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Your Trusted Southlake & Westlake Real Estate Experts
The George & Noonan Real Estate Group has established itself as a trusted leader in luxury real estate brokerage through decades of combined experience and an unwavering commitment to client satisfaction. Our founders bring over 50 years of collective expertise in the Dallas-Fort Worth market, with specialized knowledge of Colleyville, Southlake, Westlake, Grapevine, and Keller communities. We distinguish ourselves through comprehensive service offerings that extend beyond traditional real estate transactions, including innovative marketing strategies, professional staging services, and curated business connections that enhance each client's experience. As lifelong residents of the area, we leverage deep local market insights to serve diverse clients ranging from premier builders to first-time homebuyers.

Our proven track record of over $2 billion in total sales volume and 1,300+ transactions demonstrates our ability to consistently deliver exceptional results in any market condition. We maintain the highest standards of professionalism and ethical conduct, ensuring complete transparency and personalized communication throughout every transaction. Our team's dedication to excellence has earned us the #1 position in Westlake sales volume and total transactions, reflecting both our market influence and client trust. We measure success not just by transactions completed, but by the lasting relationships we build with every client we serve.
Services
Luxury Home Sales Property Marketing Home Valuation Staging Services Market Analysis
Highlights and features
  • We offer over 50 years of combined real estate experience in Dallas-Fort Worth
  • Our team has completed 1,300+ successful real estate transactions
  • We provide specialized local market expertise for Colleyville, Southlake, and Westlake
  • Our services include innovative marketing strategies and professional staging
  • We maintain the #1 position in Westlake sales volume and total transactions
What people say
Same great service always Leave all other realtors in dust Great people personally and professionally Outstanding marketing results Best realtors in the area
Services
Luxury Home Sales
Specialized representation for premium properties in exclusive communities. We provide tailored marketing strategies, professional staging, and targeted outreach to attract qualified buyers for luxury estates. Our team leverages extensive industry connections and proven negotiation techniques to secure optimal outcomes for high-value real estate transactions.
Property Marketing
Comprehensive marketing solutions combining traditional methods with digital innovation. Our services include professional photography, virtual tours, targeted online campaigns, and luxury presence branding to maximize property exposure. We create compelling narratives that highlight each property's unique features and appeal to specific buyer demographics.
Home Valuation
Accurate market analysis using comparable sales data, property condition assessments, and current market trends. We offer instant online valuations supplemented by personalized consultations with local experts. Our valuation process considers unique property characteristics, recent neighborhood transactions, and economic indicators to determine precise pricing strategies.
Staging Services
Professional home staging to enhance market appeal and maximize sale potential. Our design experts create inviting spaces that highlight architectural features and optimize room layouts. We use contemporary design elements and neutral palettes to attract broad buyer interest while maintaining property authenticity.
Market Analysis
Detailed analysis of local real estate trends across Colleyville, Southlake, Westlake, and surrounding areas. Our reports include current inventory levels, pricing trends, time-on-market statistics, and competitive positioning assessments. We provide actionable insights to help clients make informed decisions in any market condition.
People
Troy George
Broker | Co-Owner
With extensive Dallas-Fort Worth market knowledge, Troy brings decades of real estate expertise to every transaction. He specializes in luxury property sales and negotiations, applying his deep understanding of Westlake and Southlake communities to deliver exceptional results for clients.
Lucy Noonan
CEO | Co-Owner
As a seasoned real estate professional, Lucy combines strategic leadership with hands-on transaction expertise. She focuses on client relationship management and marketing innovation, leveraging her extensive network to create unique opportunities for property sellers and buyers across the DFW region.
Isabella Guerra
Client Care Manager
Isabella ensures seamless client experiences through personalized coordination of real estate transactions. She manages client communications, documentation, and service delivery, maintaining the highest standards of professionalism and responsiveness throughout the buying or selling process.
London George
Marketing Director
Leading our innovative marketing initiatives, London creates compelling property presentations and digital campaigns. She specializes in luxury branding strategies that showcase properties' unique features through professional photography, virtual tours, and targeted online promotion.
Demetri Ninios
Real Estate Agent
Demetri provides expert local market guidance and transaction support to discerning clients. He focuses on delivering personalized service while utilizing his deep knowledge of neighborhood specifics, property values, and current market dynamics to achieve optimal client outcomes.
Questions
What areas do you specialize in?
We specialize in Colleyville, Southlake, Westlake, Grapevine, and Keller markets with deep local knowledge and established networks.
How can you help sell my property faster?
Our comprehensive approach combines professional staging, targeted marketing, and pricing strategy expertise to maximize exposure and attract qualified buyers.
What is your success record?
We've completed 1,300+ transactions totaling over $2 billion in sales volume with a proven track record of successful luxury property sales.
Do you offer home valuation services?
Yes, we provide instant online valuations and personalized consultations with local experts to determine accurate property pricing.
How do you handle luxury property marketing?
Our luxury marketing includes professional photography, virtual tours, high-end print materials, and targeted outreach to affluent buyer networks.
Can you assist with buyer representation?
We offer comprehensive buyer representation services including property search, market analysis, and expert negotiation for discerning clients.
Reviews (2)
Summer Takkouch
Nov 26, 2017 Report
A HUGE THANK YOU from our family to The George & Noonan Group for making our house selling process go like a breeze. Your great house staging tips, excellent support and follow up resulted in selling our house in 3 days!! Thank you Regina Eskew, Troy George, Lucy Noonan, and of course Laura Satterfield for all your help. We're looking forward to house shopping and finding our future house with your help again.
Stephanie Cooper
Dec 06, 2014 Report
Lisa is a joy to work with! With over 13 years local real estate experience she knows the area and treats all her clients professionally.