Private Tours
Wine Pairing
Hard Cider Sales
Details
- Year established: 1980
Highlights and features
- Family-owned since 1980 with four decades of winemaking expertise.
- Award-winning wines recognized nationally for quality and value.
- Sustainable vineyard practices tailored to Northern Michigan's climate.
- Personalized wine club with exclusive member benefits and discounts.
- Dedicated gifting concierge for custom corporate and personal wine sets.
Services
Wine Tasting
Experience our award-winning wines through guided tastings in our Lake Leelanau vineyard. Choose from five curated samples for $15, with seasonal outdoor seating and cozy indoor options. Our staff provides insights into each varietal's unique characteristics and pairing suggestions.
Wine Club Membership
Join our free Connoisseur Wine Club for exclusive benefits, including biannual 6-bottle shipments with 20% discounts, double loyalty points, and early access to limited releases. Members also enjoy complimentary tastings and invitations to private events.
Wine Gifting
Share Northern Michigan's flavors with personalized wine gift sets. Our Gifting Concierge offers volume pricing, handwritten notes, and upcoming engraving services for orders of 10+ sets. Ideal for corporate clients, weddings, or holiday celebrations.
Loyalty Rewards
Earn points on every purchase to redeem for exclusive experiences like private cellar tastings or merchandise discounts. Connoisseur Club members earn double points and access member-only gift sets, enhancing your wine journey with us.
Event Hosting
Host weddings, corporate gatherings, or celebrations in our vineyard's tasting room or outdoor spaces. We offer customizable wine pairings, catering options, and seasonal availability, ensuring a memorable experience surrounded by Michigan's wine country.
People
Bruce Simpson
Founder
Studied viticulture at UC Davis, establishing Good Harbor Vineyards in 1980. Pioneered Michigan's cool-climate winemaking, focusing on quality and accessibility. Laid the foundation for the family's enduring legacy in Northern Michigan's wine industry.
Debbie Simpson
Co-Founder
Instrumental in shaping the tasting room experience and community engagement. Advocated for women in winemaking, mentoring future generations. Her customer-centric approach helped establish Good Harbor as a regional hospitality destination.
Sam Simpson
Co-Owner
Second-generation winemaker leading vineyard operations. Expanded Simpson Family Estates, emphasizing sustainable practices. Combines technical expertise with a passion for Northern Michigan's agricultural growth and wine innovation.
Taylor Simpson
Co-Owner
Manages day-to-day operations and community initiatives. Focuses on modernizing production while preserving family values. A leader in promoting Michigan's wine trails and supporting local education programs through the vineyard's outreach.
Questions
How do I join the Good Harbor Wine Club?
Visit our website or tasting room to sign up. Choose biannual shipments of 6 bottles, enjoy 20% discounts, and access exclusive member benefits like early releases and private events.
What are your tasting room hours?
Open daily May-October 11-7, November 11-6, and December-April 12-5. Closed on major holidays. Reservations aren't required, but groups of 6+ should call ahead.
Do you offer wine gift sets?
Yes! Curate personalized gifts with our Gifting Concierge. Order online or contact us for bulk pricing, engraving options, and direct shipping to multiple recipients.
Can I visit the vineyards?
While the vineyards are off-site, you can observe winemaking from our tasting room's observation area. The tasting room includes food pairings, wine sales, and seasonal outdoor seating.
How do loyalty points work?
Earn 1 point per $1 spent (2 for Wine Club members). Redeem points for merchandise, private tastings, or events. Points cannot be used for wine bottle purchases.
Videos
Reviews (6)
William Green
Nov 05, 2021
Report
Fantastic wine! My wife and I went for a tasting and left with 6 more bottles. This is our favorite winery anywhere in Michigan (and we have been to a number of places up here). Definitely try the 2019 Dry Riesling. This bottle is tied with Mari Vineyard's Praefectus as our favorite wine from this region (for reference, my wife is from the Napa area). Great wine and great people!
Tricia Irvin
Nov 02, 2021
Report
Located at the 45th parallel, this winery is amazing. The wines are reat, but the presentation is even better! The staff is so attentive and knowledgeable (Avery). We so appreciated the attention to us and tothe wine and its origin. We could tell that the staff takes pride in their employers and their products. Absolutely recommend this stop!
Andrea Secrease
Oct 13, 2021
Report
Wonderful! Service was great. Wine was great. We left with a bottle each. Both the dry and late harvest riesling were delicious. Conveniently located right on M-22, definitely with stopping in!
Jeff Doyle
Aug 23, 2021
Report
Very nice family owned winery! Excellent help on the wine tastings and a very good wine club! Really need to check this winery out.
Kimberly Morse
Jul 25, 2021
Report
We walked in shortly before 6, which we understood was the time they closed. I was coming for a specific bottle of wine I had before and an older woman approached my friend, got very close to her and yelled, we arent doing tastings anymore, no more tastings! With a very short and rude tone. I asked if we could still look which she said we could they had the wine I wanted, but I was so bothered by my friend visiting from out of town being treated so poorly that I didnt end up purchasing it. There were quite a few people who were still making purchases and drinking wine as well as
Chad Cattell
Jul 18, 2021
Report
This was an experience greater than expected. Their wine was a step over good and right into memorable, while the staff was extremely friendly. The tasting room was small but clean and presented well, but in the end it was their unique samplings that pushed this experience over from a 4 to a 5. Their may be larger wineries on the peninsula, but there are only 4 that are older and few that compare to the taste of their creations.
