For 45+ years, privately held ANCHOR COMPUTER has been serving the Direct Response Industry. As a leading provider of complete custom tailored integrated omni-channel data solutions, Anchor can help you maximize the potential of your data, turning accumulated consumer information into profitable customer engagement strategies. Anchor enables you to use your data to anticipate your customers' needs and leverage insights to enhance your brand's position.
Services
Marketing Data Services
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Accurate Data is the key to your success. Anchor's Data Services will help you maintain a higher level of data quality, analyze customer purchase and response history, precisely target and profile current and prospective customers as well as obtain and monitor other key metrics critical to implementing successful business retention and growth plans.
Canadian Processing
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Canadian Processing - Mail to the most current Canadian addresses on your list. We provide a range of data management services for businesses marketing in Canada and offer our clients knowledge of the Canadian marketplace, flexible pricing and quick turnaround. Standardize and meet address accuracy requirements for Canadian mail.
Canadian Address Accuracy SOA
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In Canada a mailer can select to process their file through the Canadian Address Accuracy process without the additional NCOA process. We recommend that mailers use both processes to ensure they are mailing to the most accurate addresses. To qualify for Canada Post's Incentive Lettermail, Addressed Admail and Publication Mail rates, mailers must meet certain Address Accuracy Program requirements.
Canadian Phone Append
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Anchor's Canadian Residential Data is compiled from Canadian Directory files from all the provinces. The file is updated monthly and contains approximately 12MM residential records and 2.1MM Business records used for reverse append matching. Merge/Purge is the process that provides for updating, deleting and retaining duplicate and/or unique records within a single file or across multiple files.
Data Enrichment
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The more you know about a businesses, the more likely you are to make them clients. In today's marketplace the most successful B2B marketers have a clear vision of their most likely prospects and target their campaigns accordingly. Data enrichment can help you develop an ideal client profile by appending firmograhics to your list of company names and addresses.
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