Business Details
Premium Wines in Sonoma, CA | Schug Winery
Schug Winery stands as a testament to over a century of winemaking excellence rooted in family tradition. Founded on the legacy of Walter Schug's pioneering work with Pinot Noir, our winery combines time-honored techniques with modern innovation to craft terroir-driven wines. Under the guidance of Winemaker Johannes Scheid, we meticulously source grapes from diverse Sonoma Coast vineyards, each contributing unique characteristics to our portfolio. Our culinary program, led by Chef Kristine, elevates wine experiences through thoughtfully curated food pairings that highlight the harmony between wine and cuisine.With immersive tasting experiences, private cave tours, and a dedicated wine club, we offer multiple avenues for guests to engage with our craft. Our commitment to quality extends to every bottle, ensuring each wine reflects the complexity of its origin and the expertise of our team. As stewards of this heritage, we continue to push boundaries while honoring the principles that have defined our craft since 1923.
Services
Wine Tasting
Wine Club
Vineyard Tours
Culinary Pairings
Private Events
Wine Sales
Sparkling Wine
Cabernet Blends
Chardonnay
Pinot Noir
Highlights and features
- We offer 100+ years of family winemaking heritage with Walter Schug's legacy
- Our Sonoma Coast vineyards provide diverse terroirs for distinctive wines
- Winemaker Johannes Scheid blends traditional and modern winemaking techniques
- Chef Kristine creates curated culinary pairings for wine enthusiasts
- Private cave tastings and immersive vineyard experiences available
Services
Estate Cave Experience
Our signature tasting journey begins with sparkling wine welcome, continues through working wine caves, and concludes with seated premium wine tasting. This 90-minute experience offers behind-the-scenes access to winemaking facilities and personalized education about our terroir-driven approach. Ideal for wine enthusiasts seeking immersive understanding of Sonoma Coast viticulture.
Patio Tastings
Weekend patio tastings feature curated wine flights paired with local cheeses and charcuterie. Guests enjoy estate vineyard views while sampling current releases in casual outdoor setting. Reservations required with options for enhanced food pairing experiences. Available Fridays and Saturdays from 10am-3pm weather permitting.
Wine Club Membership
Our SIX and TWELVE Bottle Clubs offer bi-annual curated wine shipments with customization options. Members receive exclusive access to limited releases, complimentary tastings, and special event invitations. The program emphasizes personalized wine discovery while maintaining flexibility for evolving preferences.
Culinary Pairings
Chef Kristine's culinary program features seasonal recipes specifically designed to complement wine profiles. The Well-Stocked Pantry section provides pairing guidance, cooking tips, and educational content about flavor interactions. Available for private tastings and online reference.
Library Wines
Specialty collection includes aged vintages and large format bottles for collectors and special occasions. The library showcases wine evolution over time and offers rare selections from our historical production. Available for purchase online and through exclusive tasting experiences.
People
Johannes Scheid
Winemaker
Brings traditional German winemaking heritage to California's Sonoma Coast, blending old-world techniques with modern innovation. Oversees all aspects of wine production from vineyard to bottle.
Walter Schug
Founder
Pioneering winemaker who established the family's legacy in 1923 with groundbreaking Pinot Noir techniques. His original vision continues to influence the estate's winemaking philosophy and quality standards.
Kristine
Chef
Develops culinary program that bridges wine and food through seasonal recipes and pairing guidance. Creates educational content for The Well-Stocked Pantry digital platform.
Questions
What wine club benefits are available?
Our wine clubs offer bi-annual curated shipments, exclusive releases, complimentary tastings, and event invitations with customizable membership options.
Are tastings available without reservations?
Patio tastings require reservations on Fridays and Saturdays. Contact us directly for same-day availability options.
Can I visit the vineyards?
Yes, our estate vineyards are accessible through guided tours and the Estate Cave Experience that includes vineyard views.
Do you offer food pairing options?
Yes, Chef Kristine's culinary program provides curated food pairings with wine selections, available during tastings and through online resources.
What makes Sonoma Coast wines unique?
Our Sonoma Coast vineyards provide diverse microclimates and soil types that create distinctive terroir characteristics in our Pinot Noir and Chardonnay.
Reviews (5)
Thomas Seiter
Oct 29, 2021
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What can I say? The best wine in the valley, the nicest people you could ever find and a beautiful location. More stars are needed for this one!!!
Barbara Sharpless
Oct 25, 2021
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We did not have a good experience. They are very rigid in their tasting experience, so you better want what the have on their lust for the day. If you dont enjoy all varietals, you are out of luck!
And, the hostess didnt spend very much time with us at all. We spent over an hour and spent most of the time looking at our empty glasses. Worst experience we had from the 8 wineries we visited on our trip. And, the wine we tasted was not great
We left and went to Roche nearby. - Much Better!
And, the hostess didnt spend very much time with us at all. We spent over an hour and spent most of the time looking at our empty glasses. Worst experience we had from the 8 wineries we visited on our trip. And, the wine we tasted was not great
We left and went to Roche nearby. - Much Better!
Philip Ma
Aug 29, 2021
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Awesome hidden gem! Nestled in the back hills, this winery has a unique sparkling Pinot that's to die for in a hot summer day.
D. M. Corbett
Dec 22, 2020
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Beautiful vineyard with optional self tour available. Posted signs and arrows lead you through the rows of vines with numerous photo ops!
Rakesh Devineni
Sep 02, 2020
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First of all let me say that Schug has good wines and I've purchased their wine during my previous visits. I had memorable times at the old wine tasting room with the previous staff. I believe they had a few elderly gentlemen that are sweet and charming. I wish I could say the same about the current staff. In particular, I do like to point out their Outreach and Estate concierge manager (Jamie) was not so hospitable. Wine tasting is an experience that comprises of wine and the memories built around it. Thereby, I certainly do not recommend Schug for their lack of hospitality which is a bit disheartening
