Business Details
38 Years
experience
Your Trusted Partner for Integrated Marketing Solutions
KC Truth is an independent agency based in Minneapolis, Minnesota, dedicated to helping brands uncover their core truths and challenge conventional thinking. Our approach combines smart strategy, bold creative, and modern media to deliver impactful solutions that drive measurable results. With a relentless focus on authenticity and distinction, we work closely with clients to align disparate stakeholders and inspire innovative brand narratives. Our team leverages advanced audience profiling, data analytics, and global network resources to create campaigns that resonate across markets. As a certified woman-owned business, we prioritize boutique-level service while maintaining the scalability of a global partner.Our integrated methodology ensures that strategy, creative, and media expertise work in unison to exceed client objectives. From Truth Workshops to media optimization, we provide tailored solutions that simplify complexity and cut through industry noise. Our client roster spans diverse sectors, including healthcare, technology, consumer packaged goods, and industrial manufacturing. With decades of combined experience, our professionals specialize in transforming brand challenges into opportunities for growth. We measure success through tangible business outcomes, ensuring every campaign aligns with client goals and market demands.
Services
Smart Strategy
Bold Creative
Modern Media
Truth Workshop
Brand Positioning
Media Optimization
Audience Research
Campaign Development
Creative Production
Global Network Access
Details
- Year established: 1988
Highlights and features
- We uncover brand truths through human insights and strategic alignment
- Our independent, woman-owned agency offers attentive client service with global network resources
- We combine advanced data analytics with creative storytelling for measurable business impact
- Our Truth Workshops create stakeholder alignment and inspire brand innovation
- We deliver integrated solutions where strategy, creative, and media expertise work as one
Associations and certifications
- WBENC
What people say
Strategic insights
Creative excellence
Collaborative approach
Measurable results
Brand transformation
Services
Smart Strategy
Our strategic approach uncovers brand truths through human insights and market analysis. We align stakeholders around core brand values while developing actionable plans that drive business growth. Our methodology combines cultural insights with advanced analytics to create positioning that resonates across audiences. By integrating research, journey mapping, and competitive analysis, we develop strategies that balance emotional connection with rational persuasion.
Bold Creative
We transform brand truths into compelling creative concepts that capture attention and drive action. Our multidisciplinary team delivers advertising, digital content, and brand identities that balance emotional impact with strategic messaging. From brand ethos development to production design, we create work that stands out in crowded markets while maintaining brand consistency across all touchpoints.
Modern Media
Our data-driven media approach combines audience insights with strategic channel selection to maximize campaign effectiveness. We specialize in programmatic advertising, social media marketing, and cross-platform media buying that delivers measurable results. Through continuous optimization and performance tracking, we ensure every media dollar contributes to achieving client objectives while maintaining brand visibility.
Truth Workshop
This immersive strategic session aligns stakeholders around core brand truths through collaborative discovery. The day-long workshop combines moderated discussions with analytical frameworks to clarify brand positioning. Participants gain new perspectives while developing actionable strategies that address business challenges and unlock growth opportunities through collective problem-solving.
Audience Research
We conduct comprehensive audience analysis using ethnographic research and behavioral data to uncover market opportunities. Our approach combines qualitative insights with quantitative analysis to create detailed audience profiles that inform strategic decisions. This research forms the foundation for campaigns that connect authentically with target demographics across diverse market segments.
People
Sue Kruskopf
Founder + CEO
With over three decades of agency experience, Sue established KC Truth as an independent agency in 1988. Her leadership focuses on uncovering brand truths and fostering creative excellence while maintaining the agency's core values of authenticity and innovation.
Mike DePauw
Executive Director
Mike leads strategic initiatives and client relationships, bringing extensive experience in brand development and integrated marketing solutions. He specializes in translating business objectives into actionable strategic frameworks that drive measurable results for clients.
Mike Cronin
VP, Director of Strategy
As strategy lead, Mike develops insights-driven approaches that combine market research with cultural trends. His expertise lies in creating brand positioning strategies that balance emotional resonance with business objectives across diverse industry sectors.
Robb Burnham
VP, Executive Creative Director
Robb oversees creative development, ensuring all work embodies the brand's truth while maintaining creative excellence. With deep experience in advertising and brand storytelling, he leads teams in creating impactful campaigns that drive audience engagement.
Alex Cullen
VP, Director of Media
Alex leads media strategy and execution, leveraging data analytics and market insights to develop effective media plans. Her expertise in programmatic advertising and cross-channel optimization ensures maximum campaign impact and ROI for clients.
Questions
What industries does KC Truth specialize in?
We work across diverse sectors including healthcare, technology, consumer packaged goods, industrial manufacturing, and financial services, adapting our expertise to each industry's unique challenges.
What is a Truth Workshop?
Our Truth Workshop is an immersive strategic session that aligns stakeholders around core brand truths through collaborative discovery and analysis of market opportunities and business challenges.
How does KC Truth measure campaign success?
We use customized dashboards and real-time analytics to track KPIs aligned with client objectives, combining brand tracking studies with performance metrics for comprehensive evaluation.
What makes KC Truth different from other agencies?
Our unique approach combines truth-finding methodology with integrated strategy, creative, and media expertise, delivered through a boutique service model backed by global network resources.
Do you work with international clients?
As part of a global network with agencies in 30+ countries, we provide international capabilities while maintaining personalized service and local market understanding for global clients.
How do you develop brand strategies?
Our process combines audience research, cultural insights, and competitive analysis to uncover brand truths, creating positioning strategies that balance emotional connection with business objectives.
