Gainesville Jewelry was started in 1977 by Phil Forrester, with just a 600 square foot jewelry store with one counter. He borrowed $8500 from his dad and went into the jewelry business cold turkey. After 43 years, he now has a 7000 square ft free-standing jewelry store. Over the years, he has built a highly successful business with his original goals given to him by his father.
Our mission, which was given to Phil by his father is to treat every person that walks through our front door like family, to provide the best quality available, and to always be truthful to our friends and neighbors. We decided early on in our business not to work in a commission system because Phil found in many cases jewelry sales associates attempted to sale the most expensive piece to the customer in order to make a larger commission.
Our mission, which was given to Phil by his father is to treat every person that walks through our front door like family, to provide the best quality available, and to always be truthful to our friends and neighbors. We decided early on in our business not to work in a commission system because Phil found in many cases jewelry sales associates attempted to sale the most expensive piece to the customer in order to make a larger commission.
Services
Caravelle
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An authentic American brand since 1962, Caravelle offers quality watches inspired by vintage roots that stand the test of time. Everyday basics with classic designs, Caravelle encompasses style and sophistication. The collection features relevant timepieces combining past and modern influences and delivers value with superior quality.
Custom Design
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Bring photos, sketches, ideas or wishes, and our designers will work with you to transform your dreams into a reality. We love to make pieces unique to everyone who comes through our doors. At Gainsville Jewelry, you can see your design come to life before your eyes in three dimensions, using the latest CAD (computer-aided design) software.
Jewelry Repair
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Gainesville Jewelry is proud to offer full-service in-house jewelry and watch repairs. Our experienced repair team is available for a variety of services, providing a fast turn-around at an affordable cost. Gainesville Jewelry family and staff understand that while all jewelry items are valuable, it's often the sentimental value that's worth the most.
Link to Diamond Education Learn More
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THE 4Cs the 4Cs of Diamond Quality is the universal method for assessing the quality of any diamond. Diamond color actually means a lack of color. A chemically pure and structurally perfect diamond has no hue, like a drop of pure water, and consequently, a higher value.
GIA's D-to-Z diamond color-grading system measures the degree of colorlessness by comparing a stone under controlled lighting and precise viewing conditions to masterstones or stones of established color value.GIA's diamond D-to-Z color-grading scale is the industry's most widely accepted grading system.
GIA's D-to-Z diamond color-grading system measures the degree of colorlessness by comparing a stone under controlled lighting and precise viewing conditions to masterstones or stones of established color value.GIA's diamond D-to-Z color-grading scale is the industry's most widely accepted grading system.
Link to Gemstone Education Learn More
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Purple variety of the mineral quartz, often forms large, six-sided crystals. The birthstone for February, the name of the gem comes from a Greek word that means "not drunk." Ametrine, one of the rarest types of transparent quartz, combines two colors: amethyst's purple and citrine's orange-to-yellow.
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