Business Details
22 Years
experience
Your Trusted Partner for Innovative Marketing Solutions
At Vertigo Marketing Group, we are driven by a singular mission: to elevate brands through strategic, data-driven solutions. With over two decades of experience, our full-service agency combines tradition with innovation to deliver tailored cross-platform strategies that drive measurable results. Our expertise spans strategic marketing, branding, digital and social media strategies, video production, and more. We pride ourselves on understanding each client's unique position, leveraging the latest technology and personalized approaches to engage audiences and deliver impactful outcomes. As brand guardians, we prioritize client goals, ensuring every campaign aligns with their vision for growth. Our commitment to excellence is reflected in our 20-year track record of client retention and success, including partnerships with industry leaders like American Express and Moes Southwest Grill.We approach every project with energy and passion, creating solutions that not only meet but exceed expectations. Our team of seasoned professionals brings deep industry knowledge, creative excellence, and technical proficiency to every engagement, ensuring clients receive comprehensive support from concept to execution. We measure our success by the growth and satisfaction of our clients, maintaining a boutique approach that fosters close collaboration while delivering enterprise-level results. Our dedication to continuous innovation ensures clients stay ahead in an ever-evolving market landscape.
Services
Strategic Marketing
Brand Development
SEO Services
Web Design
Campaign Management
Digital Response
Media Communications
Video Production
Analytics
Experiential Marketing
Details
- Year established: 2004
Highlights and features
- We offer 20+ years of experience in strategic marketing and brand development.
- Our team implements data-driven strategies tailored to each client's unique needs.
- We provide full-service marketing solutions from branding to digital execution.
- Our proven track record includes successful campaigns for Fortune 500 companies.
- We maintain long-term client relationships through consistent, measurable results.
What people say
Top notch professionals
Transformative campaigns
Measurable results
Creative solutions
Excellent service
Services
Strategic Marketing
Our strategic marketing services combine data analysis with creative execution to develop comprehensive growth plans. We conduct market research, competitive analysis, and audience segmentation to create targeted campaigns that drive measurable results. Our approach ensures consistent brand messaging across all channels while adapting to evolving market conditions and consumer behaviors.
Brand Development
We create cohesive brand identities that resonate with target audiences through comprehensive brand strategy development. Our services include brand positioning, visual identity design, messaging frameworks, and brand experience planning. We ensure consistency across all touchpoints while maintaining flexibility for market-specific adaptations and evolving consumer needs.
SEO Services
Our SEO solutions focus on improving organic search visibility through technical optimization, content strategy, and link-building campaigns. We conduct keyword research, on-page optimization, and competitor analysis to develop customized strategies that increase website traffic and conversion rates while maintaining compliance with search engine guidelines.
Web Design
We create responsive, high-performance websites that combine visual appeal with functional excellence. Our process includes user experience design, content organization, and technical implementation to ensure optimal performance across devices. We integrate analytics and conversion tools to support ongoing optimization and business growth.
Video Production
Our video production services create engaging visual content for digital marketing campaigns. We handle concept development, scripting, filming, and post-production editing to produce professional-quality videos that enhance brand storytelling and audience engagement across multiple platforms and marketing channels.
People
Lisa Mirabile
President/CEO
Lisa Mirabile founded Vertigo Marketing Group in 2004 after working with major agencies like Ogilvy & Mather. With a BFA from Syracuse University, she brings creative expertise and strategic leadership to brand development, having worked on campaigns for American Express and other Fortune 500 companies.
Meredith Lessing
Chief Strategy Officer
Meredith Lessing leads strategic planning at Vertigo, developing data-driven marketing strategies that align with client business objectives. With extensive experience in market analysis and campaign optimization, she ensures all initiatives deliver measurable business outcomes.
Lori Massaro
Chief Financial Officer
Lori Massaro manages financial operations at Vertigo, overseeing budgeting, financial reporting, and business development. Her expertise ensures efficient resource allocation and financial sustainability while supporting client project success.
Julia Christ
Creative Director
Julia Christ leads the creative team at Vertigo, responsible for visual design, brand identity development, and creative concept execution. With a focus on strategic creativity, she ensures all visual elements align with brand messaging and marketing objectives.
Jason Kanefsky
Media Director
Jason Kanefsky oversees media strategy and campaign execution at Vertigo. His expertise in media planning and buying ensures effective audience targeting across traditional and digital channels, maximizing campaign performance and ROI.
Questions
What services does Vertigo Marketing Group offer?
We provide strategic marketing, brand development, SEO, web design, video production, and digital campaign management. Our full-service approach covers all aspects of marketing from initial strategy to execution and analytics.
How long has Vertigo been in business?
Vertigo Marketing Group has been operating since 2004, with our founder bringing additional industry experience from previous agency roles dating back to the early 2000s.
Do you work with non-profit organizations?
Yes, we have extensive experience working with non-profits, including successful campaigns for organizations like i-tri that have raised over $350,000 through strategic marketing initiatives.
How do you measure campaign success?
We use data-driven metrics including conversion rates, ROI analysis, audience engagement metrics, and brand awareness tracking to evaluate and optimize all marketing initiatives.
What areas do you serve?
While based in Long Island, we serve clients throughout New York City, nationwide, and have experience working with international brands through our digital marketing capabilities.
Videos
