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20 Years
experience
Experience Persian Heritage in Every Sip at Fazeli Cellars
Founded in 2006, Fazeli Cellars embodies the vision of Bizhan BJ Fazeli, a passionate entrepreneur deeply rooted in Persian heritage. Our winery combines ancient Persian traditions with modern Californian winemaking techniques, producing over 20 award-winning boutique wine varietals. From our state-of-the-art facilities in Temecula Valley, we offer immersive wine tastings, guided tours, and gourmet dining at Baba Joon's Kitchen, all set against panoramic vistas of Southern California's wine country. Our commitment to excellence extends to luxurious event spaces, hosting weddings and corporate gatherings with unparalleled elegance.

With accolades from regional wine competitions and a loyal following, we pride ourselves on crafting wines that reflect BJ Fazeli's discriminating palate and cultural legacy. Our team of experts ensures every visitor experiences the artistry of winemaking firsthand, from vineyard care to barrel aging. As ambassadors of Temecula Valley's wine region, we blend hospitality, heritage, and craftsmanship to create unforgettable moments for every guest.
Services
Wine Tasting Winery Tours Baba Joon's Dining Event Hosting Wine Club Online Wine Sales Vineyard Tours Wine Education Gift Shop Catering
Details
  • Year established: 2006
Highlights and features
  • We offer over 20 award-winning boutique wine varietals.
  • Our team combines Persian heritage with modern California winemaking techniques.
  • Luxurious event facilities for weddings and corporate gatherings.
  • Baba Joon's Kitchen provides A-rated Persian-Mediterranean dining.
  • Scenic Temecula Valley location with panoramic views.
Services
Wine Tasting
Experience our award-winning boutique wines in a contemporary tasting room with valley views. Choose from daily traditional tastings or curated seasonal flights. Our knowledgeable staff guides you through six 1-ounce pours of our most celebrated varietals.
Deluxe Tour
Join a two-hour immersive journey through our vineyards and production facilities. Learn about grape cultivation, winemaking processes, and barrel aging techniques. The experience includes a sparkling wine welcome pour and a seated tasting of seven curated wines paired with artisanal accompaniments.
Baba Joon's Kitchen
Savor Persian-Mediterranean fusion cuisine crafted by founder BJ Fazeli. Our bistro-style restaurant offers casual indoor and patio seating with wine-paired dishes. Open Thursday-Monday for lunch and weekend brunch, featuring locally sourced ingredients and traditional Persian flavors.
Event Hosting
Host unforgettable celebrations in our grand banquet hall or scenic outdoor venues. We accommodate weddings, corporate events, and private parties with customizable packages. Our dedicated event team ensures seamless execution from intimate gatherings to large-scale affairs.
Wine Club
Join our exclusive wine club for quarterly curated shipments and member benefits. Enjoy complimentary tastings, discounts on purchases, and invitations to special events. Our club offers access to limited-release wines and exclusive dining privileges at Baba Joon's Kitchen.
People
Bizhan BJ Fazeli
Founder
Bizhan BJ Fazeli established Fazeli Cellars in 2006, merging his Persian heritage with California winemaking. A former direct response marketing executive, he brings entrepreneurial expertise to crafting award-winning wines that honor ancient traditions.
Questions
What are Fazeli Cellars' tasting room hours?
Our tasting room is open Thursday-Monday from 11am-5pm, with extended Friday hours until 6:30pm. We're closed Tuesday and Wednesday.
Can I book a wine tour in advance?
Yes, our Deluxe Tours require advance reservations. Available Fridays at 1pm and Saturdays/Sundays at 11am & 1pm.
Does Baba Joon's Kitchen require dining reservations?
Reservations are recommended for weekend brunches but not required for regular dining. Groups of 8+ should call ahead for arrangements.
Are outside guests allowed at events?
We host private events with advance reservations. Our scenic grounds and banquet facilities accommodate weddings, corporate events, and special occasions year-round.
How can I join the wine club?
Visit our website to select membership tiers and complete enrollment. Benefits include quarterly wine shipments, discounts, and exclusive event access.
What payment methods are accepted?
We accept major credit cards for wine purchases, dining, and tour bookings. Check availability for specific transactions at time of purchase.
Reviews (6)
Iva E.
Nov 28, 2021 Report
Located in Southern California, Temecula wine country Fazeli Cellars is a delightful experience. Interesting architecture and very beautiful sceanery. Temecula wineries reminds me of Napa 30 years ago. Authentic wine making and not completely commercialized. The wines are very good and the food too. The cheese plate was especially nice.
Susan Z.
Oct 25, 2021 Report
This was our first wine tasting experience in Temecula and I loved every aspect of Fazeli's! Perfect view of the vineyards from the outdoor dining area. Wine tasting at the bar was a great experience! Our bartender was very knowledgeable and sweet! We ended up with a bottle of Norooz ( so good!) but loved so many of them.... So aside from the delicious wine options, the food is SO good!! The kabobs were flavorful and juicy! And the flatbread was exceptional! Highly recommend! Great ambience, beautiful views, and delicious treats.
Ramin
Sep 19, 2021 Report
It's charming place with great selection of win. But a dusty road that is not match with class of the winery.
Karen Lemus
May 18, 2021 Report
Excellent customer service, by the valet guy, the hostess, waitress, everyone plus delicious food, the view is amazing, everything was great. We highly recommend it.
Nicole Wise
Aug 13, 2020 Report
Service wasnt the greatest. Really nice place, gorgeous views of the grape fields. Only thing they had to eat was a prime rib sandwich. The food was great. A lil pricey 80.00 dollars for 4 sandwiches, not including wine. Theres so many other wineries you can go to, this def isnt on my top ten list.
Karla Tapia
Jul 21, 2020 Report
Excellent service, efficient and amazing food!
Dont be intimidated by the grand staircases, they are truly the beginning of something magical.
Norooz ( my personal favorite) is a particular wine that is easy to pair with any food item. Enjoy the views