Business Details
33 Years
experience
Your Trusted Source for Sports Nutrition & Energy Products
GU Energy Labs has been a trusted leader in sports nutrition since 1993, dedicated to empowering athletes with science-backed energy solutions. Our mission is to fuel every adventure with innovative products like energy gels, chews, hydration tabs, and waffles, crafted to deliver peak performance and sustained endurance. With decades of research and collaboration with elite athletes, we prioritize quality, sustainability, and transparency, ensuring every ingredient meets rigorous standards.Our commitment extends beyond performance, supporting environmental stewardship through partnerships like TerraCycle and donating 1% of proceeds to promote physical movement and food awareness. Trusted by runners, cyclists, and adventurers worldwide, we combine expertise, reliability, and a passion for active lifestyles to help athletes achieve their goals.
Services
Energy Gels
Energy Chews
Hydration Tabs
Energy Waffles
Performance Capsules
Details
- Year established: 1993
Highlights and features
- We offer over 25 years of expertise in athlete-focused nutrition.
- Our patented dual-carb system maximizes energy absorption.
- Vegan, gluten-free, and kosher-certified product options available.
- We partner with TerraCycle to recycle sports nutrition wrappers.
- Formulated with input from elite athletes for real-world performance.
Associations and certifications
- Banned Substance Tested
What people say
Great taste
Effective energy boost
Easy digestion
Trusted by athletes
Eco-friendly packaging
Services
Energy Gels
GU Energy Gels deliver fast-acting carbohydrates, electrolytes, and branched-chain amino acids (BCAAs) to sustain energy during endurance activities. Each 100-calorie packet supports hydration, delays muscle fatigue, and provides 20-30 minutes of focused performance. Available in 20+ flavors, including caffeinated options for mental alertness.
Energy Chews
GU Energy Chews offer portable, bite-sized energy with carbohydrates, electrolytes, and amino acids in a gummy texture. Designed for easy digestion during workouts, they provide 90 calories per serving and come in eight bold flavors, including a caffeinated strawberry variant.
Hydration Tabs
GU Hydration Tabs dissolve in water to create a low-calorie, electrolyte-rich drink with 320mg sodium and 55mg potassium per serving. These effervescent tablets replenish minerals lost through sweat, supporting fluid balance and preventing cramps during prolonged activity.
ROCTANE Energy Gel
ROCTANE Energy Gel is formulated for high-intensity and long-duration activities, featuring 3x more electrolytes and BCAAs than Original Gels. It includes taurine for cardiac support and beta-alanine to buffer muscle acidity, available in 13 flavors with varying caffeine levels.
Energy Waffles
GU Energy Waffles combine syrup-filled wafers with carbohydrates and electrolytes for pre- or mid-workout fuel. These portable snacks deliver 22g of carbs per serving, offering sustained energy in eight flavors, including chocolate and fruit varieties.
People
Karoline Olsen
Runner
Karoline Olsen, a professional runner based in San Diego, CA, leverages GU products to maintain endurance and recovery. With a focus on trail running, she advocates for clean nutrition and sustainability in sports.
Fiona Max
Runner
Fiona Max, an ultrarunner from Bend, OR, relies on GU Energy Labs for race-day fuel. Her experience in extreme endurance events informs product development and testing.
Kait Boyle
Ultra Cyclist
Kait Boyle, an ultra-cyclist from Victor, ID, partners with GU to optimize performance through tailored nutrition strategies. She emphasizes hydration and calorie management during multi-hour events.
Questions
What are the benefits of GU Energy Gels?
GU Energy Gels provide fast-absorbing carbohydrates, electrolytes, and BCAAs to sustain energy and delay fatigue during exercise.
Are GU products vegan and gluten-free?
Most GU products are vegan and gluten-free, including Original Energy Gels and Energy Chews.
How should I use Hydration Tabs?
Dissolve one tab in 16oz of water to create an electrolyte-rich drink for hydration during or after exercise.
What makes ROCTANE Energy Gel different?
ROCTANE contains 3x more electrolytes and BCAAs than Original Gels, plus taurine and beta-alanine for intense efforts.
Can children use GU Energy products?
GU products are safe for active children, but caffeine-containing flavors should be avoided for younger athletes.
Reviews (1)
Ruslan Davydov
Sep 09, 2015
Report
California-based producer of energy gels and other performance sports nutrition products. What a great place to work! Although, my time there was short... I have to say this place has the friendliest group of people to work and be around. Thank you GU for such a rewarding experience there!
