Business Details
25 Years
experience
Your Trusted Partner for Website Design & Marketing Solutions
Since 2001, Heron Design has been at the forefront of creating impactful digital and branding solutions. Our approach combines psychological insights with cutting-edge technology to craft marketing strategies that resonate with target audiences. With over 200 custom WordPress websites developed, 78 branding projects completed, and a million words of persuasive copy written, we specialize in transforming client visions into compelling online presences.Our founder, Leslie Walters Smith, brings decades of experience from early Adobe beta testing to pioneering website templates for public power companies, ensuring every project benefits from deep industry expertise. We serve small businesses and nonprofits, prioritizing storytelling and strategic alignment to build authentic brands that stand out in competitive markets.
Services
Website Design
Graphic Design
Custom Logo Design
Brand Design
Digital Marketing Strategy
WordPress Development
SEO Optimization
Website Hosting
Branding Packages
Marketing Strategy
Details
- Year established: 2001
Highlights and features
- We have over 20 years of experience in website design and digital marketing.
- Our team combines psychology and technology for effective campaigns.
- We offer personalized service tailored to small businesses and nonprofits.
- Our work has resulted in over 200 successful websites and 78 branding projects.
- We provide ongoing support and education to ensure client success.
What people say
Brand new look
Awesome to work with
Changed everything
Perfectly fits
Great experience
Services
Website Design
Our custom WordPress websites combine strategic design with technical excellence. We create responsive, SEO-optimized platforms that align with your marketing goals while ensuring seamless user experiences across devices. Our process includes custom theme development, plugin integration, and performance optimization to build sites that drive measurable results for your business.
Brand Design
We craft cohesive brand identities that communicate your unique value through color psychology, typography, and visual storytelling. Our process starts with market research to define your positioning, followed by creating style guides, logo systems, and collateral that maintain consistency across all customer touchpoints while reinforcing your core message.
Digital Marketing Strategy
Our data-driven strategies integrate audience analysis with competitive research to create targeted campaigns. We develop comprehensive roadmaps that combine content marketing, email automation, and analytics tracking to maximize ROI while maintaining brand consistency across digital channels.
Custom Logo Design
We design memorable logos grounded in design psychology principles. Using the golden mean and color theory, our logos become powerful brand assets that communicate your business values through carefully crafted visual elements that work cohesively across both digital and print mediums.
Marketing Copywriting
Our AP Style-certified copywriting transforms complex ideas into compelling narratives. We create SEO-optimized content that resonates with target audiences while maintaining brand voice consistency across websites, campaigns, and marketing materials to drive engagement and conversions.
People
Leslie Walters Smith
Managing Partner
With 30+ years in design and marketing, Leslie founded Heron Design in 2001 after pioneering early digital design work with Adobe. She specializes in strategic brand development and WordPress solutions, combining technical expertise with creative vision to deliver measurable client results.
Questions
What services does Heron Design Design offer?
We provide website design, brand development, digital marketing strategy, logo creation, and content writing services tailored to small businesses and nonprofits.
How long has Heron Design Design been in business?
We've been creating digital solutions since 2001, with our founder's design experience dating back to the 1980s Adobe beta testing.
Do you work with clients outside Chattanooga?
While based in Chattanooga, TN, we serve clients nationwide through remote collaboration tools and virtual consultations.
Can you help with website hosting?
Yes, we offer 99.9% uptime-guaranteed hosting solutions specifically optimized for WordPress websites we develop.
Is financing available for branding projects?
We offer financing options to make comprehensive brand development accessible for growing businesses.
