Business Details
42 Years
experience
Strategic PR & Marketing Solutions in Boston
Founded in 1984, Aigner Prensky Marketing is a Boston-based boutique public relations and marketing agency led by principals with extensive broadcast journalism backgrounds. Our expertise spans retail, real estate, hospitality, healthcare, and travel industries, where we deliver impactful results through strategic public relations, event management, and digital marketing. With decades of combined experience, we craft compelling narratives that align with client goals, leveraging media relationships and innovative campaigns to build brand visibility.Our client-centric approach ensures tailored solutions, from crafting newsworthy stories to executing high-profile events that drive engagement. We prioritize measurable outcomes, demonstrated through successful case studies including the launch of the first New England food truck festival and award-winning community initiatives. Our commitment to excellence is reflected in long-standing client partnerships and recognition across diverse sectors, positioning us as trusted advisors in the PR and marketing industry.
Services
Public Relations
Brand Strategy
Special Events
Digital Marketing
Partnerships
Public Affairs Campaign
Details
- Year established: 1984
Highlights and features
- We offer 40+ years of combined PR expertise from former broadcast journalists
- Our team specializes in cross-industry strategy for retail, real estate, and healthcare
- Proven track record with award-winning campaigns like the first New England food truck festival
- We provide hands-on support from strategy development to media outreach execution
- Customized DIY PR packages with scalable support options for different budgets
What people say
Huge success
Extensive media coverage
Thousands of attendees
Million dollars raised
Proven track record
Services
Public Relations
Our public relations services leverage journalistic expertise to craft compelling narratives that generate media coverage. We develop strategic messaging aligned with client goals, execute targeted media outreach, and maintain relationships with key industry contacts. Our approach combines traditional PR tactics with modern digital strategies to maximize brand visibility and credibility through third-party endorsements.
Special Events
We design and execute impactful events ranging from intimate corporate gatherings to large-scale public festivals. Our comprehensive event management includes concept development, logistics coordination, vendor management, and promotional strategies. From the Fabulous Food Truck Festival attracting 5,000 attendees to high-profile charity galas, we create memorable experiences that align with brand objectives and community engagement goals.
Digital Marketing
Our digital marketing services focus on strategic social media campaigns that target specific audiences with measurable results. We develop customized platform strategies, create engaging content, and provide ongoing monitoring and analytics. The service includes Facebook, Twitter, YouTube, and blog management, with real-time response capabilities to maintain consistent brand presence and audience engagement across digital channels.
Brand Strategy
We help businesses define and refine their brand identity through comprehensive strategy development. Our services include market positioning analysis, messaging framework creation, and brand consistency across all communication channels. We work closely with clients to ensure their brand story resonates with target audiences while maintaining alignment with business objectives and market trends.
Community Relations
Our community relations programs focus on building meaningful connections between businesses and their local or global communities. We develop strategic partnerships, create community-focused initiatives, and organize events that enhance brand visibility while delivering social value. The service includes needs assessment, program design, and implementation of initiatives that create mutual benefits for businesses and their communities.
People
Anne-Marie Aigner
Founder
With 15 years as a broadcast journalist, Anne-Marie founded Aigner Prensky Marketing in 1984 to apply investigative skills to marketing. She develops client strategies and oversees event staff, bringing news-making expertise to PR campaigns.
Janet Prensky
Principal
As co-founder, Janet Prensky focuses on public relations strategy execution. Her background in media relations ensures effective implementation of client blueprints while maintaining the agency's credibility with press contacts through proactive, newsworthy content delivery.
Questions
What industries does Aigner/Prensky specialize in?
We work with clients in retail, real estate, hospitality, healthcare, and travel industries, leveraging cross-sector expertise to create effective marketing strategies.
Do you offer different levels of PR service?
Yes, we provide three DIY PR packages ranging from $250 to $850 with varying levels of support, from basic editing to full-service media outreach execution.
How do you measure campaign success?
We track results through media coverage metrics, event attendance numbers, and client-specific KPIs like fundraising totals or brand awareness improvements demonstrated in case studies.
Can you help with event planning?
Yes, we handle all aspects from concept development to execution, including logistics coordination, vendor management, and promotional strategies for events of any scale.
What digital marketing services do you offer?
We provide social media strategy, content creation, and ongoing platform management across Facebook, Twitter, YouTube, and blogs with real-time engagement capabilities.
How do you approach community relations?
We develop strategic partnerships and community-focused initiatives that align with business goals while delivering social value through events and outreach programs.
Reviews (1)
Vivian Taniohwo
Sep 09, 2021
Report
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