Business Details
Your Trusted Real Estate Partner in Santa Rosa
Founded by Caroline Fuller, our company has been passionately serving Sonoma County's real estate needs for nearly two decades. We specialize in transforming properties through our 'Design to Sell' methodology, combining creative vision with practical project management to maximize market appeal. Our team collaborates with Hedgpeth Architects for large-scale design projects, ensuring every property achieves its full potential. With deep local roots and an impeccable track record, we pride ourselves on understanding both market dynamics and client needs. Our father-daughter leadership team brings architectural expertise and multi-family housing development experience to every transaction.We maintain a stellar reputation through energetic client support and a commitment to exceeding expectations in every market condition. Our comprehensive services include property preparation, staging, and strategic marketing that consistently delivers faster sales and higher returns. As lifelong residents, we share our community's unique character with newcomers and locals alike, creating perfect property matches. Our approach combines personalized service with professional expertise, ensuring seamless transactions from initial consultation to closing. This dedication to excellence has fueled our organic growth and established us as trusted local specialists.
Services
Real Estate Brokerage
Property Staging
Home Renovation
Design Consultation
Market Analysis
Highlights and features
- We offer 18 years of Sonoma County real estate expertise with faster-than-market sales
- Our exclusive 'Design to Sell' methodology maximizes property value through strategic transformations
- Local specialists with deep community connections across Santa Rosa and surrounding areas
- Father-daughter leadership combines architectural expertise with real estate innovation
- We provide comprehensive project management from property preparation to successful closing
What people say
Organized
Well connected
Passionate
Excellent design taste
8 offers in 2 open homes
Services
Real Estate Brokerage
Our comprehensive brokerage services connect buyers and sellers with expert market guidance. We leverage deep local knowledge and innovative marketing strategies to ensure optimal transaction outcomes. Our team provides personalized support throughout the buying or selling process, from initial consultation to closing.
Design to Sell
This specialized service transforms properties through strategic design updates. We implement cosmetic improvements, professional staging, and landscaping to maximize market appeal. Our proven methodology consistently delivers faster sales and higher returns through targeted property enhancements.
Home Renovation
We coordinate complete home transformation projects from minor updates to major renovations. Our services include fixture replacement, interior/exterior painting, flooring upgrades, and comprehensive remodeling. Each project follows a structured process with budget approval and material selection oversight.
Property Staging
Our staging services enhance property appeal through strategic furnishing and decor. We provide light staging with accessories, professional organization, and complete furnishing solutions. This service helps properties stand out in competitive markets and achieve premium pricing.
Buyer Representation
We guide buyers through the complete purchase process with expert market insights. Our services include property search, market analysis, and negotiation support. We help clients find ideal properties while navigating complex transaction requirements and local regulations.
People
Caroline Fuller
Founding Broker
With 18 years of Sonoma County real estate experience, Caroline founded SOCO Property to combine her design passion with real estate expertise. She specializes in property transformation strategies that maximize market value through her unique 'Design to Sell' approach.
Laura Fennell
Realtor
Licensed since 2007, Laura brings extensive local market knowledge to our team. She focuses on residential transactions and client relationship management, ensuring smooth buying and selling experiences for all clients.
Gina Fisicaro
REALTOR
With over 15 years of Sonoma County experience, Gina specializes in client education and market navigation. Her expertise in local regulations and property valuation helps clients achieve successful transaction outcomes.
Anna Crowder
Bookkeeper
Anna manages our financial operations with precision and attention to detail. She ensures seamless transaction processing and maintains accurate financial records for all client transactions.
Questions
What makes SOCO Property's 'Design to Sell' approach unique?
Our method combines creative design elements with market insights to transform properties, ensuring faster sales at premium prices through strategic updates.
How does SOCO Property prepare homes for market?
We offer comprehensive services including cosmetic updates, professional staging, landscaping, and project management to maximize property appeal.
What areas does SOCO Property serve?
We specialize in Sonoma County communities including Santa Rosa, Sebastopol, Bennett Valley, Windsor, Rohnert Park, and Petaluma.
Can SOCO Property help with investment property sales?
Yes, our expertise in property transformation and market positioning makes us ideal partners for maximizing returns on investment properties.
What real estate services does SOCO Property offer?
We provide full-service brokerage, property preparation, design consultation, buyer representation, and multi-family development partnerships.
Videos
Reviews (7)
Sean Wagstaff
Dec 06, 2021
Report
I met Caroline Fuller during what has to have been the worst time to buy a house in recent memory. COVID had driven the market for semirural houses - like the ones I was shopping for in Sebastopol - totally insane. Sellers were changing their minds and staying put or holding out for far more money than homes were actually worth; buyers were climbing over each other to bid up the prices on anything that would give them some breathing room. Through it all, Caroline kept beating the bushes and finding me things to look at in my price range, often getting me in through her connections for early looks
Joan Walter
Aug 24, 2021
Report
Positive:Professionalism,Quality,Responsiveness
Caroline did an excellent job managing every aspect of our listing and sale. I Highly recommend choosing Caroline!
Caroline did an excellent job managing every aspect of our listing and sale. I Highly recommend choosing Caroline!
Matthew Passanisi
Jul 02, 2021
Report
Positive:Professionalism,Responsiveness
Our group has been working with SOCO Property for quite some time on multiple deals. Caroline and her team are always extremely friendly, honest, and responsive, but more than anything else, they know their stuff. I would highly recommend SOCO for residential buyers and investors alike.
Our group has been working with SOCO Property for quite some time on multiple deals. Caroline and her team are always extremely friendly, honest, and responsive, but more than anything else, they know their stuff. I would highly recommend SOCO for residential buyers and investors alike.
Rebecca Reedy
Jan 14, 2021
Report
Caroline Fuller and her team are magic. My experience was amazing. I felt heard, understood, supported, and protected. This is a smart team lead by a brilliant and clever woman. She moved mountains for me and did it with joy in her heart. I never thought such a stressful time could be FUN!!!!! I had a complicated scenario and she took it on like a champ. I will always be thankful to her.
Sincerely,
Rebecca Reedy
Sincerely,
Rebecca Reedy
Brooke Linford
Sep 08, 2020
Report
Positive:Professionalism,Quality,Responsiveness,Value
My husband and I were first time home buyers and Caroline Fuller is incredible to work with, her dedication and understanding to our goals and needs went above and beyond. We are so happy with our house and extremely grateful for Caroline and all the hard work she did for us and helped us with.
My husband and I were first time home buyers and Caroline Fuller is incredible to work with, her dedication and understanding to our goals and needs went above and beyond. We are so happy with our house and extremely grateful for Caroline and all the hard work she did for us and helped us with.
Patricia God
Jun 11, 2020
Report
Positive:Professionalism,Quality,Responsiveness,Value
What a professional, knowledgeable wonderful team to work with... I cant thank them enough for getting me into my condo.
What a professional, knowledgeable wonderful team to work with... I cant thank them enough for getting me into my condo.
Lauren Mountanos
May 18, 2020
Report
Positive:Professionalism,Quality,Responsiveness,Value
We thoroughly enjoyed working with Caroline. From start to finish, she made purchasing a home virtually across the country and during a pandemic smooth and seamless. When you work with Caroline, you receive a high-level of expertise, experience and personalized attention.
We thoroughly enjoyed working with Caroline. From start to finish, she made purchasing a home virtually across the country and during a pandemic smooth and seamless. When you work with Caroline, you receive a high-level of expertise, experience and personalized attention.
