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Your Family Financial Planning Partner in Naples, FL
We are a family-focused financial planning team dedicated to prioritizing your family's needs above all else. With over four decades of experience, we have helped clients navigate the complexities of family financial dynamics while empowering them to organize and simplify their complete financial picture. Our independent registered investment advisory firm goes beyond fiduciary responsibilities by proactively identifying opportunities to preserve and enhance financial wellness through personalized services spanning tax considerations, retirement planning, and legacy development. We are committed to educating clients about their investments while fostering informed decision-making for themselves and future generations.

Our holistic approach addresses every facet of your financial life, from cash flow management to philanthropic planning, ensuring alignment with your unique values and long-term objectives. As a firm rooted in the principle of 'following dreams,' we help families create lasting legacies that reflect their lifetime achievements and values. Our technological capabilities include financial account aggregation and market opportunity identification to further strengthen portfolio performance. We maintain close collaboration with external professionals like CPAs and attorneys to ensure comprehensive financial guidance tailored to your specific circumstances.
Services
Retirement Planning Legacy Development Tax Optimization Cash Flow Analysis Estate Documentation Portfolio Management Philanthropy Planning Insurance Guidance Generational Wealth Transfer Financial Education
Highlights and features
  • We have over 40 years of experience in family financial planning
  • We operate as independent fiduciary advisors with personalized approaches
  • Our services cover full-spectrum financial needs from tax to legacy planning
  • We maintain strategic partnerships with CPAs and tax professionals
  • Our team offers ongoing portfolio monitoring and market opportunity identification
Associations and certifications
  • FINRA
  • SIPC
  • Registered Investment Adviser
Services
Lifestyle Planning
Our lifestyle planning approach integrates your personal values and aspirations with financial strategies. By understanding your unique goals and family dynamics, we develop tailored plans that align financial decisions with life objectives while emphasizing education and informed decision-making processes.
Legacy Planning
We specialize in creating lasting family legacies through comprehensive estate documentation and values-based wealth transfer strategies. Our services include beneficiary analysis, tax liability planning, and family education sessions to ensure smooth generational wealth transitions aligned with lifetime achievements.
Portfolio Management
Our active portfolio management combines market analysis with personalized risk assessment to optimize investment performance. We provide ongoing portfolio reviews, cost-basis analysis, and market opportunity identification while maintaining close communication about investment decisions and strategies.
Tax Optimization
We offer comprehensive tax planning services that integrate with overall financial strategies. Through collaboration with CPAs and tax professionals, we identify tax reduction opportunities, track regulatory changes, and implement strategies that maximize after-tax returns across investment portfolios.
Cash Flow Analysis
Our cash flow planning services provide clear visibility into current and future income needs. We analyze spending patterns, develop funding strategies, and offer ongoing adjustments to maintain financial alignment with evolving life circumstances and long-term objectives.
People
Jill Ciccarelli Rapps
Wealth Strategist
As a core member of the advisory team, Jill Ciccarelli Rapps specializes in legacy development and retirement planning strategies while focusing on the unique financial needs of women during life transitions.
Anthony Curatolo
Financial Analyst
Anthony Curatolo brings analytical expertise to portfolio management and tax optimization strategies, working closely with clients to implement comprehensive financial solutions aligned with their long-term objectives.
Questions
What makes your financial planning approach unique?
Our family-focused approach combines holistic financial analysis with personalized education, ensuring clients understand their investments while creating legacy strategies aligned with their values.
How do you handle multi-generational financial planning?
We facilitate family discussions about wealth transfer while creating tailored strategies for generational wealth preservation through estate documentation and values-based financial education.
Do you work with clients outside Florida?
We serve clients in 50 states including New York, California, and Texas through virtual consultations and local professional network collaborations.
How do you stay updated on tax regulations?
Our team maintains continuous education on tax law changes while collaborating with CPAs to implement current tax optimization strategies that benefit portfolio performance.
What investment management services do you offer?
We provide active portfolio monitoring, market opportunity identification, and customized investment strategies aligned with your risk tolerance and long-term financial objectives.