Business Details
19 Years
experience
Sponsorship & Experiential Marketing Experts
Aquarius Sports and Entertainment Sports and Entertainment specializes in building brands through the strategic use of passion points, including sports, entertainment, arts, and culture. Founded in 2007 by Marc Blue Bluestein, our agency combines deep industry expertise with a client-centric approach to deliver tailored sponsorship consulting, activation, and experiential marketing solutions. We begin by defining clear goals and key performance indicators for each client, followed by the creation of a strategic blueprint outlining recommended tactics, timelines, and budgets.Our team implements these activation plans, continuously evaluates outcomes, and provides actionable insights to optimize results. With over 15 years of experience, we have earned recognition as a Best Employer in Sports by Front Office Sports and a Top Marketing Agency in the CM 200 List. Our commitment to integrity, execution excellence, and client satisfaction drives every partnership, ensuring brands achieve measurable success in dynamic markets.
Services
Sponsorship & Activation
Experiential Marketing
Corporate Hospitality
Strategic Planning
Measurement & Evaluation
Details
- Year established: 2007
Highlights and features
- We offer 20+ years of experience in sports and entertainment marketing.
- Our team implements data-driven strategic blueprints for measurable results.
- We prioritize client trust through transparent communication and execution.
- Our agency has earned industry recognition for excellence and innovation.
- We provide end-to-end solutions from sponsorship analysis to activation.
Associations and certifications
- Front Office Sports Best Employer in Sports
- Chief Marketer 200 List
Services
Sponsorship & Activation
We design and execute customized sponsorship strategies that align brands with relevant platforms, from partner selection to on-site activations. Our approach integrates media support, co-branded promotions, and measurement frameworks to ensure maximum ROI. Clients benefit from our industry connections and expertise in negotiating high-impact deals.
Experiential Marketing
Our team creates immersive brand experiences through concept development, retail events, and grassroots campaigns. By combining social and virtual elements, we extend engagement beyond physical venues. Strategies include cause-related extensions and measurement tools to track campaign effectiveness and audience interaction.
Corporate Hospitality
We handle end-to-end corporate hospitality logistics, including venue negotiations, entertainment coordination, and premium gifting programs. Our services ensure memorable experiences through meticulous planning of transportation, catering, and on-site decor. Clients trust our vendor network and attention to detail for high-profile events.
Strategic Planning
We collaborate with clients to define clear objectives and KPIs, creating tailored roadmaps for success. Our strategic blueprints outline actionable steps, budget allocations, and timelines. This foundation ensures alignment between brand goals and activation tactics for measurable outcomes.
Measurement & Evaluation
We provide comprehensive post-campaign analysis, identifying successes and areas for improvement. Our evaluation tools track metrics like audience engagement and ROI, offering actionable recommendations. This data-driven approach ensures continuous optimization of sponsorship and marketing initiatives.
People
Marc Blue Bluestein
President and CEO
Founded Aquarius Sports and Entertainment Sports and Entertainment in 2007 after 20+ years in sports marketing. Recognized for leadership in sponsorship deals spanning the Super Bowl, Olympics, and major leagues. Active in community service and sports industry boards.
Shauna Gillem
Executive Vice President, Agency Operations and Chief Client Officer
15+ years in sports marketing, managing high-profile partnerships like FedExField. Named a Sports Business Journal Game Changer honoree. Oversees day-to-day operations and client services at Aquarius Sports and Entertainment Sports and Entertainment.
Signe Engle
Senior Vice President, Client Services
Over 10 years in professional sports, including roles with the Washington Commanders and Los Angeles Dodgers. Specializes in large-scale event execution and fan experience enhancement. Holds advanced degrees in leadership.
Brandon Rollins
Vice President, Client Services
Joined Aquarius Sports and Entertainment Sports and Entertainment in 2015, managing diverse client relationships. Former Regional Marketing Director at Sports International Football Camps. Holds degrees from Syracuse University and George Washington University.
Ryan Jacobson
Director, Client Services
Graduated from James Madison University in 2018. Built brands in golf media before joining Aquarius Sports and Entertainment Sports and Entertainment. Focuses on creative ideation and client strategy, leveraging experience in sports communication.
Questions
What services does Aquarius Sports and Entertainment Sports and Entertainment offer?
We specialize in sponsorship consulting, activation, experiential marketing, and corporate hospitality management.
How does Aquarius Sports and Entertainment Sports and Entertainment approach client partnerships?
We begin by defining clear goals, then create strategic blueprints and execute data-driven activation plans.
What industries do you work with?
Our expertise spans sports, entertainment, arts, and cultural sectors with a focus on brand alignment.
How long has Aquarius Sports and Entertainment Sports and Entertainment been in business?
We were founded in 2007 by Marc Blue Bluestein in the Washington, D.C. area.
What sets Aquarius Sports and Entertainment Sports and Entertainment apart from competitors?
Our client-centric approach combines industry recognition, strategic planning, and end-to-end execution excellence.
Do you work with international clients?
While based in D.C., we leverage global experience through partnerships and cross-border campaign execution.
